Tabla de Contenidos: “…Introduction -- Chapter 1: Design Trade-Offs -- Chapter 2: Inside versus Outside of the Box -- Chapter 3: Database Design for APEX -- Chapter 4: Many Light Pages vs One Heavy Page -- Chapter 5: Database Updates -- Chapter 6: Cookie Applications -- Chapter 7: Authorization -- Chapter 8: GUI Branding -- Chapter 9: Error Handling -- Chapter 10: Mobile -- Chapter 11: Rules and Guidelines -- Chapter 12: Appendix A: A Cloudy Crystal Ball.…”

Tabla de Contenidos: “…Trust, governance and brand -- 13. Platforms, regulation and competition -- 14. …”

Tabla de Contenidos: “…Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action…”

Tabla de Contenidos: “…Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Common Myths -- Creating Visibility -- Part I Improving Yourself -- Chapter 1 Finding Your Own Voice -- Learning the Rules of Communication -- Recognizing the Steps to Effective Communication -- Improving Your Voice by Practicing -- Creating Safe Spaces to Speak Up -- Interview with Scott Asai -- Key Takeaways -- Reflections -- Chapter 2 Knowing Your Worth -- Understanding What Self-Worth Is Not -- Knowing the Value You Bring to Work -- Negotiating Your Salary -- Knowing When to Leave -- Interview with Clara Luo -- Key Takeaways -- Reflections -- Chapter 3 Building Your Personal Brand -- Defining Your Personal Brand -- Understanding What Makes You Unique -- Learning How to Build a Strategic Personal Brand -- Discovering Examples of Strong Personal Brands -- Interview with Kevin Yu -- Key Takeaways -- Reflections -- Chapter 4 Creating Your Own Career Path -- Being a Trailblazer -- Considering Your Transferable Skills -- Navigating Career Pivots -- Reflecting on Your Career Path -- Creating Your Own Opportunities -- Interview with Ariba Jahan -- Key Takeaways -- Reflections -- Chapter 5 Finding Your Optimal Work-Life Balance -- Understanding the Negative Impact of Work-Life Imbalance -- Prioritizing a Healthy Self-Care Lifestyle -- Learning to Say No -- Taking Action on Your Work-Life Balance -- Leading by Example -- Interview with Bonnie Wan -- Key Takeaways -- Reflections -- Chapter 6 Prioritizing Your Mental Health -- Understanding the Reality of Mental Health for Asians -- Breaking the Stigma of Mental Health in the Workplace -- Interview with Cassandra Lam -- Key Takeaways -- Reflections -- Part II Working with Others -- Chapter 7 Addressing Microaggressions -- Defining Microaggression -- Understanding the Reality of Microaggressions…”

Tabla de Contenidos: “…., consumers' general satisfaction with the firm or brand, also known as cumulative or summary satisfaction), transaction-specific satisfaction (e.g. consumers' satisfaction with a specific encounter involving the firm or brand), or both overall and transaction-specific satisfaction? …”

Tabla de Contenidos: “…Part IV: Establishing Your ReputationChapter 8: Engaging Easily via Social Media; Developing Your Brand's Voice; Identifying Your Audiences; Empowering Your Social Media Team and Employees; Customizing Your Strategy for Mobile Users; Chapter 9: Claiming Your Brand Online; Establishing Your Brand Online; Using the New Media Shift to Your Advantage; Being Seen in All the Right Places; Chapter 10: Creating Great Messages; Balancing Meaning with Buzz; Adapting Your Message; Organizing Your Team's Approach; Keeping It Fresh; Maintaining a Sense of Humor…”

Tabla de Contenidos: “…Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps; 4. …”

Tabla de Contenidos: “…; Focusing on Your Career Helps Your Employer; Visibility; Skills; Conclusion; Part One: Successful Career Strategies for the CFO; Chapter 2: Planning for Career Success; Playing to Your Strengths; Technical Strengths; Personal Strengths; Personal Brand; What Is a Personal Brand?; Your Personal Brand and Your Employer; How to Brand Yourself; Networking; Networking Is a Verb; How Do You Create a Valuable Network?…”

