Tabla de Contenidos: “…Cover -- Using Twitter for Business -- Using Twitter as a Branding Tool -- How to Use Twitter for e-Commerce -- Informal Surveys: Twitter's Secret Weapon -- Using Twitter as a Customer Retention Tool -- B2B and Twitter: A Match Made in Heaven -- Turning Tweets into Dollars: A Step-by-Step Action Plan -- Action Plan -- A Final Word on Twitter…”

Tabla de Contenidos: “…The symbolic commerce of Hollywood stardom -- Star-as-brand -- The extraordinary ordinariness of Tom Hanks -- Star system. …”

Tabla de Contenidos: “…Introduction -- American heroes, American myths -- Families matter -- Finding a story, choosing a character -- Fashioning the story -- When stories collide: campaigning for president -- A brand-new story: election and inauguration -- The white House as movie set -- Winners and losers -- Good and evil -- Exits -- Memories and second acts -- The judgment of history -- A story in progress: George W. …”

Tabla de Contenidos: “…Kirk - Vol. III: book 9-12 /Bryan Haynsworth - Vol. IV: books 13-16 / Richard Janko - Vol. …”

Tabla de Contenidos: “…Preface / Mohamed Cherkaoui & Peter Hamilton -- Foreword / Bryan S. Turner -- Introduction: The social sciences : an intellectual source of Western moral pessimism -- 1. …”

Tabla de Contenidos: “…Introduction : cultivate the apostles to become a beloved, iconic brand -- Chapter one : Don't ask your customers what they want (because they don't know until you show them) -- Chapter two : Woo your biggest fans (because they're absolutely worth it) -- Chapter three : Always welcome your customer's scorn (because you'll come back stronger) -- Chapter four : Looks do count (because people really do judge a book by its cover) -- Chapter five : Transform your employers into passionate disciples (because love is truly infectious) -- Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing) -- Chapter seven : Take giant leaps (because you're not going to win with timid steps) -- Chapter eight : find out what schismogenesis means (because it will save your relationships) -- Epliogue : tools, techniques, challenges, and words of advice -- Final words of advice : so what does it take to build a great brand?…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Introduction -- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers) -- 1 Rock Stars Are Fans Themselves -- 2 Rock Stars Look for Ways to Shift Control to Their Fans -- 3 Rock Stars Find the Bigger Idea Behind the Music They Create -- 4 Rock Stars Embrace and Empower Their Fans -- Part 2 Understanding And Connecting With Your Fans -- 5 Who Your Fans Are and How You Can Connect with Them -- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans -- Part 3 Building A Fan-Centric Company -- 7 How to Organize Your Employees So They Can Better Connect with Your Customers -- 8 How to Organize and Mobilize Your Customer and Brand Advocates -- 9 How to Empower Your Fans and Employees -- 10 How to Help Your Brand Ambassadors Connect with Your Customers -- 11 What Comes Next -- Appendix -- Acknowledgments -- Index…”

“…Des hommes et des femmes, traversent cette histoire : l'abbé Isarn de Saint-Victor, porte-parole de la Paix de Dieu, le brigand Raimond de Turenne, chef des grandes compagnies, le roi René, généreux mécène, mais aussi Teucinda, fondatrice de Montmajour, la comtesse Béatrice, héritière convoitée par de nombreux prétendants, ou la reine Jeanne soumise à une double légende dorée et noire... …”

“…La décennie ligueuse (1589-1598) marque profondément l’histoire et la mémoire bretonne, à travers des figures hautes en couleur comme le gentilhomme brigand La Fontenelle ou des évènements phares comme l’édit de Nantes. …”

Tabla de Contenidos: “…""Contents""; ""About the Authors""; ""Introduction""; ""Summary of Summaries""; ""Chapter 1. Build a Superb Brand""; ""Chapter 2. Grow and Tap Your Network""; ""Chapter 3. …”

Tabla de Contenidos: “…; The core of our brand: the value we offer, the difference we make; Choosing a brand: rely on natural strengths; Supporting a brand: reputation and visibility in traditional and new media; Professional associations: key to brand building…”

Tabla de Contenidos: “…It Wasn't Always Like ThisWithout a Bang; A Board Issue; The Cyber Frankenstein Cometh; Defining Success; Notes; Part I: The Cyber Threat to the Corporate Brand: How It Will Impact Your Company; Chapter 1: The Rise of Cyber Organized Crime and Its Global Impact; Is Nothing Sacred?…”

Tabla de Contenidos: “…IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth…”
Enlace del recurso

Tabla de Contenidos: “…-- Bot types -- Major platforms -- Major use cases -- Bot anatomy -- Branding, personality, and human involvement -- Artificial intelligence -- The conversation -- Rich interactions -- Context and memory -- Bot discovery and installation -- Engagement methods -- Monetization -- Design process overview -- Use case definition and exploration -- Conversation scripting -- Designing and testing -- Bot building overview -- Analytics and continuous improvement -- To infinity and beyond-the future of bots…”

Tabla de Contenidos: “…Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Opportunities ahead : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters…”

Tabla de Contenidos: “…Getting on the same page -- Your website -- What brands are missing to optimize organic traffic -- Stakeholders for the modern SEO and organic content process -- Data-informed creative -- The best content that can drive traffic -- Thinking beyond traditional search : looking at other critical search venues -- Optimizing for the future -- SEO and content marketing for your small business -- Creating your optimization path -- Case studies…”

Tabla de Contenidos: “…Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction -- 1 Kretek Agriculture: Hierarchy and Subjugation -- 2 Hand-Rolling Kretek: Class and Gender Paternalism -- 3 Machine-Rolling Kretek: Gamification and Individualization -- 4 Branding Kretek: Influence and Creativity in the Gig Economy -- 5 Selling Kretek: Co-opting Independent Retail -- 6 Smoking Kretek: Industry Victims and Commodity Patriots -- Epilogue -- Notes -- References -- Index…”

Tabla de Contenidos: “…Development of Managerial & Leadership Competencies -- 8. Managing Employer Brand -- 9. Research Summary and Final Conclusions…”