Tabla de Contenidos: “…Modernidad líquida, complejidad y turbulencia / Antony Bryant. Tiempos líquidos, artes líquidas / Zygmunt Bauman con Maaretta Jaukkuri. …”

Tabla de Contenidos: “…Advocating for a bold brand of teacher leadership -- Defining the teacherpreneur -- Preparing for teacherpreneurism -- Making teachers and teaching visible -- Transcending teaching's past -- Cultivating teacherpreneurs for teacher-led schools -- Meeting resistance and crossing borders -- Creating what we have imagined -- Finish(ing) lessons for teacherpreneurism -- Foreseeing 2030.…”
Enlace del recurso

Tabla de Contenidos: “…Starting out -- Training and craft -- Where to live -- Marketing : branding -- Marketing : materials -- Marketing : promotion and networking -- Auditions and the casting process -- Agents and managers -- Unions -- Scams, shams, and ripoffs -- On the job -- Financial matters -- Ethics and etiquette -- Sticky situations -- Personal relationships and family matters -- The nature of the career -- Closing thoughts…”

Tabla de Contenidos: “…Intro -- Table of Contents -- About the Author -- About the Technical Reviewer -- Foreword -- Acknowledgments -- Introduction -- Part I: Car 4.0 -- Chapter 1: OK Computer -- Vehicle Electronics -- The Internet of Vehicles: Car Sensors -- Fit for Purpose, Safe for Humans -- Automation -- Driving Forces of Car Innovation -- Summary -- Chapter 2: Mission Control -- A Moveable Feast/Let Me Entertain You -- Connected Vehicles -- Mobility -- Seamless Control -- Onward -- Summary -- Chapter 3: The 5G Car -- The Mobile Revolution -- Intelligent Vehicles -- The Internet of Vehicles -- 5G: The Internet Superhighway -- Edge Computing Mobility -- Summary -- Chapter 4: On Brand -- Preaching to the Converted -- Brand Alchemy -- Glamorama -- F1: The Greatest Show on Earth -- Brand Messaging: Aligned vs. …”

Tabla de Contenidos: “…MAKING THE SYSTEM WORK FOR YOUCHAPTER 3: PROTECT YOUR BRAND AT ALL COSTS; PROTECT YOUR BRAND; LABOR AND IMAGE: PROTECTING YOUR BRAND; STEWARDS OF THE EARTH-TRADE AND THE ENVIRONMENT; SOCIAL RESPONSIBILITY IN SOURCING; FREE TRADE AGREEMENTS AND CORPORATE SOCIAL RESPONSIBILITY- FORGING A LINK; CHAPTER 4: MAINTAIN HIGH ETHICAL STANDARDS; BRIBERY IN BENIN; THE CASE FOR ETHICS IN BUSINESS; FORGING ETHICAL STRATEGIC PARTNERSHIPS; MULTINATIONALS AND A PUSH FOR SELF-REGULATION; IMPORTING AND EXPORTING: SELF-GOVERNANCE AND ACCOUNTABILITY; MINDING YOUR EXPORT TRANSACTIONS; TRADE PROGRAMS AND COMPLIANCE…”

Tabla de Contenidos: “…Introduction -- Public theology in contemporary U.S. civil society -- Catholic foundations of public theology and political participation -- Divergences within American Catholic social ethics : J. Bryan Hehir and Michael Baxter, C.S.C. -- Catholic political advocacy in the contemporary U.S. context -- Catholic public theology for the twenty-first century…”
Click para texto completo desde fuera UPSA
Click para texto completo desde UPSA

Tabla de Contenidos: “…Form Follows Function: Industrial Design and the Emergence of Postwar Economic Culture -- Producing Modern German Homes: The Economy of National Branding -- Intra-German Trade and the Aesthetic Dialectic of European Integration -- From Competition to Cooperation: Cold War Diplomacy of German Design -- Conservative Modernity: The Reception of Functionalism in German Living Rooms…”

Tabla de Contenidos: “…Creativity as a problem of modernity -- Creativity as a product of labor -- Creativity as a construct of rights -- Cultural policy, intellectual property rights, and cultural tourism -- Cinema as a creative industry -- Branding the creative city with fine arts -- Animation and transcultural signification -- A semiotics of the counterfeit product -- Imitation or appropriation arts?…”

Tabla de Contenidos: “…Introduction -- The role of the fashion buyer -- The buying cycle -- Predicting fashion trends -- Range planning -- Fabric sourcing -- Garment sourcing -- Buying for own label fashion multiples -- Mail order fashion buying -- Buying branded fashion merchandise -- Fashion marketing for buyers -- Careers in fashion buying -- Glossary of fashion buying terms…”

Tabla de Contenidos: “…Frontmatter -- Preface to Handbooks of Communication Science series -- Contents -- 1 Management and economics of media and communication – History and definition of the field -- 2 Industrial organization of media markets and competition policy -- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view -- 4 (New) Institutional media economics -- 5 Political economy -- 6 Quantitative methods -- 7 Qualitative methods in media management research -- 8 Convergence -- 9 Content platforms -- 10 Media concentration -- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t -- 12 Innovation & creativity: Media as business and commons -- 13 Labour and risk in the media industries: Individual and organisational perspectives -- 14 Media and the economic cycle -- 15 Designing marketing models for media products -- 16 Branding: Media brands and brands as media -- 17 Transnational media and their management -- 18 North America -- 19 Latin America -- 20 Media management and economics research in Northern Europe -- 21 Southern Europe -- 22 Central and Eastern Europe -- 23 East Asia -- 24 Media management and economics research in China -- 25 Media economics in India: Traversing the Rubicon? …”

