Materias:

Materias:

Tabla de Contenidos: “…v. IX : De Maine de Biran a Sartre…”

“…Brand's Haide…”

Accés restringit als usuaris d'ESADE

Visualitzar TFG

Materias: “…Brand, Stewart…”

Tabla de Contenidos: “…Guerrilla branding, marketing & promotion -- Creating an irresistible brand identity -- Building an engaged community of friends & fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching & networking -- Key art & posters -- Teasers & trailers -- Behind-the-scenes photos, production stills, videos, interviews & special features -- IMDb: marketing & promotion -- Social media & video marketing platforms -- Dedicated film & filmmaker websites -- Electronic press kits (EPKs) & press books -- Media relations & public releases -- Event marketing: premiers, festivals, film markets & other events -- High-impact low-cost advertising & promotion -- Distribution…”

Tabla de Contenidos: “…CHAPTER 5 The Value of Branding in the Music BusinessHistory of Branding; Branding Basics; Brand Architecture; Branding in the Music Industry; Successfully Creating an Artist's Brand; Defining the Artist and Developing a Brand Identity; Defining the Artist's Audience; Promoting and Building the Brand; Maintaining the Brand; The Role of Corporate Partnerships in the Music Industry; Finding the Right Brand Partner; Cause Marketing with a Brand; The Future of Music Partnerships; Conclusion; CHAPTER 6 The Marketing Plan; Introduction; Who Gets the Plan?…”

Accés lliure

Tabla de Contenidos: “…Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. …”

Tabla de Contenidos: “…FROM BUSINESS CARDS TO BUSINESS RELATIONSHIPS: PERSONAL BRANDING AND PROFITABLE NETWORKING MADE EASY; Contents; Preface; Introduction; THE FIRST PILLAR OF PROFITABLE NETWORKING: PERSPECTIVE; Chapter 1: The Power of Building a Profitable Network; Chapter 2: What Does Having a Strong Network Mean to You?…”