Tabla de Contenidos: “…How to Practically Find Your Brand's Positioning -- Purpose: When and How to Leverage a Higher-Order Social Purpose for Commercial Purposes -- AI-Enabled Personalization -- Conclusion -- Author Biography -- Part Four Creating Value with Brands -- Chapter 11 Building Strong Brands -- The Brand as a Marketing Tool -- The Brand as a Mental Image -- How Brands Create Value -- Brands as a Means of Creating Customer Value -- Brands as a Means of Creating Company Value -- Brand Valuation -- Conclusion -- Author Biography -- Chapter 12 Creating a Meaningful Brand Image -- Integrate the Brand Image into Your Strategic Thinking -- Track the Brand Image to Verify Success -- Ensure Consistency in Touchpoints to Build a Coherent Brand Image -- Conclusion -- Author Biography -- Chapter 13 Brand Resilience: Surviving a Brand Crisis -- Brands as Signals of Quality…”

Tabla de Contenidos: “…X : GAUGAIN-GRAVELOT / par Michèle Hébert, Edmond Pognon et Yves Bruand ; avec la collaboration de Yves Sjoberg…”

Tabla de Contenidos: “…v. II. Irland, Grossbritannien, Niederlande, Schweiz, Deutschland und die angrenzenden Staaten, Russland, Türkei und Griechenland. - VIII, 578 p.…”

Tabla de Contenidos: “…YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS - DELL STYLE; CORPORATE GUIDELINES AND POLICIES…”

Tabla de Contenidos: “…Conté: On cultural studies, science, and technology / Michael Menser ans Stanley Aronowitz -- Perspectves on the evolution of science studies / Dorothy Nelkin -- When Eliza Doolittle studies 'enry' iggins -- Math fictions / Betina Zolkower -- Citadels, rhizomes, and string figures / Emily Martin -- Earth to Gore, earth to Gore / Andrew Ross -- Mapping space: imaging technologies and the planetary body / Jody Berland --The bomb's-eye view: smart weapons and military TV / John Broughton -- Virtual capitalism / Arthur Kroker -- Markets and antimarkets in the world economy / Manuel De Landa -- Technoscience and the labor process / William DiFazio -- Genetic services, social context, and the public priorities / Philip Boyle -- Genetics in public health: implications of genetic screening and counseling in rural and culturally diverse populations / Ralph W. …”

“…When I’m Without You - Lou Levy 3. Lullaby of Birdland - Barbara Carroll 4. Albuquerque Social Swim - Dick Twardzik 5. …”

Tabla de Contenidos: “…The natural laws of perception : how the people around you perceive you -- Developing your social intelligence -- How to read people and predict behavior -- Engineering buy-in and gaining compliance -- How to master the art of storytelling for personal and professional success -- Shortcuts to influence : the secrets to changing behaviors and attitudes -- Secrets to managing interpersonal conflict and improving relationships -- How to hold conversations nobody wants to have -- Why self-branding is no longer a choice and what your personal brand says about you -- Branding 2.0 : how to use the Internet to build and expand your personal and professional brand -- How the media create meaning in the minds of an audience : powerful messages and the art of spin -- How to use the media to enhance your reputation and raise your profile -- Top seven secrets for success with the media -- You've been Googled : what's the verdict? …”

Tabla de Contenidos: “…Management ExtraREPUTATION MANAGEMENT; Copyright; Contents; List of activities; List of figures; List of tables; Series preface; Introduction: having a good reputation counts; 1 Image and reputation; Creating and managing a reputation; How attitudes are formed; Types of image; Recap; More @; 2 Creating and managing a corporate image; Corporate image and added value; Techniques for managing corporate image; Using outside agencies to build corporate image; Recap; More @; 3 Creating and managing brand image; Branding; Branding and buyer behaviour; Brands as communications; Recap; More @…”

Tabla de Contenidos: “…-- It is getting more difficult to be memorable -- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media strategy -- Professor Ehrenberg and double jeopardy: or the effect of the brand on the advertising -- The mental world of brands and the objective of advertising -- 'I told you so' -- The emotional and the rational…”

Tabla de Contenidos: “…Conté: vol. 1: Etats-Unis, Cuba, Panama, Hawaï, Japon, Corée, Mandchourie -- vol. 2: Chine, Macao, Hong-Kong, Philippines, Java, Singapour, Birmanie, Calcutta -- vol. 3: Inde, Ceylan, Soudan, Égyptien, Nubie, Égypte…”

Tabla de Contenidos: “…-- Banks, blogging and reflexive branding…”
Enlace del recurso

Tabla de Contenidos: “…Biofuels: The Back Story / John A. Bryant and John Love -- Biofuels in Operation / Lionel Clarke -- Anaerobic Digestion / John Bombardiere and David A. …”

Tabla de Contenidos: “…v. I : A-Briand ; II : Brjansk-Erfullung ; III : Erfurt-Hermes ; IV : Hermetisch-Loggia ; V : Logik-Polemik ; VI : Polen-Strassburg ; VII : Strasse-ZZ…”

Tabla de Contenidos: “…-- The roles of brands -- Strategic brand management decisions -- Creating and managing brand identities: names, logos, slogans and images -- Brand narratives and storytelling -- Managing individual or house brand names -- Managing brand extensions -- Managing brand portfolios -- Brand reinforcing and revitalisation -- Growing, sustaining and managing brand equity -- Chapter 13 Digital and global brand management strategies -- What is a digital brand? …”

Tabla de Contenidos: “…-- Situation analysis -- Understanding the customer -- Defining the target market -- Defining the benefit -- Brand personality -- Brand positioning -- The creative brief -- Media and account planning -- Measuring success -- Business-to-business case study: Recon software -- Packaged-goods case study: Chiffon margarine -- Retail case study : Kmart and Sears -- Index -- About the authors…”

Tabla de Contenidos: “…-- Flipping off failure -- Iterate. meditate. repeat -- Mothers of re-invention -- Branding is not bragging -- Getting back in -- What's your story?…”

Tabla de Contenidos: “…September Song 2. Lullaby of Birdland 3. I'm Glad There Is You 4. You're Not the Kind 5. …”

Tabla de Contenidos: “…Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand…”

Tabla de Contenidos: “…I : Selected essays / edited by Bryan S. Turner. - VI, 374 p.…”

Tabla de Contenidos: “…v. III : Books 9-12 / Bryan Hainsworth. - XXI, 380 p.…”