Tabla de Contenidos: “…Intro -- Table des matières -- Guide de l'utilisateur -- Dépenses de R-D dans l'industrie -- Australie -- Autriche -- Belgique -- Canada -- Chili -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lituanie -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse -- Turquie -- Royaume-Uni -- États-Unis -- Argentine -- Chine -- Roumanie -- Singapour -- Taipei Chinois…”

Tabla de Contenidos: “…Table des matières; Signes et abréviations conventionnels; Tableaux par pays; Australie; Autriche; Belgique; Canada; Chili; République tchèque; Danemark; Estonie; Finlande; France; Allemagne; Grèce; Hongrie; Islande; Irlande; Italie; Corée; Luxembourg; Mexique; Pays-Bas; Nouvelle-Zélande; Norvège; Pologne; Portugal; République slovaque; Slovénie; Espagne; Suède; Turquie; Royaume-Uni; États-Unis; Union européenne (28); Zone euro (18); Lettonie; Fédération de Russie; Données de référence; Taux de change…”

Tabla de Contenidos: “…Finlande -- Danemark -- France -- Canada -- États-Unis -- République tchèque -- Irlande -- Japon -- Italie -- Belgique -- Allemagne -- Hongrie -- Autriche -- Australie -- Grèce -- Mise en oeuvre des politiques et gouvernance -- Norvège -- Portugal -- Une approche plus efficace pour encourager une croissance régionale durable -- Comprendre et expliquer la croissance régionale -- Pologne -- Mexique -- Synthèse des principaux messages -- Corée -- Introduction -- Pays-Bas -- Acronymes et abréviations -- Suisse -- Suède -- Royaume-Uni -- Turquie -- République slovaque -- Espagne…”

Tabla de Contenidos: “…Stone Expedition -- PART THREE CAPERS ON THE KAIBAB -- Scaring President Roosevelt -- The Death of Yellow Hammie -- Roping Wild Steer -- Riding the Points -- The Lone Timber Wolf -- Buffalo Jones "Outbuffalos" a Buffalo -- "Darting" From a Buffalo -- Branding Buffalo -- Old Cattalo -- Lightning in the Forest -- Prospecting Without a Mule: Or, Tragedy in the Grand Canyon…”

Tabla de Contenidos: “…-- The four types of marketing -- Mass marketing -- Hope marketing -- Hunting vs farming -- Relationship-based marketing -- Chapter 5 Building your marketing machine -- Understanding your audience -- The Desires vs Frustrations Matrix -- How to research your audiences -- Speak to people -- Surveys -- Analytics -- The Online Eco-System -- Your website -- Traffic -- Conversions -- Relationships -- Reactivation -- The customer journey -- Chapter 6 Creating your brand strategy -- What is a brand? -- Personal vs business brand -- The Brand Alchemy Method -- Brand foundation -- Brand positioning -- Brand messaging -- Brand engagement -- Chapter 7 Social media content strategy -- The content bucket method -- Authority content-how to -- Industry news and trends -- Behind the scenes -- User-generated content -- Product reviews -- Promoting your business -- Curated content from other sources -- Bonus content tips -- The content checklist -- The anatomy of a great piece of content -- Play by your strengths -- Repurpose content -- Use emojis -- How to find your keywords -- Chapter 8 Your social media plan -- Objectives -- Audiences -- Social media channels -- 1. …”

Tabla de Contenidos: “…Introduction / by Joan Cuenca and Klaus Zilles -- Us and european perspectives of the changing media value chainparadigm in social networks and blogs -- The face and the ethics of social networks / by Monika Bogdanowska and Ewa Bogdanowska-Jakubowska -- Mom 2.0 : mothering in the blogosphere / by Jennifer Raymond and Jodi Cohen -- Virtual local public sphere : the role of new media in creating a contemporary local democracy / by Ilona Biernacka-Ligieza -- Momentous challenges in uncharted territory : advertising and public relations -- Effects of communication in public and media rationale : result measures of public relations / by Guillem Marca, Kathy Matilla, and Andréa Oliveira -- Hot brands are cool : the temperature scale as a tool for branding in a digital society / by Patrícia Dias -- The advertising offer in the new media landscape / by Juan Monserrat and Araceli Castelló -- Media and the creation of brand value in signification advertising : the definition of a model and case studies: muji, moleskine, bench / by Felip Vidal -- Engagement is the name of the game : gamification as a communication strategy in advertising and public relations / by Elisenda Estanyol, Mireia Montaña and Ferran Lalueza -- Traditional television teams up with the social networks -- Value changes in television audience : from the traditional audience to the social audience / by Ana González-Neira and Natalia Quintas-Froufe -- Towards a history of media conjuncture : the daily show, audience and the "revolution" / by Boris Ruzic -- Inter-continental corollaries of breaking the media value chain in journalism -- The disruption of the portuguese media democracy? …”

Tabla de Contenidos: “…-Chapter 3: Leadership, Digital Diffusion and Feminist Foreign Policy -- Chapter 4: Nation Branding, Digital Advocacy and Feminist Foreign Policy -- Chapter 5: Visuality, Digital Visibility and Feminist Foreign Policy -- Chapter 6: Conclusion: Beyond Feminist Foreign Policy and Digital Diplomacy…”

