Tabla de Contenidos: “…The Promotion of tourism in Spain. From Stereotype to brand image / F.L. Bahena. The development of the tourist imagery of Brazil in between stereotypes and clichés / G. de Rosa. …”
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Tabla de Contenidos: “…Ltd -- Chapter 6 Making Scotch Respectable: Buchanan & Walker -- Chapter 7 Selling the illusion of the Brand: W & A Gilbey -- Section 3: Drinking in Victorian and Edwardian Britain -- Chapter 8 Doctor’s Orders: A Prescription to Drink -- Chapter 9 Drinking for Health: Proprietary Tonic Wines -- Chapter 10 Neither Carnival nor Lent: Working Class Drinking Culture -- Chapter 11 The Drinking Culture of the Higher Classes -- Chapter 12 Conclusions.…”

Tabla de Contenidos: “…- Digital Distribution Models Reviewed -- The Landscape of Musical Festivals in Australia -- The Influence of Dirty Pool on the Australian Live Music Industry -- Building Brands with Music -- Australian Music and Aussie Team Sports -- The Valuation of Music in Australia: A Chart Analysis 1988-2011 -- Enterprise Learning in Australasian Tertiary Music Education…”

Tabla de Contenidos: “…Introduction -- Chapter 1 Digital Literacy -- Chapter 2 Data Literacy -- Chapter 3 Technical Skills -- Chapter 4 Digital Threat Awareness -- Chapter 5 Critical Thinking -- Chapter 6 Judgment and Complex Decision-Making -- Chapter 7 Emotional Intelligence and Empathy -- Chapter 8 Creativity -- Chapter 9 Collaboration and Working in Teams -- Chapter 10 Interpersonal Communication -- Chapter 11 Working in Gigs -- Chapter 12 Adaptability and Flexibility -- Chapter 13 Cultural Intelligence and Diversity Consciousness -- Chapter 14 Ethical Awareness -- Chapter 15 Leadership Skills -- Chapter 16 Brand of "You" and Networking -- Chapter 17 Time Management -- Chapter 18 Curiosity and Continual Learning -- Chapter 19 Embracing and Celebrating Change -- Chapter 20 Looking After Yourself -- Final Words…”

Tabla de Contenidos: “…Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. …”

Tabla de Contenidos: “…The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the proven positioning process -- Send - the C.L.E.A.N customer cultivator -- Substance - the C.R.E.A.T.I.V.E content communicator -- Sell - the ultimate reach & retention radar -- Sponsor - the brilliant brand booster -- Strategy - the D.Y.N.A.M.I.C digital marketing dynamo -- Score - the radical results reaper -- Day plan - the digital marketing challenge -- The digital challenge -- Digital marketing success stories…”

Tabla de Contenidos: “…About the author Acknowledgements Introduction to first edition Introduction to second edition Part 1 Manage Self 1 Cultivate emotional intelligence 2 Listen actively 3 Deliver under pressure 4 Communicate with impact 5 Network 6 Build your personal brand Part 2 Manage Others 7 Show leadership 8 Generate team working 9 Manage your boss 10 Promote engagement 11 Coach for results 12 Negotiate successfully 13 Handle problem people Part 3 Manage the Organisation 14 Manage change 15 Make decisions 16 Inspire meetings 17 Encourage creativity and innovation 18 Select and recruit 19 Show Integrity 20 Encourage diversity Last Word Sources…”

Tabla de Contenidos: “…Cover -- Impact -- Contents -- Acknowledgements -- Introduction - the power of personal impact -- Believe in yourself and boost your personal impact -- The brand called 'You' -- Make a positive first impression in seven seconds -- Likeabilitymatters -- Connecting with impact - how to establish a powerful rapport with people -- Influence with impact - how to get others to do what you want -- Body talk - the subtle language of the body -- Develop your vocal impact -- Reading other people's behaviours -- Nomore dull presentations - speaking in public with impact -- Speak up, speak out - making an impact inmeetings -- Emailing with impact andmore -- Get the job you want - then get a raise -- Building your social and professional network -- Afterword:Making it happen - turning theory into action -- Appendix: What next? …”

