“…We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. …”

“…Este libro detalla las herramientas y acciones prácticas que se pueden seguir, desde la preparación de una estrategia de 'personal branding' hasta su correcta ejecución paso a paso. …”

“…Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. …”

Acceso restringido con credenciales UPSA

Acceso restringido con credenciales UPSA

Lectura limitada a 1 usuario concurrente.

Lectura limitada a 1 usuario concurrente.

“…Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). …”

Tabla de Contenidos: “…Introduction -- International relations theory : a brief overview -- The commonwealth brand : membership and identities -- Two case studies : Mozambique & Rwanda -- Mapping commonwealth peripheries : a classification and analysis of commonwealth pre-accession states…”
Enlace del recurso

Materias: “…Brand name products…”
Enlace del recurso

Enlace del recurso

Materias: Enlace del recurso

Materias: “…Branding (Marketing)…”
Enlace al texto completo en Odilo

“…National governments around the world are turning to branding consultants, public relations advisers, and strategic communications experts to help them “brand” their jurisdiction. …”