Tabla de Contenidos: “…CONTENTS; INTRODUCTION; CHAPTER ONE: MANAGING THE CORPORATE MISSION; CHAPTER TWO: MANAGING THE BRAND; CHAPTER THREE: MANAGING READINESS; CHAPTER FOUR: MANAGING THE LIGHT AT THE END OF THE TUNNEL; CHAPTER FIVE: MANAGING RESOURCES; CHAPTER SIX: MANAGING THE HIGHLY MOTIVATED; CHAPTER SEVEN: MANAGING CRISES (LESSONS FROM SWAT); CHAPTER EIGHT: MANAGING THE FUTURE; CONCLUSION; AFTERWORD; INDEX…”

Tabla de Contenidos: “…Contents; Foreword by Bryan S. Turner; Acknowledgments; 1 Introduction: Beyond Objectivism and Subjectivismin the Sociology of Mental Health; Part I: A History of Insanities and Addictions Among Marginalized Americans; 2 Setting the Stage; 3 Addictions and Insanities: Two Fields and Their Phenomena; II A Tale of Two Programs; 4 Canyon House; 5 Twilights; 6 Conclusion; References; Index…”

Tabla de Contenidos: “…Seeking Authentic Listening Experiences in Shi'ism: Online and Offline Intersections of Majlis Practices -- 6. Branding Islam: Imagination and Claims-Making -- Conclusions -- Glossary -- References -- Index…”

Tabla de Contenidos: “…Clothing on Film and Television -- 7. Ads, Brands and Retail Considerations -- 8. Digital Communication, Social Media and Mediatization -- 9. …”

Tabla de Contenidos: “…López -- El living room / Julia Bryan-Wilson -- ¡A liberar! En torno a las palabrarmas de Cecilia Vicuña / Carla María Macchiavello -- Hilando la hebra común / Lucy Lippard -- Las calcomanías de Cecilia Vicuña / Dawn Adès…”

Tabla de Contenidos: “…Introduction : constructing transnational justice / Yves Dezalay and Bryant G. Garth -- Lawyers, humanitarian emergencies, and the politics of large numbers / Ron Levi and John Hagan -- The cause of universal jurisdiction : the rise and fall of an international mobilization / Julien Seroussi -- Lawyering war or talking peace? …”
Enlace del recurso

Tabla de Contenidos: “…Analysing modernity : some issues / David Frisby -- What modernism was : art, progress and the avant-garde / Arnfinn Bø-Rygg -- Modernity and architecture / Iain Boyd Whyte -- Modernity and the uses of history : understanding classical architecture from Bötticher to Warburg / Caroline van Eck -- Projecting modern culture : 'aesthetic fundamentalism' and modern architecture / Gabriele Bryant -- Modernity and the question of representation / Dalibor Vesely -- 'How is it that there is no modern style of architecture?' …”
Enlace del recurso

Tabla de Contenidos: “…France / FranceIceland / Islande; Ireland / Irlande; Japan / Japon; Luxembourg / Luxembourg; New Zealand / Nouvelle-Zélande; Norway / Norvége; Portugal / Portugal; Spain / Espagne; Switzerland / Suisse; Turkey / Turquie; United States / États-Unis; ISIC Rev. 3 / CITI Rév. 3; Australia / Australie; Austria / Autriche; Belgium / Belgique; Canada / Canada; Czech Republic / République tchèque; Denmark / Danemark; Finland / Finlande; France / France; Germany / Allemagne; Greece / Grèce; Hungary / Hongrie; Ireland / Irlande; Italy / Italie; Korea / Corée; Luxembourg / Luxembourg; Mexico / Mexique…”

Tabla de Contenidos: “…Analysing modernity : some issues / David Frisby -- What modernism was : art, progress and the avant-garde / Arnfinn Bø-Rygg -- Modernity and architecture / Iain Boyd Whyte -- Modernity and the uses of history : understanding classical architecture from Bötticher to Warburg / Caroline van Eck -- Projecting modern culture : 'aesthetic fundamentalism' and modern architecture / Gabriele Bryant -- Modernity and the question of representation / Dalibor Vesely -- 'How is it that there is no modern style of architecture?' …”

Tabla de Contenidos: “…Intro -- Table des matières -- Signes et abréviations conventionnels -- Signes et abréviations -- Abréviations monétaires ISO -- Classification -- Sources et méthodes -- Tableaux par pays -- Australie -- Autriche -- Belgique -- Canada -- Chili -- Colombie -- République tchèque -- Danemark -- Estonie -- Finlande -- France -- Allemagne -- Grèce -- Hongrie -- Islande -- Irlande -- Israël -- Italie -- Japon -- Corée -- Lettonie -- Lituanie -- Luxembourg -- Mexique -- Pays-Bas -- Nouvelle-Zélande -- Norvège -- Pologne -- Portugal -- République slovaque -- Slovénie -- Espagne -- Suède -- Suisse Turquie -- Royaume-Uni -- États-Unis…”

Tabla de Contenidos: “…; 6. Participation, Branding, and the New New York Times; 7. Prelude to What?…”

Tabla de Contenidos: “…Personal branding 101 -- You gotta dream big -- Know thy reader -- Get real with your goals -- Best advice in the business -- Your priority list -- Your online marketing plan -- Building your website -- Mailing list of fans -- To blog or not to blog -- Social media and social networking -- DIY online book publicity -- Promote without being promotional -- Monitor and adjust…”

Tabla de Contenidos: “…Our attention-deficit society -- Listen with your eyes : the power of intentional attention -- Personalize performance : brand building, Nido Qubein style -- Focus on VIPs : systemize thoughtfulness -- Prioritize your priorities : create significant moments -- Create a culture of attention : stop the madness -- Make an impact : the Great (disappearing) Barrier Reef -- Join the attention revolution -- Build an organization that pays attention…”