Tabla de Contenidos: “…The big break (strictly for the brand-new grip!) -- 2. Essential equipment -- 3. …”

Tabla de Contenidos: “…Understanding and optimizing web performance metrics / Bryan McQuade -- Performance monitoring : synthetic vs RUM / Jon Fox -- Lightning demo : WebPageTest / Patrick Meenan -- Selecting and deploying automated optimization solutions / Patrick Meenan -- Enough with the JavaScript already! …”

Tabla de Contenidos: “…How McDonald's got its groove back / Undoing Home Depot's demolition / How Zappos shoes in success / Sam Walton's way / Oprah (brand) renew / Henry Ford's way / How UPS delivers again and again / How NetFlix produces happy endings / How JetBlue got its wings back / Bill Walsh's winning ways / How Kraft crafted a comeback / Ray Kroc's way / How Lego built a comeback / How Intuit turned feedback into a comeback / Henry Luce's way…”

Tabla de Contenidos: “…DESTINATION MARKETING ORGANISATIONS; Copyright; Contents; Chapter 1Introduction to Destination Marketing Organisations; Chapter 2The Rationale for Destination Marketing Organisations; Chapter 3DMO Roles and Structure; Chapter 4Destination Branding; Chapter 5Destination Image; Chapter 6Destination Positioning; Chapter 7Destination Marketing; Chapter 8DMOs, Disasters and Crises; Chapter 9Performance Measures; Acknowledgments; Glossary; References; Appendix 1 - Position Discription New Zealand Tourism Board Member; Appendix 2 - NTO Slogans in 2003; Author Index; Subject Index…”

Tabla de Contenidos: “…Connect : Portfolios ; Branding ; Marketing ; Shows -- Perspectives : Isaac Mizrahi -- 5. …”

Tabla de Contenidos: “…-- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Guide, motivate, and engage the user -- Building sitemaps and wireframes -- Branding the experience -- What can you learn from usability testing? …”

Tabla de Contenidos: “…Value-Based Marketing; Contents; Preface; About the Author; PART I Principles of Value Creation; 1 Marketing and Shareholder Value; 2 The Shareholder Value Approach; 3 The Marketing Value Driver; 4 The Growth Imperative; PART II Developing High-Value Strategies; 5 Strategic Position Assessment; 6 Value-Based Marketing Strategy; PART III Implementing High-Value Strategies; 7 Building Brands; 8 Pricing for Value; 9 Value-Based Communications; 10 Value-Based Marketing in the Digital Age; Glossary; The Advisory Board; Index…”

Tabla de Contenidos: “…Font de Anta. La Madelon / Robert, Bryan, Bousquet. La machicha / Estellés, Delgado López, Silva…”

Tabla de Contenidos: “…De Bentham a Russell -- v. IX. De Maine de Biran a Sartre…”

Tabla de Contenidos: “…; Why Doesn't Everyone Try Direct Response?; What Is a Brand and Why Do I Need One?; Chapter 3: They Don't Teach This in College: Rick's Story; The Pitch; My Story; From Real Estate to Infomercials; How to Make a Million; Chapter 4: Juicing for Dollars…”

Tabla de Contenidos: “…CHAPTER TWENTY-EIGHT: MARKETING COMMUNICATION CHAPTER TWENTY-NINE: THE ENGAGEMENT OF BRANDS; CHAPTER THIRTY: CUSTOMER RELATIONS: Smart Organizations Think Like Their Customers; CHAPTER THIRTY-ONE: MEASURING MARKETING COMMUNICATION; INDEX…”

Tabla de Contenidos: “…Financial ratio and valuation analyses of Constellation Brands Incorporated : a case study / Michael R. Santos and Vincent Richman -- 15. …”

Tabla de Contenidos: “…-- The marketing battleground - past, present and future -- All about brands -- All about customers, consumers and how they behave -- Part 2 Ladies and gentlemen, choose your weapons and start marketing -- Madmen and the art of persuasion -- PR - champagne, tequila and spin -- The 'new age' of digital marketing -- Social networking - is this the future of marketing? …”

Tabla de Contenidos: “…Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville -- Brand images : multimodal metaphor in corporate branding messages / Veronika Koller -- Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero -- Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi -- Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu -- Visual metaphor versus verbal metaphor : a unified account / Francisco Yus -- Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie -- Image alignment in multimodal metaphor / Norman Y. …”

Tabla de Contenidos: “…Selecting the endpoint -- Connecting to the API -- Basic cleaning techniques -- Data type and encoding -- Structure of data -- Pre-processing and text normalization -- Duplicate removal -- MongoDB to store and access social data -- Installing MongoDB -- Setting up the environment -- Starting MongoDB -- MongoDB using Python -- Summary -- Chapter 3: Uncovering Brand Activity, Popularity, and Emotions on Facebook -- Facebook brand page -- The Facebook API -- Project planning -- Scope and process -- Data type -- Analysis -- Step 1 - data extraction -- Step 2 - data pull -- Step 3 - feature extraction -- Step 4 - content analysis -- Keywords -- Extracting verbatims for keywords -- User keywords -- Brand posts -- User hashtags -- Noun phrases -- Brand posts -- User comments -- Detecting trends in time series -- Maximum shares -- Brand posts -- User comments -- Maximum likes -- Brand posts -- Comments -- Uncovering emotions -- How to extract emotions? …”

Tabla de Contenidos: “…From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. …”

Tabla de Contenidos: “…Projecting presence : aura and oratory in William Jennings Bryan's presidential races / Richard Bauman -- Interaction rescaled : how Buddhist debate became a diasporic pedagogy / Michael Lempert -- Shrinking indigenous language in the Yukon / Barbra Meek -- Scale-making : comparison and perspective as ideological projects / Susan Gal -- Balancing the scales of justice in Tonga / Susan U. …”

Tabla de Contenidos: “…The traveling anecdote / Folklore in natural history / The names of western wild animals / Bonny Barbara Allen / Aunt Cordie's ax and other motifs in oil / The western ballad and the Russian ballada / Signature in ballad and story / The love tragedy in Texas-Mexican balladry / Come buy, come buy / Folkways on Bear Creek / Emerson and the language of the folk / Tales of Neiman-Marcus / Origins of Uvalde County cattle brands / I want my golden arm / Black and white magic on the Texas-Mexican border / Weather talk from the Cap Rock / The devil in the big bend / Wham, jam, Jenny-mo-wham / Richard's tales…”

Tabla de Contenidos: “…Decolonizing Indigenous and Refugee Relations / Jennifer Adese and Malissa Phung -- Queer and Trans Migrants, Colonial Logics, and the Politics of Refusal / Producing the Figure of the "Super-Refugee" through Discourses of Success, Exceptionalism, Ableism, and Inspiration / Cross-Racial Refugee Fiction: Dionne Brand's What We All Long For…”

Tabla de Contenidos: “…Swayed, nudged and driven : influence is constant -- 360 degree influence starts with you -- Breaking through resistance : the major barriers to influencing others -- Know what really motivates people and what people really care about -- How our decisions define our ability to influence -- Setting the stage : strategically influencing people's decisions -- Mastering organizational politics -- Influencing up : bring your bosses around to your way of thinking -- How to influence the opposite gender for mutual success -- Influencing the public's impressions of your organization -- Use your words to influence and change minds -- Managing the influencing power of your personal brand…”