Tabla de Contenidos: “…Other NGO Partnerships -- Risks to Consider in Nonprofit Partnerships -- An Example of a Great NGO Partnership: Warby Parker and VisionSpring -- Innovative Collaborations -- Brand‐to‐Brand Collaboration -- Game‐Changing Technologies -- The Business Case for Innovation -- Notes -- 7 Rays of Sunshine: Stories of Brand Success -- Patagonia -- How Patagonia Makes It Work -- Some Challenges with the Patagonia Model -- Unilever -- Polman's Vision: The Unilever Sustainable Living Plan -- The Ingredients of Unilever's Success -- Targeting Emerging Economies for Growth -- Not All Sunshine and Rainbows -- Next Steps -- Patagonia and Unilever Are Not Alone -- Notes -- 8 Let Me Tell You a Story: The Responsible Marketing of Responsible Sourcing -- The Basics of Product Marketing and Brand Value Messaging -- Impact Natives versus Impact Immigrants -- Marketing Impact: Key Considerations -- The Nine Deadly Sins of Greenwashing -- How Greenwashing Happens, and How to Avoid It -- The Next Frontier: Woke Washing -- Aligning Values with Action -- Notes -- 9 Convincing the Money Folks: Business Finance for Sustainability and Impact -- The Basics of Supply Chain Finance -- Innovations in Supply Chain Finance -- Other Finance Innovations -- Convincing Skeptics through Metrics -- Putting the Pieces of the Puzzle Together -- Notes -- 10 On Your Own Path -- Where We Are Going -- From the Corporation to the Individual: Power, Politics, and How to Make Change -- Now, It Is Up to You -- Notes -- Acknowledgments -- About the Author -- Index -- End User License Agreement…”

Tabla de Contenidos: “…. -- Tableaux par pays -- Australie -- Australie -- Autriche -- Autriche -- Belgique -- Belgique -- Canada -- Canada -- Chili -- Chili -- République tchèque -- République tchèque -- Danemark -- Danemark -- Estonie -- Estonie -- Finlande -- Finlande -- France -- France -- Allemagne -- Allemagne -- Grèce -- Grèce -- Hongrie -- Hongrie -- Islande -- Islande -- Irlande -- Irlande -- Israël -- Israël -- Italie -- Italie -- Japon -- Japon -- Corée -- Corée -- Lettonie -- Lettonie -- Lituanie -- Lituanie -- Luxembourg -- Luxembourg -- Mexique -- Mexique -- Pays-Bas -- Pays-Bas -- Nouvelle-Zélande -- Nouvelle-Zélande -- Norvège -- Norvège -- Pologne -- Pologne -- Portugal -- Portugal -- République slovaque -- République slovaque -- Slovénie -- Slovénie -- Espagne -- Espagne -- Suède -- Suède -- Suisse -- Suisse -- Turquie -- Turquie -- Royaume-Uni -- Royaume-Uni -- États-Unis -- États-Unis -- Union européenne (28) -- Union européenne (28) -- Zone euro (19) - zone euro -- Zone euro (19) - zone euro -- Colombie -- Colombie -- Costa Rica -- Costa Rica -- Fédération de Russie -- Fédération de Russie…”

Tabla de Contenidos: “…Hint: it's more than just a logo -- Building your brand story -- Develop your brand message -- Design your visual identity -- Define your target audience -- Create a content strategy -- Build brand awareness -- Beyond the brand: logistics -- Web design -- Social media -- Photoshoots -- Finding suppliers -- Minimum order quantities (MOQ) -- Currency -- Packaging -- Third-party logistics (3PL) -- Marketing -- PR and content creator (influencer) gifting…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright -- Credits -- About the Authors -- About the Authors -- About the Reviewer -- www.PacktPub.com -- Customer Feedback -- Table of Contents -- Preface -- Chapter 1: The Fundamentals of UX -- UX from the early 20th century -- 360° of UX -- Design thinking and human-centered design (HCD) -- User-centered design (UCD) -- Software development methodologies -- Lean UX versus Agile UX -- UX and design disciplines -- The unique attributes of UX and UI -- Summary -- Chapter 2: Stand Out from Your Competitors -- Branding in modern times -- Case study - brand identity versus brand image - Jeep -- Branding - visuals -- Branding - personality -- Branding - relationship -- How UX differentiates a brand from competitors -- Conducting a competitor UX analysis -- Case study - competitor UX analysis of fast food brands -- B2B versus B2C -- Case study - B2C and UX -- Case study - B2B and UX -- Summary -- Chapter 3: Creating an Emotional Connection with the User -- Creating a digital personality the user can relate to -- Speaking a clear language -- Keeping the tone relevant -- Being as human as possible -- Giving visual rewards -- Incorporating micro-interactions in the UI -- Making the UI discoverable and giving incentives -- Giving guidance through anticipation design -- Entertaining by providing useful information -- Establishing trust and credibility -- Summary -- Chapter 4: Best Practices for Usability Within the User Interface (UI) -- Introduction to UI -- Color psychology -- The color wheel -- Warm and cool colors -- Color symbolism -- Case study 1 - blue street lighting in Glasgow, Scotland -- Case study 2 - blue lighting in railway stations in Japan -- Color and web accessibility -- Best design practices -- Google's Material Design guidelines -- iOS Human Interface Guidelines -- Case Study - UI design for websites…”