Tabla de Contenidos: “…-- Chapter 5: Signals of Leadership Maturity and False Positives -- Chapter 6: Mastering the Art of Organizational Knowledge -- Chapter 7: Signals that Organizational Growth Is Too Much Growth -- Chapter 8: The Pearls and Pitfalls of Leadership Re-branding -- Chapter 9: The Risk of Non-Utilized Talent -- Chapter 10: Leadership Pipeline: Which Sand Box Are You Promoting From? …”

Tabla de Contenidos: “…: DENOMINATIONAL COMPETITION AND CULTURAL DEMONIZATION ON A FIJIAN ISLAND -- CHAPTER 3 FROM COLONIAL POMP TO TOURISM REALITY: COMMODIFICATION AND CANNIBALIZATION OF THE FIJIAN FIREWALKING CEREMONY -- CHAPTER 4 WE BRANDED OURSELVES LONG AGO: INTANGIBLE CULTURAL PROPERTY AND -- COMMODIFICATION OF FIJIAN FIREWALKING -- CHAPTER 5 INTANGIBLE CULTURAL PROPERTY, TANGIBLE DATABASES, VISIBLE DEBATES: THE SAWAU PROJECT -- CHAPTER 6 THE SAWAU PROJECT GOES SOCIAL, OR, THE UNEXPECTED DILEMMAS OF THE DIGITAL AGE OF ENLIGHTENMENT -- AFTERWORD: GIFTS OF HERITAGE AND THE LIFE OF THE LAND 153 Matt Tomlinson -- REFERENCES 157 -- INDEX 191 -- ABOUT THE AUTHOR…”

Tabla de Contenidos: “…INTRODUZIONE / Carlo Sorrentino -- PERSONALITÀ E REPUTAZIONE DI MARCA DELL'UNIVERSITÀ DEGLI STUDI DI FIRENZE / Gaetano Aiello, Raffaele Donvito, Laura Grazzini -- BRAND ASSOCIATIONS E METODOLOGIE PER L'ASCOLTO DI MARKETING ONLINE / Simone Guercini, Matilde Milanesi, Antonio Riccardo Petrella -- L'IMMAGINE COMUNICATA. …”

Tabla de Contenidos: “…Part 1: Introduction; Chapter 1: Defining Corporate Communication; Chapter 2: Corporate Communication in Contemporary Organizations; Chapter 3: Corporate Communication in a Changing Media Environment; Part 2: Conceptual Foundations; Chapter 4: Stakeholder Management and Communication; Chapter 5: Corporate Identity, Branding and Corporate Reputation; Part 3: Corporate Communication in Practice; Chapter 6: Communication Strategy and Strategic Planning; Chapter 7: Research and Measurement; Part 4: Specialist Areas in Corporate Communication; Chapter 8: Media Relations; Chapter 9: Employee Communication; Chapter 10: Issues Management; Chapter 11: Crisis Communication; Part 5: New Developments in Corporate Communication; Chapter 12: Leadership and Change Communication; Chapter 13: Corporate Social Responsibility (CSR) and Community Relation…”

Tabla de Contenidos: “…Designers and models become brands -- Other continents, other celebrities, other fashions -- Concluding thoughts: folklore, fallibility, the future…”

Tabla de Contenidos: “…Ortiz -- The search for Joshua's Ai / Bryant G. Wood…”
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Tabla de Contenidos: “…Conté: Les machines vidéo / Micheline Maurice -- Apprendre à s'en servir-- / Pierre Lowy -- Formation, recherche et vidéo / Pierre Lowy -- "Les moulins à vents" / Pierre Lowy -- Vidéo et analyse institutionnelle / Micheline Maurice -- La vidéo vers la recherche de pratiques d'évaluation / Marie-Gabrielle Philipp -- De "C'est le printemps" à la vidéo, ou, De la classe objet d'expérience à la classe sujet de la sienne / Claudine Girod et André Kempf -- Vidéo et animation-formation d'un groupe de femmes migrantes à Champigny-sur-Marne / Jacqueline Irlande -- La vidéo dans une école / Pierre Lowy et Marie-Claude Moreau -- --A condition d'en sortir / Micheline Maurice et Claude Zaidman -- Le journal vidéo / Micheline Maurice -- Les matériels vidéo (tableau) / Jean Sombrin…”

