Tabla de Contenidos: “…The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index…”

Tabla de Contenidos: “…Section 1: Understanding Brand Advocates Chapter 1: What's A Brand Advocate, Anyway? …”

Materias: “…Branding (Marketing)…”

Tabla de Contenidos: “…CONNECTIVE BRANDING; CONTENTS; PROLOGUE; INTRODUCTION; PART I: SETTING THE STAGE; CHAPTER 1: MARKET FORCES; CHAPTER 2: EMERGING STRATEGIES TO ADDRESS MARKET FORCES; PAR II: A FRAMEWORK FOR COPING; CHAPTER 3: BRAND FRAMEWORK FOR BUILDING CONNECTIVE BRANDS; PART III: CRITICAL SUCCESS FACTORS FOR MAKING IT HAPPEN; CHAPTER 4: PRACTICAL APPLICATIONS - STAKEHOLDER ENGAGEMENT; CHAPTER 5: PRACTICAL APPLICATIONS - THE PROCESS OF ALIGNMENT; EPILOGUE - THE LAW OF THE SEVENTH GENERATION ?…”

Tabla de Contenidos: “…Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on…”

“…"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. …”

Tabla de Contenidos: “…It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction…”

Tabla de Contenidos: “…pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands…”

Tabla de Contenidos: “…Towards social equity brands, and how a social capital strategy gets us there -- pt. 5. …”

Tabla de Contenidos: “…Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index…”

Tabla de Contenidos: “…Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream…”

Tabla de Contenidos: “…Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand; Contents; Introduction; Five Changes in Talent; About This Book; Part One: GET REAL; Chapter 1: ESSENTIAL ONE: WAKE UP; Chapter 2: ESSENTIAL TWO: LOOK AHEAD; Part Two: GET TO WORK; Chapter 3: ESSENTIAL THREE: CREATE; Chapter 4: ESSENTIAL FOUR: SEGMENT; Chapter 5: ESSENTIAL FIVE: IMPLEMENT; Part Three: GET PREPARED; Chapter 6: ESSENTIAL SIX: SUSTAIN; Chapter 7: ESSENTIAL SEVEN: SURVIVE; Part Four: WHAT IT MEANS TO YOU; Chapter 8: BUILD A TALENT BRAND LEGACY; Notes; Acknowledgments; Index; About the Authors…”

Tabla de Contenidos: “…Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy; Contents; Preface; Acknowledgments; Chapter 1: The Billion-Dollar Question; Chapter 2: Value Is in the Eye of the Beholder; Chapter 3: Designing in IP; Chapter 4: The Influencers; Chapter 5: The Black Box; Chapter 6: Integrating a Brand Rewired Process; Chapter 7: The Brand Maestro; Chapter 8: The Thought Leaders; Epilogue: Brand Capitol and Brand Maestro; Appendix A: Discussion Questions; Appendix B: About the People Interviewed in This Book; Appendix C: Mutual Nondisclosure Agreement…”

Tabla de Contenidos: “…Cover -- Brand You -- Contents -- Preface -- Acknowledgements -- About the authors -- Why build your brand? …”

“…Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI…”

Materias: “…Branding (Marketing) Management…”

Tabla de Contenidos: “…-- How to network: hello, my name is ... -- Public speaking: we promise you won't die -- Getting published: I'm an author -- Personal branding: using what you've learned to land your dream job…”

Materias: “…Branding (Marketing)…”

Tabla de Contenidos: “…Cover; Title; Copyright; Contents; Foreword; Preface; Acknowledgments; PART 1 INTRODUCTION TO BRAND MANAGEMENT; 1 A Brand Is a Friend; 2 Understanding the Language of Branding; 3 Brand Management Process: An Overview; PART 2 DESIGNING THE BRAND; 4 Understanding the Consumer; 5 Understanding the Competition; 6 Brand Design; 7 Brand Identity System and Standards; PART 3 BUILDING THE BRAND; 8 Driving the Consumer from Brand Awareness to Brand Insistence; 9 Brand Advertising; 10 Nontraditional Marketing Approaches That Work; 11 Online Brand Building; 12 Developing a Brand Building Organization…”