Tabla de Contenidos: “…Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth and Customer Satisfaction -- Country Reports Lithunia and Sweden…”

Tabla de Contenidos: “…The world of bits -- The network of networks -- Digitization and society -- Regulating the digital environment -- Digital ownership -- Cyber-speech -- Social networking and antisocial conduct -- Defamation -- Intellectual property rights and the information society -- Software -- Copyright in the digital environment -- Databases -- Computer misuse -- Pornography and obscenity in the information society -- Crime and law enforcement in the information society -- Branding, trade marks, and domain names -- Brand identities, search engines, and secondary markets -- Electronic contracts -- Electronic payments -- Data protection -- State surveillance and data retention…”

Tabla de Contenidos: “…-- Cascading consequences -- Cost -- Productivity -- Innovation -- Strategy -- Innovation life cycle -- Culture -- Communication and brand -- Customer value -- Standing out…”

Tabla de Contenidos: “…And I stoned me ; Moondance ; Crazy love ; Caravan ; Into the mystic ; Come running ; These dreams of you ; Brand new day ; Everyone ; Glad tidings…”

Tabla de Contenidos: “…Democracy 2030 / Matthias Klatt -- The rule of law in 2030 / Yaniv Roznai -- Federalism in 2030 / Bilyana Petkova -- International human rights in 2030 / Andreas T. …”

Tabla de Contenidos: “…Extras: El viaje hacia Valkiria, El camino hacia la Resistencia: una guía visual, Recreando Berlín, La secuencia del frente africano, La herencia de Valkiria, El punto de vista de Bryan Sinfer, Despegando el vuelo y Entrevistas con Tom Cruise y Bryan Singer…”

Tabla de Contenidos: “…Itinerario de Eneas. La Eneida de Brand…”

Tabla de Contenidos: “…Who are you anyway ...? -- pt. II. Branding for confidence -- pt. III. Influencing for confidence at work -- pt. …”

Tabla de Contenidos: “…Food, a key factor in tourism and country branding : case studies…”

Tabla de Contenidos: “…I : Readings in the nineteenth-century theory / edited by Bryan S. Turner. - Bibliogr…”

Tabla de Contenidos: “…Introduction -- Key Players -- Audiences and Advertising -- Television Programming -- Making TV on the Broadcast Networks -- Branded Cable Networks -- The New Economies of TV Information -- Conclusion…”

Tabla de Contenidos: “…Introduction: On the resilience of the Scandinavian humanitarian brand -- Fantasy, distinction, shame : the stickiness of the Nordic "good state" brand / Christopher S. …”

Tabla de Contenidos: “…Thursday: Twitter's Role in Your Overall Marketing StrategyFriday: Avoid Pitfalls; The Main Points; Chapter 9: Week 6: Establish Goals and Get Corporate Buy-In; Monday: Establish Objectives; Tuesday: Measure and Report Upon Your Objectives; Wednesday: Determine Tweet Topics; Thursday: Assign Resources; Friday: Get Company Buy-In; The Main Points; Chapter 10: Week 7: Get Your Brand Started on Twitter; Monday: Claim Your Brand's Twitter Name; Tuesday: Set Up Your Brand's Profile; Wednesday: Your First Brand Tweets; Thursday: Engage Your Brand's Followers; Friday: Summarize Best Practices…”

Tabla de Contenidos: “…Truth about what customers want / Truth about creating brands people love / Truth about starting a business / Truth about thriving in change…”

Tabla de Contenidos: “…The early internationalization of haute couture -- Branding haute couture -- Dressing for crisis -- Fashion in World War II -- Global haute couture -- One world of fashion -- End of the century…”

Tabla de Contenidos: “…10 New product development in a strategic context11 Advertising strategy: consumer mindsets and message alignment; 12 Social media strategy; 13 Mobile marketing strategy; 14 Channel relationship strategy; 15 Behavioral perspectives on pricing strategy; 16 Managing customer satisfaction; PART V BRANDING AND BRAND STRATEGIES; 17 Brand strategy; 18 Cultural brand strategy; 19 Private label strategies - myths and realities; PART VI MARKETING STRATEGY DYNAMICS; 20 First-mover/pioneer strategies; 21 Late-mover strategies; 22 Diffusion and its implications for marketing strategy…”

Tabla de Contenidos: “…Artifacts and knowledge -- pt. III. Artifacts, brands, and identity -- pt. IV. Artifacts and legitimacy -- pt. …”

Tabla de Contenidos: “…The ABCs of LLCs -- Your first steps: forming your LLC -- Structuring your LLC -- Running your brand-new LLC -- LLCs on steroids: advanced strategies -- The part of tens…”

Tabla de Contenidos: “…-- 10 "In Practice, It Just Happens": How the Nordics Work Together Within Peace and Conflict Resolution -- 11 Branding Peace: Norway's Campaign for a UN Security Council Seat -- Index…”

“…Read hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp's perennially popular blog, Rands in Repose. …”