“…Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. …”

“…YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination…”

Tabla de Contenidos: “…The Tangible and Intangible Costs Employees Pay -- Part III: Leading the Brand -- 11. The Customer Experience -- 12. The Front Line as the Bottom Line -- 13. …”

“…In his free time, Bryan races cars in straight lines and around turns and builds robots and devices…”

“…Create awe-inspiring, mind-blowing Flash ads, microsites, advergames and branded applications that engage consumers and demonstrate their worth to clients. …”

“…It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. …”

Tabla de Contenidos: “…McKee -- Marketing, personal branding, and positioning : cosplay: personal branding ... on steroids! …”

“…What consumers value, and how they spend their time and money, changes the role and meaning of brands. It is not only business savvy, but also socially urgent that brands start trading in the modern aspirational economy. …”

“…Creating standout brands through the purpose of story…”
Sumario

Sumario

“…We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. …”

“…Real you : building brands that resonate with students, faculty, staff, and donors…”

“…Today's global kids and their relationships with brands…”