Tabla de Contenidos: “…-- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- How to make advertising work -- Where to advertise so it reaches the people you want to reach -- PR : just give them the facts -- Sponsorship : living close to excitement -- Design is it! …”

Tabla de Contenidos: “…/ Bob Becking -- Exile and return from Jerusalem / David J. Bryan -- The satirical nature of the Book of Daniel / David Valeta -- "Not with a bang but a whimper" : shrunken eschatologies of the twentieth century-- and the Bible / Yvonne Sherwood -- Jesus, the Temple and the dissolution of heaven and earth / Crispin H. …”

Tabla de Contenidos: “…Introduction: "the moral vineyards" -- "Temples of God's own building" : Harold Bell Wright and the roots of Branson tourism -- "Hills of truth and love" : authenticity and the sacred in shepherd of the Hills Country -- "I would much rather see a sermon than hear one" : faith at Silver Dollar City -- Jesus is "the greatest star" : the variety show and contemporary Branson tourism -- "Near heaven" : the dynamics of sacred space in Branson -- Hillbilly heaven : labor, leisure, and the Ozark trickster -- "The aroma of God's spirit" : branding Branson's future…”

Tabla de Contenidos: “…Managers and Leaders Who Can; CONTENTS; About the author; Acknowledgements; Contributors; Foreword; Introduction; Chapter 1: Values and ethics; Chapter 2: Managing yourself and leading others; Chapter 3: Managing change and uncertainty; Chapter 4: Managing stakeholders; Chapter 5: Risk and business continuity management; Chapter 6: Managing the environment; Chapter 7: Managing innovation; Chapter 8: Managing brand and reputation; Chapter 9: Managing diversity; Chapter 10: Final words; Help and resources; Index…”

Tabla de Contenidos: “…Setting content goals -- Designing content personas -- Defining your channels -- Themes, voice, and tone -- Finding your brand's aesthetic -- Part 2. Wearing the content creaor hat. …”

Tabla de Contenidos: “…Acknowledgements -- Foreword -- Introduction -- Style of the book -- The leadership edge -- Habit 1: sharing vision -- Habit 1: sharing vision, continued -- Habit 2: sparking engagement -- Habit 3: skilfully executing -- Habit 3: skilfully executing continued -- Habit 4: sustaining progress -- Postscript -- Appendix: the stretch toolbox -- Free tools to help you transform your leadership -- Stretch leadership model -- The path of possibility -- Positive balance -- Leadership brand pyramid -- The stretch zone -- Passion : performance grid -- Glossary of terms -- About the authors…”

Tabla de Contenidos: “…-- Sizing the gig economy -- The demand side of the gig economy -- Building your independent brand -- The price is right -- Selling in the new marketplace -- The nasty little employment problem -- The employee experience as an independent -- The gig economy ecosystem -- The future of the gig economy Part 1: policy and politics -- The future of the gig economy Part 2: the workplace and workers -- Appendices -- Appendix 1 Selected intermediaries and digital platform companies -- Appendix 2 My digital platform experience -- Endnotes -- Bibliography -- Index…”

Tabla de Contenidos: “…Front Matter -- Non-Deterministic Global Structure Optimization: An Introductory Tutorial / Bernd Hartke -- Density Functional Tight Binding Calculations for Probing Electronic-Excited States of Large Systems / Sharma SRKC Yamijala, Ma Beľn Oviedo, Bryan M Wong -- Advances in the Molecular Simulation of Microphase Formers / Patrick Charbonneau, Kai Zhang -- MOLECULAR SIMULATIONS OF DEEP EUTECTIC SOLVENTS: A PERSPECTIVE ON STRUCTURE, DYNAMICS, AND PHYSICAL PROPERTIES / Shalini J Rukmani, Brian W Doherty, Orlando Acevedo, Coray M Colina -- Index…”

