Tabla de Contenidos: “…v. II : Europa : Irland-Vatikan = Europe : Ireland-Vatican…”

Tabla de Contenidos: “…II Enfantines: Oh raconte, nianiouchka ; Fi donc, l'espiègle ; Le Hanneton ; La pupée s'endort ; La prière du soir ; Sur le dada ; Mimi Brigand…”

“…Cuando en septiembre de 2007 pacíficos monjes budistas se enfrentaron al régimen militar birmano, el mundo entero centró su atención en Birmania. …”

Tabla de Contenidos: “…I : Belgique, République fédérale d'Allemagne, Danemark, Irlande, France…”

Tabla de Contenidos: “…""Cover""; ""Dedication""; ""Contents""; ""Introduction""; ""Jurors""; ""Portraits""; ""Turner Duckworth""; ""Branding Today""; ""Pentagram""; ""Chris Mitchell""; ""The Brand Union""; ""Lippincott""; ""Siegel+Gale""; ""The Brand Agency""; ""SALT Branding""; ""Sketches""; ""Bruce Mau Design""; ""FutureBrand""; ""Louise Fili""; ""almosh82""; ""Carbone Smolan Agency""; ""Gardner Design""; ""venturethree""; ""Simplissimus""; ""Breno Bitencourt""; ""Just Creative Design""; ""Dragon Rouge China""; ""Eric Baker Design""; ""Collections""; ""Initials""; ""Typography""; ""Enclosures""; ""Display Type""…”

Tabla de Contenidos: “…Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns…”

Tabla de Contenidos: “…IV : Argentina, Paraguay, Uruguay / Nélida Donni de Mirande ... [et al.]…”

Tabla de Contenidos: “…; Five Steps toward Personal Branding; Personal Brand Exercise 1: Who Are You?; Personal Brand Exercise 2: What Do You Do?…”

Tabla de Contenidos: “…About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question…”

Tabla de Contenidos: “…; 3 Planning the complete campaign; 4 Advertising research; Part Two Advertising Challenges; 5 The dynamic advertising environment; 6 Matching markets and advertising appeals; 7 Creativity and advertising opportunities; Part Three Advertising Brands; 8 Building powerful tourism and leisure brands; 9 Advertising and brand positioning…”

Tabla de Contenidos: “…Preface and acknowledgments -- Account planning history and practice -- The role that account planning plays in a campaign -- Brand destination planning -- Situation analysis -- Benchmarking consumer perceptions -- Understanding the consumer mind-set -- Developing insights -- The role of advertising -- Segmenting the target market -- Brand positioning -- Brand personality -- Brand essence -- What is a big idea? …”

Tabla de Contenidos: “…Foreword / Celina Jeffery -- Beyond nature / Celina Jeffery -- Wilderness ontology / Levi R. Bryant…”

Tabla de Contenidos: “…Acknowledgements -- Letter to Val -- Introduction: Pathways in Marketing -- Advertising kite high: Getting great advertising from your agency -- Brand equity: The asset the marketer is building: the source of profit -- Category management and other heresies: Being distracted from the brand may be good business, but poor marketing -- Distribution channels: The rate of change of shopping habits and distribution possibilities is easily overlooked -- Extensions and brand families: Brands are becoming more complex assemblies of products and sub-brands -- Failures bring success: The only true failure is the failure to try: experimentation should be encouraged -- Global marketing: National borders have declining importance to marketers -- Heritage matters: Consumers buy brands they trust -- Information systems survival kit: Marketing information is going from drought to deluge -- how to cope -- Beyond the J curve: Trends and forecasting -- Kamikaze and guerrilla marketing: What marketers can learn from the military -- The educated lunch: Reserve time for random thinking -- Marketing today and tomorrow: An overview of how marketing is evolving -- Novation: New brands, products and renewals -- Organization structure and entropy: Bureaucratization can kill marketing. …”

Tabla de Contenidos: “….) / par Edmond Pognon et Yves Bruand…”

“…This newest edition is completely updated for Delphi using the .NET Framework and includes in-depth coverage on Borland's new CLX architecture, DBExpress Applications, SOAP, CORBA, WebSnap and BizSnap features. …”

Tabla de Contenidos: “…The 100-Year brand -- Preserving a patient-first legacy -- Practicing team medicine -- Practicing destination medicine -- Partnering for leadership -- Hiring for values-and talent -- Orchestrating the clues of quality -- Creating, extending, and protecting the brand -- Investing in tomorrow's organization -- Realizing human potential…”

Tabla de Contenidos: “…Wild, F. Grossbritannien und Irland.--Schönemann, F. Die Vereinigten Staaten von Amerika.…”

Tabla de Contenidos: “…XI : GREUZE-JAHANDIER / par Yves Bruand et Michèle Hébert ; avec la collaboration de Yves Sjoberg…”

Tabla de Contenidos: “…v. IV : Brand…”

Tabla de Contenidos: “…Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Preface; Acknowledgments; Introduction: It's All about Alignment; One: The Human Art of Business; Two: The Business Code; Three: The Customer; Four: Brand Intention; Five: The Six Brand Intentions; Six: Extraordinary Brand Recipes; Seven: Aligning the Company and Tea; Eight: Decoding Culture; Nine: Aligning Culture; Ten: Aligning Leadership; Eleven: Actions for Alignment; Appendix: True Alignment Assessment; Index; About the Author; Free Sample Chapter from the new Corporate Facts of Life…”