Tabla de Contenidos: “…Q&A: Interview with Kristen Bernard, Graphic Design Student, Endicott CollegeBrand Attributes; How to Identify Key Brand Attributes; Brand Statements; Exercise: Brand Book; Q&A: Interview with Will Bryant, Recent B.F.A. …”

Tabla de Contenidos: “…Prologues / préface du père Bernand Bro. -- t. 2. Clés pour le royaume -- t. 3. …”

Tabla de Contenidos: “…/ Sidonie Naulin -- Agents of change: the parallel roles of trend forecaster and lifestyle journalists as mediators and tastemakers in consumer culture / Sabrina Faramarzi -- Lifestyle, consumerism and branding. Food and journalism: storytelling about gastronomy in newspapers from the U.S. and Spain / Francesc Fusté-Forné and Pere Masip -- Travel journalism and the sharing economy: AirBnbmag and sourcing / Bryan Pirolli -- Lifestyle journalism as brand practice: the cases of Uniqlo and Abercrombie & Fitch / Myles Ethan Lascity…”

Tabla de Contenidos: “…Preface; Introduction; Step One: Create Your Personal Brand; Step Two: Create Marketing Tools to Promote Your Brand; Step Three: Networking and Creating Brand Awareness; Step Four: The Interview-Presenting Your Brand; Step Five: Know the Value of Your Brand; Step Six: What's Your Brand Worth?…”

Tabla de Contenidos: “…-- Introduction / Mark Frezzo -- Deepening civil and political rights / Mark Frezzo -- Ensuring economic and social rights / Louis Edgar Esparza -- Promoting cultural rights / Laura Toussaint -- Globalizing the human rights perspective / Bruce Friesen -- Cooperating around environmental rights / Rebecca Clausen -- Comparing constitutions / Judith Blau -- Citizenship, identity, and human rights -- Arizona's SB 1070 : setting conditions for violations of human rights here and beyond / Rogelio Sa+ѓenz, Cecilia Menji+ѓvar, San Juanita Edilia Garcia -- Beyond two identities : Turkish immigrants in Germany / Tugrul Keskin -- Vulnerability and human rights -- The rights of age : on human vulnerability / Bryan S. Turner -- Children's rights / Brian Gran and Rachel Bryant -- The global and the local -- Growing and learning human rights / Judith Blau -- Going forward / Judith Blau…”

Tabla de Contenidos: “…v. XI : Girlande - Gottesnamen…”

Tabla de Contenidos: “…Hallelujah (Jubilee) / 12. Lullaby Of Birdland / 13. Sure -- Thing BUD POWELL TRIO: 14. My Heart Stood Still / 15. …”

Tabla de Contenidos: “…Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection…”

Tabla de Contenidos: “…Moving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing perfume lines according to the specific criteria of the brand DNA -- A case study to explicate the method -- How to develop a second/third (or further) perfume of a brand -- Inside the mind : expectations about one's perfume -- About the niche brands -- What we should keep in mind regarding prestige perfumes -- The mass market perfumes -- About body sprays -- Summary of the rules for each of the three perfume categories -- Index…”

Tabla de Contenidos: “…Corporate communication framework -- Corporate identity -- Corporate brand and branding -- Employer branding -- Ethical branding and corporate social responsibility -- Stakeholder management and communications -- Storytelling and issue management in times of change and crises -- Corporate communications -- Corporate associations: identity traits and corporate image -- Corporate associations: reputation and trust -- Organizational identification -- Organizational commitment and social acceptability…”

Tabla de Contenidos: “…-- Original definitions of IMC -- More recent definitions of IMC -- Managing IMC -- The role of advertising and promotion in IMC -- Barriers to effective IMC -- Organizational barriers -- Organizational structure -- The low standing of marketing communication in an organization -- Specialization -- Organizational character -- Culture of the organization -- Management perceptions -- Resistance to change -- Financial emphasis -- Compensation -- Overcoming the barriers -- Identifying IMC opportunities -- Understanding consumer decision making -- IMC strategic planning -- The five-step strategic planning process -- Summary -- Review questions -- References -- 2. Brands and IMC -- The role of IMC in building brands -- Social meaning -- Cultural values and brand perceptions -- Positioning -- Understanding how markets are defined -- Positioning and brand awareness -- Positioning and brand attitude -- Brand attitude -- Building brand equity -- Brand portfolio considerations -- Branding strategy -- Stand-alone brands -- Sub-brands -- Summary -- Review questions -- References -- 3. …”

Tabla de Contenidos: “…The power of brand ethos -- Ethical : reality or a brand image? …”
Enlace del recurso

Tabla de Contenidos: “…Luxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in the Wine Industry…”

Tabla de Contenidos: “…v. V : Ireland = Irlande. - II, 49 p.…”

Tabla de Contenidos: “…The $12 million stuffed shark -- Branding and insecurity -- Branded auctions -- Branded dealers -- The art of the dealer -- Art and artists -- Damien Hirst and the shark -- Warhol, Koons and Emin -- Charles Saatchi: branded collector -- Christie's and Sotheby's -- Choosing an auction hammer -- Auction psychology -- The secret world of auctions -- Francis Bacon's perfect portrait -- Auction houses versus dealers -- Art fairs: The final frontier -- Art and money -- Pricing contemporary art -- Fakes -- Art critics -- Museums -- End game -- Contemporary art as an investment -- Postscript…”