Tabla de Contenidos: “…La unión de la juventud ; Heda Gabler ; El constructor Solness. -- T. III. Brand ; El enemigo del pueblo. -- T. IV. Rosmersholm ; El pato silvestre ; Casa de muñecas. -- T- V. …”

Tabla de Contenidos: “….- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter.- Imaginaries, Fashion and the Internet…”

Tabla de Contenidos: “…-- The commodity in capitalism -- Use value and exchange value -- Equivalence of commodities -- The secret lives of commodities -- Commodity fetishism and the relations of consumption -- The concept of fetishism -- The secret powers of commodities -- The magic system -- The reality of magic -- The power of Dove -- The life cycle of the commodity -- References -- Chapter 6: The audience commodity, media fragmentation, and data surveillance -- The audience as commodity -- "Advertising turns into terror" -- Watching advertising can be hard work -- Imagining the audience commodity -- Maximising profit -- The mass audience -- Eliminating waste -- Breaking down the audience -- Fragmenting society -- Personalisation, surveillance, and online labour -- From suitor to hunter -- Dataveillance and the new audience commodity -- New forms of digital audience labour -- References -- Chapter 7: Blurred lines: Branding, promotion, and influence(rs) -- From brands to commodity-signs -- From cattle to corporations -- Brands and commodity-signs -- Branding and the production of difference -- Social media self-branding and influencers -- Social media and online identity -- The rise of influencers…”

Tabla de Contenidos: “…Intro -- Table des matières -- Signes conventionnels et abréviations -- Signes et abréviations -- Sources et méthodes -- Liste des instruments financiers - SCN 2008 -- Liste des secteurs institutionnels - SCN 2008 -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis…”

Tabla de Contenidos: “…Intro -- Table des matières -- Signes conventionnels et abréviations -- Signes et abréviations -- Sources et méthodes -- Liste des instruments financiers - SCN 2008 -- Liste des secteurs institutionnels - SCN 2008 -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis…”

Tabla de Contenidos: “…Tables and Methodological Notes by Country / Tableaux et notes méthodologiques par pays -- Austria / Autriche -- Belgium / Belgique -- Canada -- Czech Republic / République tchèque -- Denmark / Danemark -- Finland / Finlande -- France -- Germany / Allemagne -- Greece / Grèce -- Hungary / Hongrie -- Ireland / Irlande -- Italy / Italie -- Korea / Corée -- Luxembourg -- Netherlands / Pays-Bas -- New Zealand / Nouvelle-Zélande -- Norway / Norvège -- Poland / Pologne -- Portugal -- Slovak Republic / République slovaque -- Spain / Espagne -- Sweden / Suède -- Switzerland / Suisse -- Turkey / Turquie -- United Kingdom / Royaume-Uni -- United States / États-Unis…”

Tabla de Contenidos: “…Tables and Methodological Notes by Country / Tableaux et notes méthodologiques par pays -- Austria / Autriche -- Belgium / Belgique -- Canada -- Czech Republic / République tchèque -- Denmark / Danemark -- Finland / Finlande -- France -- Germany / Allemagne -- Greece / Grèce -- Hungary / Hongrie -- Ireland / Irlande -- Italy / Italie -- Korea / Corée -- Luxembourg -- Netherlands / Pays-Bas -- New Zealand / Nouvelle-Zélande -- Norway / Norvège -- Poland / Pologne -- Portugal -- Slovak Republic / République slovaque -- Spain / Espagne -- Sweden / Suède -- Switzerland / Suisse -- Turkey / Turquie -- United Kingdom / Royaume-Uni -- United States / États-Unis…”

Tabla de Contenidos: “…-- Different Types of Media -- Integrating Media -- Traditional Media Classifications -- Summary -- Discussion Questions -- 11 Evolving Media -- Learning Outcomes -- Introduction -- Traditional Media and Technology -- Digital Media Giants and Their Impact on Legacy Media -- How to Leverage Evolving Media in Strategic Communication -- Summary -- Discussion Questions -- 12 Branding -- Learning Outcomes -- Introduction -- Brand Elements -- Creating Brand Image -- Managing the Brand -- Summary -- Discussion Questions -- 13 Strategic Communication Campaigns -- Learning Outcomes -- Introduction -- The Campaign Process -- Elements of a Campaign Plans Book -- Campaign Budgeting -- Campaign Timelines -- Campaign Evaluation -- Summary -- Discussion Questions -- Glossary…”

Tabla de Contenidos: “…Establishing Brand Control -- Who Should Create Your Social Media Policy? …”

Tabla de Contenidos: “…""Chapter 3: Marketing""""Prime Areas of Waste""; ""Customer Needs and Market Research""; ""Wrong Market Research Techniques""; ""Weak Statistical and Analytical Capabilities""; ""Cognitive Biases and Other Irrational Consumer Behaviors""; ""Marketing Silos""; ""Outsourcing Market Research""; ""Market Research Done Right""; ""Waste from Product Decisions""; ""Brand Loyalty, Customer Service, and Word-of-Mouth""; ""Create and Maintain a Brand Personality""; ""Meet and Exceed Expectations""; ""Be Consistent""; ""Encourage Word-of-Mouth Referrals""; ""Overpaying for Branding""…”