Tabla de Contenidos: “…Conté: Budismo / Owen Flanagan -- Confucianismo / Bryan W. Van Norden -- Taoísmo / Robin R. Wang -- Aristotelismo / Daniel A. …”

Tabla de Contenidos: “…The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" …”

Tabla de Contenidos: “…The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity…”

Tabla de Contenidos: “…. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action…”

Tabla de Contenidos: “…Case study #2: Ice.com -- Measuring the unmeasurable : branding, buzz and social media -- Mapping ROI to the sales funnel. …”

Tabla de Contenidos: “…Online Marketing; Contents; Acknowledgments; Foreword by Chris Brogan; Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing; Chapter 1 - Social Media; Chapter 2 - Digital Branding; Chapter 3 - Company Websites; Chapter 4 - Blogging; Chapter 5 - Online PR and Blogger Outreach; Chapter 6 - Video Marketing; Chapter 7 - SEO; Chapter 8 - Email Marketing; Chapter 9 - Affiliate Marketing; Chapter 10 - Digital Advertising; Index…”

Tabla de Contenidos: “…-- Network early, network often -- Building your network -- What's your personal brand? -- Entering the network zone -- Harnessing the power of different networks -- Networking peer-to-peer -- Tapping organizational networks -- Joining communities of practice -- Virtual networking -- Conclusion: the future of networking -- Resources -- A. …”

Tabla de Contenidos: “…Introduction -- Themes: Leadership -- Ethics -- Strategy -- Organizational Change -- Governance -- Organizational Behavior -- Human Resource Management -- Careers -- Communications -- Entrepreneurship/Family business -- Consumer Behavior and Branding -- Sustainability -- Gender and Diversity -- Social Sciences -- New Sciences -- Practical Theology -- Global Consciousness -- Sectors: Health and Well-being -- Tourism and Hospitality -- Legal and Policing -- Creative Industries -- Religious Organizations -- Education -- MSR Methodologies: Assessments and Measurement (quantitative) -- Qualitative Ethnography Psychoanalytics Storytelling Other: Everyday (working) life Indigenous spiritualities Conclusion…”

Tabla de Contenidos: “…Frontmatter -- Contents -- List of Figures -- Acknowledgments -- 1 Life at the Center -- 2 Building the Brand Migrants and Roman Catholic Charity -- 3 Life in Purgatorial Spaces: Haitian Migrants between Church, State, and Law -- 4 Memory Palace I: The Birth of the Center -- 5 Corporate Secrets -- 6 Corporate Schisms: Life and Death between Church, State, and Law -- 7 Memory Palace II: Everyday Life and Death at the Center -- 8 Inscribing and Incorporating Life -- 9 Bureaucratic Disenchantments and Wounds of Charity -- Notes -- References -- Index…”

Tabla de Contenidos: “…Jarvie -- Call to destiny or call to action : Marx, Popper, and history / Fred Eidlin -- Popper's philosophy and practical politics / Bryan Magee -- Karl Popper's educational conception / Enrique Suâarez-Iäniguez -- Corroboration spurious and genuine / Joseph Agassi -- Popper and Darwinism / John Watkins -- Seven desiderata for rationality / Mario Bunge -- The hermeneutic conception of scientific traditions in Karl R. …”

Tabla de Contenidos: “…Introduction : getting it : making sense of socialist consumer culture -- Living it : Yugoslavia's economic miracle -- Making it : building a socialist brand of market culture -- Selling it : legitimizing the appeal of market culture -- Fearing it : the values of Marxism and the contradictions of consumerism -- Taming it : the party-state establishment and the perils of pleasure -- Fighting it : New Left attacks on the consumerist establishment and the Yugoslav dream -- Loving it : ordinary people, everyday life, and the power of consumption -- Needing it : the eclipse of the dream, the collapse of socialism, and the death of Yugoslavia -- Epilogue : missing it : Yugo-nostalgia and the good life lost…”

Tabla de Contenidos: “…Comunicación, gestión y participación; Branding interno…”