Tabla de Contenidos: “…; Chapter 1: Key Takeaways; CHAPTER 2 Welcome to the Ization Nation; Personalization; Democratization; Casualization; Chapter 2: Key Takeaways; CHAPTER 3 Fifty Shades of Your Brand; Creating Brand Passion; Consumers Are the Competition; Storyliving; Useful Is the New Cool; Chapter 3: Key Takeaways; CHAPTER 4 The Power of Energy; The Path to Purchase…”

Tabla de Contenidos: “…Ellen Carey -- Chuck Close -- Philip-Lorca diCorcia -- Bryan Graf -- David Levinthal -- Miranda Lichtenstein -- Joyce Neimanas -- Catherine Opie -- Lisa Oppenheim -- John Reuter -- William Wegman -- James Welling…”

Tabla de Contenidos: “…The multifaceted nature of product management jobs and structure -- Leadership and management competencies -- Business competencies -- Intelligence gathering -- Planning frameworks -- Road maps, innovation, and the fuzzy front end -- Creating and getting approval for business cases -- Overseeing the new product projects -- Formulating and executing launch plans -- Life-cycle management -- Managing brand equity -- Marketing strategy and go-to-market efforts -- Establishing a global mindset -- Goal and performance alignment…”

Tabla de Contenidos: “…Front Matter -- A. Ereignisgeschichte: Irland 1912-1923 -- B. Bürgerkrieg: Ursachen und Hintergründe -- C. …”

Tabla de Contenidos: “…Foreword; Avant-propos; Table of contents / Table des matières; AUSTRALIA/AUSTRALIE; CANADA/CANADA; CZECH REPUBLIC/RÉPUBLIQUE TCHÈQUE; EUROPEAN UNION/UNION EUROPÉENNE; BELGIUM/BELGIQUE; DENMARK/DANEMARK; FINLAND/FINLANDE; FRANCE/FRANCE; GERMANY/ALLEMAGNE; GREECE/GRÈCE; IRELAND/IRLANDE; ITALY/ITALIE; NETHERLANDS/PAYS-BAS; PORTUGAL/PORTUGAL; SPAIN/ESPAGNE; SWEDEN/SUÈDE; UNITED KINGDOM/ROYAUME-UNI; ICELAND/ISLANDE; JAPAN/JAPON; KOREA/CORÉE; MEXICO/MEXIQUE; NEW ZEALAND/NOUVELLE-ZÉLANDE; NORWAY/NORVÈGE; POLAND/POLOGNE; TURKEY/TURQUIE; UNITED STATES/ÉTATS-UNIS; ARGENTINA/ARGENTINE…”

Tabla de Contenidos: “…Intro -- Table des matières -- Signes conventionnels et abréviations -- Signes et abréviations -- Sources et méthodes -- Liste des instruments financiers - SCN 2008 -- Liste des secteurs institutionnels - SCN 2008 -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- Colombie -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis -- Fédération de Russie…”

Tabla de Contenidos: “…Intro -- Table des matières -- Signes conventionnels et abréviations -- Signes et abréviations -- Sources et méthodes -- Liste des instruments financiers - SCN 2008 -- Liste des secteurs institutionnels - SCN 2008 -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- Colombie -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis -- Fédération de Russie…”

Tabla de Contenidos:

Tabla de Contenidos: “…-- Steps in the Development of a New Service -- Success Factors for a New Product -- Service-line Decisions -- The Service Product Mix -- Service-line Decisions -- Service Differentiation -- Service Life-cycle Management -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 12: Service Branding and Positioning -- Introduction -- Service Branding -- Goods Branding Versus Services Branding -- Choosing Brand Elements -- Benefits of Branding -- The Brand Value Chain -- Corporate Branding for Services -- Indian Consumers' Brand Loyalty and Performance Rating of Select Service Brands -- Brand Equity -- Service Positioning -- Frame of Reference -- Positioning Strategies -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 13: Physical Evidence…”

