“…Voyages en Angleterre, Irlande, Suisse et Algérie…”

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“…Affaire Pine Valley Developments LTD et autres c. Irlande…”

Materias:

Tabla de Contenidos: “…. 15 -- 1.1.2 Historical development of the understanding of disability in society 16 -- 1.1.3 Variants of the integration of people with disabilities into the labour. 18 -- 1.1.4 Success factors of the integration of people with disabilities into the labour 19 -- 1.2 Vocational Rehabilitation 22 -- 1.2.1 Purpose of vocational rehabilitation 22 -- 1.2.2 History of the development of vocational rehabilitation 23 -- 1.2.3 The realisation of Vocational Rehabilitation: A Cooperation between social security -- and enterprises . 25 -- 1.2.4 Success factors of vocational rehabilitation 28 -- 1.3 Employment of people with disability and vocational rehabilitation 30 -- 1.3.1 Delamination from diversity initiatives 30 -- 1.3.2 Delimitation from other concepts . 31 -- 1.3.3 The economic relevance of the employment of people with disabilities and -- vocational rehabilitation 32 -- 1.3.4 Political context and relevance of the employment of people with disabilities and -- vocational rehabilitation 33 -- 1.3.5 Current situation and problems in promoting the employment of people with -- disabilities and vocational rehabilitation 35 -- 1.4 Corporate Social Responsibility 38 -- 1.4.1 Delimitation from related concepts 39 -- 1.4.2 Company's ripple effect: a model for assessing the impact of socially responsible -- engagement on society and stakeholders . 40 -- 1.4.3 Benefits of CSR . 41 -- 1.4.4 CSR and Employer branding . 44 -- 1.4.5 Implementation of CRS in enterprises 47 -- 1.5 Employment of PWD and Vocational Rehabilitation as CSR strategy . 48 -- 1.5.1 The current state of research: Employment of PWD and Vocational Rehabilitation -- as CSR initiatives . 49 -- 1.5.2 Implementation and Success Factors: Employment of PWD and Vocational -- Rehabilitation as part of the CSR strategy . 51 -- 1.5.3 Benefits of a socially responsible engagement for companies . 54 -- 6 -- 1.6 The resource-based view on competitive advantages . 59 -- 1.6.1 VRIO Framework: assessment of competitive advantages 62 -- 1.6.2 Competitive advantages through better use of resources 63 -- 1.6.3 Integrated management models to assess competitive advantages 64 -- 1.7 Summary of the literature overview 67 -- 2 Aim of the scholarly work 71 -- 2.1 The main aim of the scholarly work 71 -- 2.2 Partial aims of the scholarly work . 71 -- 2.3 Deriving and defining the research questions . 72 -- 2.4 Presentation and substantiation of the research theses 73 -- 3 Methodology and research methods . 75 -- 3.1 Characteristics of the examined object 75 -- 3.2 Working methods: Case study research 76 -- 3.3 Method of data obtaining and sources used 79 -- 3.4 Used methods of evaluation and interpretation of results . 81 -- 3.5 Research design . 82 -- 3.6 Operationalisation of the case studies . 83 -- 3.6.1 Deriving the case study protocol and report 83 -- 3.6.2 Presentation of the interview guide 85 -- 3.6.3 Selection of companies for the case studies . 86 -- 4 Empirical data collection and analysis . 89 -- 4.1 Assessing the Literature . 89 -- 4.1.1 Identify the business implications of vocational rehabilitation 89 -- 4.1.2 Interim conclusion 92 -- 4.1.3 Preliminary explanatory model 94 -- 4.2 Conducting the descriptive-explorative case studies . 96 -- 4.2.1 Conducting the within-case analysis 96 -- 4.2.1.1 Case study report NW GmbH . 96 -- 4.2.1.2 Case study report AVT Verpatec GmbH 101 -- 4.2.1.3 Case study report RPM Informatik GmbH . 106 -- 4.2.1.4 Case study report Hämmerli Technik GmbH . 110 -- 4.2.1.5 Case study report Smartpedia GmbH 114 -- 4.2.1.6 Case study report Seminarhotel Lihn Gen. 117 -- 4.2.1.7 Case study report RH Ladenbaumanagement GmbH 124 -- 4.2.2 Conducting the cross-case analysis . 128 -- 7 -- 4.2.2.1 The systematisation of the Processes . 128 -- 4.2.2.2 The systematisation of the Structuring factors . 129 -- 4.2.2.3 The systematisation of the Modes of Development 131 -- 4.2.2.4 The systematisation of the Stakeholders . 132 -- 4.2.2.5 The systematisation of the Interaction issues . 135 -- 4.2.2.6 The systematisation of the Environment . 136 -- 4.2.2.7 The systematisation of the Challenges and motivation 138 -- 4.2.2.8 The systematisation of the Expenditure and returns 138 -- 4.2.2.9 The systematisation of Long-term success through CSR strategies . 140 -- 4.2.3 Interim conclusion 142 -- 4.3 Synthesis of literature and case studies . 146 -- 5 Results of the work and discussion . 155 -- 5.1 Overview of the results 155 -- 5.2 An explanatory model of the impact of vocational rehabilitation on -- business performance 158 -- 5.3 Answering the research questions . 161 -- 5.4 Examination of the research theses . 163 -- 5.5 Discussion of the results and classification in the field of research 163 -- 5.6 Discussion of the method used 166 -- 5.7 Limitations and need for further research . 168 -- 5.8 Benefits for the development of the theory and practice . 169 -- Conclusion 171 -- Bibliography 175 -- Appendices . 197 -- Interview guideline I -- Transcribed interviews II -- Qualitative content analysis: codes and their sub-codes . …”