Tabla de Contenidos: “…Tractatus Mathematico-Politicus : on Alain Badiou's Being and event / Christopher Norris -- The philosopher, the sophist, the undercurrent and Alain Badiou / Marianna Papastephanou -- On the reality and construction of hyperobjects with reference to class / Levi R. Bryant -- Structure, sense and territory / Michael Austin -- The anxiousness of objects and artworks : Michael Fried, object oriented ontology and aesthetic absorption / Robert Jackson -- The cubist object : black boxes, überrealism and the metaphysics of perspectives / Hilan Bensusan -- Correlationism reconsidered : on the 'possibility of ignorance' in Meillassoux / Josef Moshe -- Sublime objects / Timothy Morton -- Unknowing animals / Nicola Masciandaro -- Networkologies : a manifesto, section II / Christopher Vitale -- 'Girls welcome!!!' …”

Tabla de Contenidos: “…Shipley -- Dark whiteness : Benjamin Brawley and Chaucer / Candace Barrington -- Saturn's darkness / Brantley Bryant & Alia -- A dark stain and a non-encounter / Ruth Evans -- Chaucerian afterlives : reception and eschatology / Gaelan Gilbert -- Black gold : the former (and future) age / Leigh Harrison -- Half dead : parsing Cecelia / Nicola Masciandaro -- In the event of the Franklin's tale / J. …”

Tabla de Contenidos: “…Intro -- Einführung -- Kapitel 1 - Gesamtbeurteilung der Wirtschaftslage -- Einleitung -- Das Weltwirtschaftswachstum dürfte nachlassen -- Entscheidende Fragen und Risiken -- Politikerfordernisse -- Politikoptionen zur Vorbeugung eines künftigen Wirtschaftsabschwungs -- Anmerkungen -- Literaturverzeichnis -- ANHANG 1.1 -- Kapitel 2 - Entkopplung von Lohn- und Produktivitätsentwicklung -- Einleitung und Zusammenfassung -- Untersuchungsgegenstand -- Die Einflussfaktoren: aggregierte und disaggregierte Evidenz -- Anmerkungen -- Literaturverzeichnis -- Kapitel 3 - Entwicklung in den einzelnen OECD- und in ausgewählten Nicht-OECD-Volkswirtschaften -- ARGENTINIEN -- AUSTRALIEN -- BELGIEN -- BRASILIEN -- CHILE -- CHINA -- COSTA RICA -- DÄNEMARK -- DEUTSCHLAND -- ESTLAND -- EURORAUM -- FINNLAND -- FRANKREICH -- GRIECHENLAND -- INDIEN -- INDONESIEN -- IRLAND -- ISLAND -- ISRAEL -- ITALIEN -- JAPAN -- KANADA -- KOLUMBIEN -- KOREA -- LETTLAND -- LITAUEN -- LUXEMBURG -- MEXIKO -- NEUSEELAND -- NIEDERLANDE -- NORWEGEN -- ÖSTERREICH -- POLEN -- PORTUGAL -- RUSSISCHE FÖDERATION -- SCHWEDEN -- SCHWEIZ -- SLOWAKISCHE REPUBLIK -- SLOWENIEN -- SPANIEN -- SÜDAFRIKA -- TSCHECHISCHE REPUBLIK -- TÜRKEI -- UNGARN -- VEREINIGTES KÖNIGREICH -- VEREINIGTE STAATEN -- STATISTISCHER ANHANG…”

Tabla de Contenidos: “…Pablo Milanes. r) All i have to do is dream (Bryant). Glen Campell.- Un velero llamado libertad (Perales). …”

Tabla de Contenidos: “…-- Chapter 30 Advice from Mark Bouris: How to build a personal brand that spans decades -- 1. Understand and profile your audience -- 2. …”