Tabla de Contenidos: “…Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI)…”

Tabla de Contenidos: “…Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign…”

Tabla de Contenidos: “…Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? …”

Tabla de Contenidos: “…Japon -- Italy -- Danemark -- Mexique -- Pays-Bas -- Luxembourg -- Corée -- République tchèque -- Belgique -- Canada -- Grèce -- France -- Autriche -- Allemagne -- Islande -- Irlande -- Australie -- Hongrie -- Résumé des tendances agro-environnementales dans la zone de l'OCDE depuis 1990 -- Cadre général des sections par pays -- Suisse -- Turquie -- Espagne -- Suède -- Finlande -- États-Unis -- Union européenne -- Royaume-Uni -- Norvège -- Pologne -- Nouvelle-Zélande -- République slovaque -- Portugal…”

Tabla de Contenidos: “…Norvège -- Nouvelle-Zélande -- Résumé -- Pologne -- Rapport de synthèse -- Corée -- Mesures mises en place pour lutter contre les activités de pêche INN -- Pays Bas -- Économie des activités de pêche illégales, non déclarées et non règlementées -- Mexique -- Turquie -- États-Unis -- Royaume-Uni -- Espagne -- Portugal -- Suède -- Finlande -- France -- Union Européenne -- Italie -- Belgique -- Irlande -- Japon -- Australie -- Grèce -- Allemagne -- Canada -- Islande -- Danemark…”

Tabla de Contenidos: “…"Tots els problemes de comportament s'originen en els dèficits d'interacció" / Bernand Aucouturier -- 7. "Saber de lletra és més que una assignatura" / Liliana Tolchinsky Brenman -- 8. …”

Tabla de Contenidos: “…Conté: Sobre los estudios culturales, la ciencia y la tecnología / Michael Menser y Stanley Aronowitz -- Perspectivas sobre la evolución de los estudios de la ciencia / Dorothy Nelkin -- Cunado Eliza Doolittle estudia 'enry' iggins / Sharon Traweek -- Ficciones matemáticas / Betina Zolkower -- Ciudadelas, rizomas y figuras de hilo / Emily Martin -- Tierra a Gore, Tierra a Gore / Andrew Ross -- Cartografiar el espacio: las tecnologías de formación de imágenes y el cuerpo planetario / Jody Berland -- A vista de bomba: armas inteligentes y televisión militar / John Boughton -- Capitalismo virtual / Arthur Kroker -- Mercados y antimercados en la economía mundial / Manuel De Landa -- Tecnociencia y proceso laboral / William DiFazio -- Servicios genéticos, contexto social y prioridades públicas / Philip Boyle -- La genética en la sanidad pública: implicación de la detección sistemática y del asesoramiento genéticos en poblaciones rurales y culturalmente diversas / Ralph W. …”

Tabla de Contenidos: “…Conté: Bodegas 'Marco Real' en Olite; 184 viviendas sociales en Mendillorri, Pamplona; Plaza de Los Fueros de Estella; Centro de educación en Mendillorri, Pamplona; Club deportivo de Zuasti; Vivienda unifamiliar en Irache; Plaza, centro de cultura e iglesia en Thiene, Italia; 31 viviendas y club de jubilados en Tafalla; Biblioteca Kansai en Japón; Nave industrial para Gamesa Eólica, Pamplona; Viviendas sociales en Cizur Mayor; Restaurante La Manduca; Centro de salud en San Juan, Pamplona; Casa Mikaela; Plaza de Pey-Berland, Burdeos; Prototipo de piscina cubierta en La Coruña; Adaptación de la fábrica de la Tejera para Centro Cultural de ferias, exposiciones y congresos en Palencia; 113 viviendas sociales en Mendillorri, Pamplona; Baluarte, palacio de congresos y auditorio de Navarra; Estación de alta velocidad en Delicias, Zaragoza; Monasterio, iglesia y centro asistencial en Goa, India; Edificio administrativo Diagonal-Glòries, Barcelona; Oficinas para la universidad de Navarra, Acunsa, Pamplona; Centro de estudios e investigaciones técnicas de Guipúzcoa, San Sebastián; Museo arqueológico de Álava, Vitoria; Biblioteca central y archivo administrativo del distrito de Gràcia en Barcelona; Auditorio, centro de congresos y hotel Casamar, Vigo; Centro municipal de Exposiciones y Congresos de Ávila; Nuevo museo de las ciencias de Granada; Nuevo estadio de fútbol de la Romareda; Centro turístico deportivo en la Baronía De Escriche, Teruel; Restaurante La Manduca de Azagra; 270 viviendas en Bayer, Barcelona; Piscinas cubiertas en Leioa; Edificio de oficinas para FCC en Madrid; Centro termal en Caldas de Reis; Auditorio de Teulada, Alicante…”

Tabla de Contenidos: “…Stopping my process: a statement (1997) -- Extension in time: exhibition with Christine Borland at Kunstverein Munchen, April 2002-July 2003 (2002) -- Learning from art and artists (2001) -- Giving body, giving voice: on the work of Deimantas Narkevicius, Mindaugas Simkus, and Peter Watkins (2002) -- Fade away: on the work of Philippe Parreno (2004) -- Section 5. …”

Tabla de Contenidos: “…Travel website user characteristics -- section 3: Perception and quality of online lodging and travel brands -- section 4. E-complaint behavior -- section 5. …”
Enlace del recurso