Tabla de Contenidos: “…List of Contributors; Foreword; Jan De Houwer; 10 July 2012; Introduction; Simon Dymond and Bryan Roche; July 2012; Part I; Philosophical Foundations of Relational Frame Theory & Contextual Behavioral Science; Contextual Behavioral Science, Evolution, and Scientific Epistemology; Steven C. …”

Tabla de Contenidos: “…. ; Podravka 2006 annual report / Bruketa & Žinic ; The Forsythe Company 2006/2007 season collateral / Surface ; Book design: 100 years of magazine covers / Research Studios ; Forgotten Africa poster campaign / Armando Milani Design ; Southpaw Vineyard brand and bottling / Parallax Design ; Nelson Line stationary visual identity / paone design associates ; Audio CD package: Fear & desire / doch design ; Harmonie Sempach anniversary concert poster / Mixer ; Bizer HVAC identity and website / 2FRES ; Beeline Honey products packaging / Kym Abrams Design ; Political action campaign / Un mundo féliz ; Tartini Music Conservatory identity / Leonardo Sonnoli Tasinari, Vetta ; Memorial Sloan-Kettering Cancer Center 2005 annual report / Ideas On Purpose ; Scheufelen Paper promotional desk calendar / Strichpunkt ; Heidi Museum of Art exhibition catalog cover / GollingsPidgeon ; American Players Theatre 2007 summer program branding / Planet Propaganda ; Toronto Film Studios identity and website / Compass360 ; Henry's Drive Vignerons branding and packaging design / Parallax Design ; Adobe Systems Design, Inc. conference and trade show environment / AdamsMorioka ; Kohn Pedersohn Fox Architects website / Firstborn ; Moonlight Cinema 2007 identity / Studio Pip & Company ; Zapp visual identity / Hesse Design ; Book jacket design: Miss invisible / Red Canoe ; City of Wodonga visual identity / GollingsPidgeon ; Calumet Environmental Center architecture competition poster / Studio Blue ; Shango Rum Liqueur bottle redesign / Wallace Church ; Pigeons International Performance / Thomas Csano ; Sundance Film Festival 2007 identity / AdamsMorioka ; Melbourne Design Festival 2006 identity / Studio Pip & Company ; ARQ (Murcia Archeological Museum) identity program / LSD ; Swansea Waterfront Museum public art project / Why Not Associates with Gordon Young ; Promotional theatre poster: Sennentuntschi / Mixer ; Edison Innovation Foundation website / Firstborn ; Exhibition catalog: Branded and on display / Studio Blue ; Apparel embroidery patterns for Bonfire Snowboarding Company / Research Studios ; Renée Rayner & Company website / Red Canoe…”

Tabla de Contenidos: “…The marketing mix and the challenge of cultural branding -- 5. The strategy discourse and marketing studies -- 6. …”
Enlace del recurso

Tabla de Contenidos: “…About the author -- Acknowledgements -- Foreword -- Aretail truths -- Some things never change -- Getting technology to work for you -- Understanding your demographics -- Starting to use social media and PR -- Presenting products andservices online -- The checkout journey -- Make your brand your customers -- Deep dive : global payment alternatives -- Expert commentary : expanding internationally -- Inventory management -- Delivery delight -- Beefing up security -- Hall of fame…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Chapter 1 A whole new world -- Chapter 2 Get your mind right -- Chapter 3 People matter -- Chapter 4 Developing your cultural intelligence -- Chapter 5 Building your personal brand -- Chapter 6 Communication is key -- Conclusion Organising you for impact -- Acknowledgements -- Sources -- Index -- About the Author…”

Tabla de Contenidos: “…Grosz -- Judea Pearl -- Jeffrey Dean -- Daphne Koller -- David Ferrucci -- Rodney Brooks -- Cynthia Breazeal -- Joshua Tenenbaum -- Oren Etzioni -- Bryan Johnson…”

Tabla de Contenidos: “…United States and global human rights / Rev. J. Bryan Hehir, Stanley Hoffman, Debora Spar -- III. …”

Tabla de Contenidos: “…Drogosz, and Jean Bethke Elshtain -- Religion, realism, and just intervention / J. Bryan Hehir -- Can there be a moral foreign policy / Michael Walzer -- Fighting against terrorism and for justice / Louise Richardson -- Between faith and ethics / Shibley Telhami -- When unilateralism is right and just / Charles Krauthammer -- "Morality is really hard" / James Lindsay…”

Tabla de Contenidos: “…Visión general de la marca (branding overview) -- Capítulo 3. Construyendo su propia marca profesional -- Capítulo 4. …”

Tabla de Contenidos: “…The birth path -- We're born successful -- Don't take your gifts for granted -- The valley experience -- Use your gifts -- Balancing the dream and the job -- The one-man show -- The ram in the bush -- The leap -- The organic brand -- The hands-on strategy -- The celebrity factor -- Study the ant -- Expanding the brand -- First, I became an author -- Then, I became a speaker -- Then, I became a screenwriter -- Then, I became a ghostwriter -- Then, I became an author consultant -- Then, I became a relationship coach -- Then, I became a life coach -- Then, I became a business coach -- Then, I formed online courses -- Then, I created audio projects -- Then, I created phone applications -- Then I created workbooks -- Then I created my own tours -- Then I started a real estate investment company -- Then I started a referral business -- Then I started a T-shirt line -- That's all, folks -- Building a team -- Learning and teaching -- The indie life -- 15 minutes of fame -- Designing your own plan -- The corporate crossover -- Influencing influencers -- Work-life balance…”