Tabla de Contenidos: “…The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits; Contents; Acknowledgments; Introduction: Why We Wrote This Book, and How It Can Help You; Chapter 1: Big Data, Big Benefits; Chapter 2: The Evolution of the Customer-Focused, Data-Driven Business; Chapter 3: The Evolution of the Buyer's Journey, or How the Internet Killed the Three-Martini Lunch; Chapter 4: The Marketing Stack-Why CMOs and CIOs Are Working Together; The Software in the Stack; Marketing Automation Software; Business Intelligence Databases; CRM Systems…”

Tabla de Contenidos: “…; Pulling It All Together and Getting Ready to Beat the Global Odds; Epilogue; Afterword; Selected Bibliography; Acknowledgments; About the Author; Index…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright and Credits -- Packt Upsell -- Contributors -- Table of Contents -- Preface -- Chapter 1: Enterprise Data Architecture Principles -- Data architecture principles -- Volume -- Velocity -- Variety -- Veracity -- The importance of metadata -- Data governance -- Fundamentals of data governance -- Data security -- Application security -- Input data -- Big data security -- RDBMS security -- BI security -- Physical security -- Data encryption -- Secure key management -- Data as a Service -- Evolution data architecture with Hadoop -- Hierarchical database architecture -- Network database architecture -- Relational database architecture -- Employees -- Devices -- Department -- Department and employee mapping table -- Hadoop data architecture -- Data layer -- Data management layer -- Job execution layer -- Summary -- Chapter 2: Hadoop Life Cycle Management -- Data wrangling -- Data acquisition -- Data structure analysis -- Information extraction -- Unwanted data removal -- Data transformation -- Data standardization -- Data masking -- Substitution -- Static -- Dynamic -- Encryption -- Hashing -- Hiding -- Erasing -- Truncation -- Variance -- Shuffling -- Data security -- What is Apache Ranger? …”

“…You're Kind of a Big Deal gives you the strategies, stories and techniques you need to power up your potential, break free from limiting beliefs and make your big audacious dreams a reality. …”

“…He is a regular contributor to VentureBeat, The Next Web, and Harvard Business Review. …”

Materias:

Tabla de Contenidos: “…-- The interests of the business versus the interests of the clients -- Answering my question -- Chapter Sixteen Index Funds That Promise to Beat the Market: The New Paradigm? -- Success breeds competition -- Passive ETF strategies designed to outpace stock market returns -- Active managers versus active strategies…”