Tabla de Contenidos: “…Cover -- About the Authors -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part I: Weathering a Sea Change -- Chapter 1 The New Normal-Even Change Is Changing -- Chapter 2 The Blue Focus Marketing[sup(®)] Social Employee Möbius Model[sup(TM)] -- Chapter 3 Brands Under Pressure -- Chapter 4 The Social Employee-Lines Blur Between Brands, Employees, and Customers -- Part II: How Great Companies Build Social Cultures -- Chapter 5 IBM-Making Connections One Employee at a Time -- Chapter 6 How Adobe Manages Social Media Using Guardrails -- Chapter 7 How Dell Learned to SMaC-U into Social Success -- Chapter 8 How Cisco Built a Powerful Employee Network -- Chapter 9 How the Southwest Way Creates Competitive Advantage -- Chapter 10 AT&T: B2B Social Networking at Its Best -- Chapter 11 How Acxiom and Domo Are Leading the Charge -- Part III: Recalculating Your Route -- Chapter 12 How Social Executives Drive Brand Value -- Chapter 13 Finding Education in the Social University -- Chapter 14 Building Communities of Shared Interest -- Chapter 15 How Content Marketing Empowers Social Employees -- Chapter 16 The Blue Focus Marketing 10 Commandments of Brand Soul -- Afterword -- Glossary -- B -- C -- D -- E -- G -- I -- K -- M -- O -- R -- S -- T -- V -- W -- Notes -- Acknowledgments -- Index…”

Materias:

Materias:

Tabla de Contenidos: “…Estrategia; Escencia del Branding; Valor de marca; Notoriedad de marca; Calidad percibida; Asociaciones de marca; Lealtad de marca; Identidad de marca; Imagen de marca; Posicionamiento de marca; Personalidad de marca; Mapa competitivo...; Ejemplo; Atributos de marca; II. …”

Tabla de Contenidos: “…; Five strategies for establishing credibility for sustainable branding and marketing; 8 Partnering for success; The general public; Children; Employees; Retailers; Addressing the New Rules: ENERGY STAR; Suppliers; Government; Environmental groups; 9 Two sustainability leaders that superbly address the new rules; Addressing the New Rules: Timberland; Addressing the New Rules: Starbucks; 10 Conclusion; For further information; Endnotes; About the author; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z…”

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