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2001por Ficacci, LuigiMaterias:
Publicado 2003Biblioteca de la Universidad de Navarra (Otras Fuentes: Biblioteca de la Universidad Pontificia de Salamanca)Libro -
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2003
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2008Publicado 2013Materias:Universidad Loyola - Universidad Loyola Granada (Otras Fuentes: Biblioteca de la Universidad Pontificia de Salamanca)Enlace del recurso
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2010Publicado 2015Materias: “…Branding (Marketing)…”
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2017Publicado 2015Tabla de Contenidos: “…Front Cover; Contents; Preface; Acknowledgments; Introduction; About the Author; Chapter 1: An Effective Business; Chapter 2: Visual Branding; Chapter 3: Being First; Chapter 4: Brand Focus; Chapter 5: Effective Brand Communication; Chapter 6: Brand Credentials; Chapter 7: The Cross-Functional Entrepreneur; Chapter 8: Competence and Character: The Core of Trust and Leadership; Chapter 9: Tools and Purpose; Chapter 10: Visual Strategy; Chapter 11: A Qualitative View of Strategy; Chapter 12: A Quantitative View of Strategy; Chapter 13: A Study of Function and Emotion…”
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