Tabla de Contenidos: “…Cover; Contents; Title; Copyright; Dedication; Foreword; Acknowledgments; Introduction; Chapter 1 : Transforming the Karma; Chapter 2 : The Currency of Emotion; Chapter 3 : Beauty in Action; Chapter 4 : Masala Media; Chapter 5 : Meaningful Technology; Chapter 6 : Branding the Bazaar; Chapter 7 : Youth versus Youthful; Chapter 8 : Seamless Savitris; Chapter 9 : Small is Big; Chapter 10 : Three Generations, One Big Market; Notes; Index…”

Tabla de Contenidos: “…Creating advanced analytics in SharePoint -- section 5. Branding and managing organizational business intelligence -- section 6. …”

Tabla de Contenidos: “…Tangling with intangibles: knowing the new game -- Do or die: anteing up the table stakes -- Growth: setting your own odds -- Writing the playbook: matching strategy to skill -- Boot camp: building your talent base -- Shared mindset: creating unity from the outside in -- Speed: first beats best -- Learning: changing the game -- Accountability: making teamwork work -- Collaboration: it takes more than two to intangible -- Leadership brand: captains everywhere…”
Sumario

Tabla de Contenidos: “…The emergence of a global media and communications landscape : from the telegraph to the internet -- The popularization and consolidation of the global online environment : the internet, social media, and search engines -- Media companies, content and branding in the global digital age : platforms, distribution, and production -- The role of media and communications in development : modernization, progress, and social change -- The power of media and communications : imperialism, influence, and domination -- The power of media audiences and users : empowerment and autonomy -- The dimensions of globalization in the context of media and communications…”

Tabla de Contenidos: “…Introduction : the courts and two-tier medicare / Colleen M. Flood and Bryan Thomas -- part I. The context and contestations of public and private in the Canadian health care system. …”

Tabla de Contenidos: “…Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? …”
Enlace del recurso

Tabla de Contenidos: “…Diseño de espacios comerciales: manuales de diseño interior; Página legal; Índice; Introducción; Cómo sacar el mejor partido de este libro; 01 Branding e identidad; ¿Qué es el branding?; Desarrollar una marca; Vender la marca; Caso práctico para estudiantes; 02 Sectores comerciales; Alimentación; Moda; Hogar; Ocio y entretenimiento; Caso práctico para estudiantes; 03 Emplazamientos comerciales; Grandes almacenes; Calles comerciales; Centros comerciales; Áreas comerciales periféricas; Zonas de tránsito; Ubicaciones alternativas; Caso práctico para estudiantes; 04 El entorno comercial…”

Tabla de Contenidos: “…Norske ungdommers møte med fortellinger om skyld og privilegier -- Kulturmøter og kulturkonflikter i norsklærebøker -- Kongens tale ved hagefesten -- Noora som verdensredder og feminist i NRK-serien Skam -- Å vokse ved å kjempe en håpløs kamp -- Solidaritet og bistand -- Å føle med de andre i klasserommet -- Diktets surrogatmødre. …”

Tabla de Contenidos: “…Motta -- Pre-empting precaution : GMO trade conflicts, uncertainty intolerant risk assessment and precaution-based risk management / Boryana Ivanova and Marjolein B.A. van Asselt -- Risk regulation in the European Union -- Between politics and science : accommodating national diversity in GMO regulation / Vessela Hristova -- The politics of risk decision-making : the voting behaviour of the EU member states on GMOs / Madjar Navah, Esther Versluis and Marjolein B.A. van Asselt -- Regulating the use of bisphenol a in baby and children's products in the European Union : trade implications and of an uncertain risk / Tessa Fox, Esther Versluis and Marjolein B.A. van Asselt -- Taking stock of policy fashions -- Agencies as risk managers? …”
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Tabla de Contenidos: “…Steenhuis, Saliha Alemayehu Habte, Birhanu Zemadim, Yilma Seleshi and Kamaleddin E. Basha -- The Nile basin sediment loss and degradation with emphasis on the Blue Nile / Tammo S. …”
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