“…The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. …”

Materias: “…Branding (Marketing) Periodicals…”

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“…In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work. …”

“…In this webcast, Laura Busche, author of Lean Branding, will share 15 tactics to build your very own high-converting, dynamic brand. …”

Materias: “…Branding (Marketing)…”

“…It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. …”

Tabla de Contenidos: “…Cover; Praise for The Brand IDEA; Title page; Copyright page; Contents; List of Figures, Tables, and Exhibits; Foreword by Christopher Stone, president, Open Society Foundations; Introduction; PART 1: Context, Concepts, and Building Blocks; CHAPTER 1: What Is Driving the Paradigm Shift and Brand IDEA Framework; Background and Context; Social Media and Networking; Partnerships and Collaborations; A Paradigm Shift and Brand Management Mindset; Introduction to the Brand IDEA; Being in the Zeitgeist; Organizational Porosity; Open Innovation; Collective Impact…”

“…Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. …”

Materias: “…Brand name products…”

Materias:

Materias: “…Branding (Marketing)…”

“…In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there…”

Tabla de Contenidos: “…Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index…”

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Materias:

Materias: “…Brand name products…”

“…Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. …”