Tabla de Contenidos: “…Foreword / Avant-propos -- Table of Contents / Table des matières -- Currency ISO Abbreviation / Abréviations monétaires ISO -- Introduction -- Tables and Methodological Notes by Country / Tableaux et notes méthodologiques par pays -- Australia / Australie -- Austria / Autriche -- Belgium / Belgique -- Canada -- Czech Republic / République tchèque -- Denmark / Danemark -- Finland / Finlande -- France -- Germany / Allemagne -- Greece / Grèce -- Hungary / Hongrie -- Iceland / Islande -- Ireland / Irlande -- Italy / Italie -- Japan / Japon -- Korea / Corée -- Luxembourg -- Mexico / Mexique -- Netherlands / Pays-Bas -- New Zealand / Nouvelle-Zélande -- Norway / Norvège -- Poland / Pologne -- Portugal -- Slovak Republic / République slovaque -- Spain / Espagne -- Sweden / Suède -- Switzerland / Suisse -- Turkey / Turquie -- United Kingdom / Royaume-Uni -- United States / États-Unis…”

Tabla de Contenidos: “…The birthing of a womanist psychologist : on becoming a guide to healing and empowerment / Thema Bryant-Davis -- Hannah Krants : conversion / Janice Crawford -- (As) if i had a choice / Beverly Fauman -- Psychologist by accident, profession by choice : my journey of compassion and service / Patricia Pitta -- Slave and midwife : healing in the midst of social injustice / Beverly Greene -- The woman psychotherapist : a spiritual perspective / Marcella Bakur Weiner -- Transcultural woman : healing in a strange land / Lillian Comas-Døaz -- The delicate art of connection and healing / Cinzia Levalds -- Becoming a psychotherapist : discovering the self amidst cultural shifts / Pratyusha Tummala-Narra -- Unbroken chain / Carla Bradshaw -- Adversity, healing, and the development and practice of a woman psychologist / Jennifer Ruff…”

Tabla de Contenidos: “…El juego de roles : herramienta de aprendizaje en el entorno educativo universitario / El brand placement en la música : el caso de Shakira y su impacto en las marcas / La consolidación de la figura del influencer en la creación de contenido digital : definición, origen y profesionalización del sector / Televisión tradicional ante desafíos audiovisuales de nuestro tiempo: claves de futuro / Diseño y experiencia de usuario de Netflix: un estudio exploratorio…”

Tabla de Contenidos: “…; Contest of Texts Christianity, Freudianity, Humanism; Contest of Males The Power of Eunuchs; Contest of Organs Genital Plural; Contest of Gods Dream Divination; Contest of Reproductions The Rise of the Penis, the Fall of the Scrotum; Contest of Genders Castrating Women; Contest of Races Castrated White Men; Contest of Kinds Confusing Categories; Contest of Signs Branded and Domesticated Male Animals; Contest of Times What Would Jesus Do?…”

Tabla de Contenidos: “…Introduction: Europeanizing cultural heritageI Governing Europe1 Multilevel and participatory governance of European cultural heritage in the EU2 Economics and branding European cultural heritageII Geo-graphing Europe 3 Geo-graphing European cultural heritage4 Heritage and bordering: unity in diversity and differenceIII Engaging Europe5 Participation: inclusive and exclusive heritage6 Constructing communities through participationIV Embodying Europe7 Heritage sites as poly-space8 Bodies in European cultural heritage9 Europe's gendered heritageConclusions: Narrating Europe…”

Tabla de Contenidos: “…-- Imagination and Reason in Spinoza -- Natural Law and the Theory of Moral Obligation -- Aspects of Inductivism in Thomas Reid’s Science of the Mind -- Kant on Consciousness -- Physiognomy as Science and Art -- Toward the Rebirth of Aristotelian Psychology: Trendelenburg and Brentano -- The Problem of Mind and Other Minds in William James’s Pragmatism -- Psychology and Metaphysics from Maine de Biran to Bergson -- Philosophy, Psychology, Phenomenology -- Phenomenological Responses to Gestalt Psychology -- Philosophy of Mind with and Against Wittgenstein…”

Tabla de Contenidos: “…t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? …”