Accés restringit als usuaris d'ESADE

Accés restringit als usuaris d'ESADE

Accés restringit als usuaris d'ESADE

Materias: “…Advertising Brand name products…”

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Tabla de Contenidos: “…Cover; Branding TV: Principles and Practices; Copyright; Contents; Introduction to Second Edition; About the Authors; PART I The Principles of Branding TV; CHAPTER 1 Competition Changes Everything; CHAPTER 2 Branding is Just a Fancy Name for Promotion, Right?…”

Tabla de Contenidos: “…The Human Brand: How We Relate to People, Products, and Companies; Copyright; Contents; Acknowledgments; Introduction: Back to the Future: Why our immediate future so strongly resembles our distant past; An Email to Princeton; The Middle Ages of Marketing; The Relationship Renaissance; Instant Karma; Chapter 1: Warmth and Competence: The two timeless judgments that drive our behavior toward others; Brands Are People Too; The Language of Loyalty; Chapter 2: The Loyalty Test: Why we expect companies and brands to commit to us first; Dropped Calls; No Community but the Investment Community…”

Tabla de Contenidos: “…A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns…”

Tabla de Contenidos: “…Introduction -- Definitions, the scope of the thesis and case studies of the socialist brands -- Justification for the call for protection of socialistic brands from unfair appropriation -- Unjustifiable appropriation -- The socialistic brands dilemma -- A brand new nostalgia? …”