Materias:

Tabla de Contenidos: “…-- 3.4.9: Strategy implementation -- 3.5: Business model -- 3.5.1: Business model canvas -- 3.5.2: Sustainable business model -- 3.5.3: Business model innovation -- 3.5.4: Lean start-up -- 3.6: Market strategy -- 3.6.1: Markets -- 3.6.2: Marketing tasks -- 3.6.3: STP marketing strategy -- 3.6.4: Customers' needs -- 3.6.5: The four Ps -- 3.6.6: The four Cs -- 3.6.7: Content marketing -- 3.6.8: Inbound marketing -- 3.6.9: Digital strategy -- 3.7: Brand strategy -- 3.7.1: Brand platform -- 3.7.2: Brand architecture -- 3.7.3: Brand positioning -- 3.7.4: Brand story -- 3.7.5: Brand identity -- 3.7.6: Brand assets -- 3.7.7: Brand name -- 3.7.8: Brand perspective -- 3.7.9: Brand refresh, redesign, rebranding -- 3.8: Communication strategy -- 3.8.1: Communication audit -- 3.8.2: Identifying the target group -- 3.8.3: Communication goals -- 3.8.4: Desired reputation -- 3.8.5: Communication platform -- 3.8.6: Communication elements -- 3.8.7: Communication development -- 3.8.8: Channels and media -- 3.8.9: Communication measurement -- 3.9: Design strategy -- 3.9.1: Design strategy compass -- 3.9.2: Design strategy development -- 3.9.3: Design strategy content -- 3.9.4: Design goal -- 3.9.5: Operational strategy -- 3.9.6: Design platform -- 3.9.7: Visual assets -- 3.9.8: Elements and surfaces -- 3.9.9: Design strategy vs.design brief -- Phase 4: Design -- Introduction -- 4.1: Design brief -- 4.2: Strategy&gt…”