Tabla de Contenidos: “…Looking at lovable links -- Book(mark) 'em, Danno -- Altering bookmarks -- Viewing open pages on other devices -- Letting history repeat itself -- Launching a mobile search mission -- Saving web pictures -- Reading clutter-free web pages -- Translate web pages -- Private Browsing -- Sign in with Apple -- Smart Safari Settings -- Chapter 12 The Email Must Get Through -- Prep Work: Setting Up Your Accounts -- Setting up your account -- Setting up an email account with the big guys -- Setting up an account with another provider -- Setting up corporate email -- See Me, Read Me, File Me, Delete Me: Working with Messages -- Reading messages -- Filtering mail -- Managing messages -- Threading messages -- Searching emails -- Darling, You Send Me (Email) -- Makin' messages -- Settings for sending email -- Setting your message and account settings -- Chapter 13 Tracking with Maps, Compass, Stocks, Weather, and Files -- Maps Are Where It's At -- Finding your current location with Maps -- Finding a person, place, or thing -- Views, zooms, and pans -- Timesaving map tools: Contacts, Recents, Guides, and Favorites -- Smart map tricks -- Contemplating the Compass -- Taking Stock with Stocks -- Adding and deleting stocks, funds, and indexes -- Details, details, details -- Charting a course -- Weather Watching -- Keeping Track of Documents with Files -- Part 5 The Undiscovered iPhone -- Chapter 14 Setting You Straight on Settings -- Sky-High Settings -- All about you -- Airplane mode -- Wi-Fi -- Bluetooth -- Cellular -- Emergency SOS -- Report, Sound, and Appearance Settings -- Notifications -- Control Center -- Focus/Do Not Disturb -- Privacy -- Sounds -- Happy Home button (iPhone 7, 8, and SE models) -- Brightening up your day -- Auto-lock -- Home Screen -- Wallpaper -- In General -- About About -- Software update -- Storage -- Background App Refresh -- Siri &amp…”

Tabla de Contenidos: “…Chapter 5: Tabula Rasa - Approaching an Application with TDD in Mind -- Where to begin -- Yak shaving -- Big design up front -- A clean slate -- One bite at a time -- Minimum Viable Product -- Different mindset -- YAGNI - you aren't gonna need it -- Test small -- Devil's advocate -- Test negative cases first -- When testing is painful -- A spike -- Assert first -- Stay organized -- Breaking down Speaker Meet -- Speakers -- Communities -- Conferences -- Technical requirements -- Summary -- Chapter 6: Approaching the Problem -- Defining the problem -- Digesting the problem -- Epics, features, and stories -- oh my! …”

Tabla de Contenidos: “…-- Connecting Your Whole Company to Community -- Chapter 11 Law 7: Offline Counts More Than You Think: An Online Community Is Strengthened with Offline EventsBy Erin Rhodes and Robin Merritt -- The Big Idea: Change Your "Why" for Events -- Start Small: Lunches and Dinners -- Crowdsource: Meetups -- Elevate: Intimate Executive Events -- Scale: Roadshows -- "The Big Daddy": Conferences -- Chapter 12 Law 8: Tie It All Together in One Customer Hub: Prevent a Disjointed Customer Experience by Integrating Engagement and ContentBy Alistair Field, Cristina Rotariu, and Sebastiaan Terpstra -- Silos and Misalignment -- Bringing It All Together -- Building a customer hub Tied to the Customer Journey -- Prospective Customers -- Onboarding -- Adoption and Maturity -- Improving Self-Service with a Customer Hub…”

Tabla de Contenidos: “…Cover -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Preface -- Acknowledgements -- About the Author -- Part I Foundations of Six Sigma and Lean -- 1 Quality and Operational Excellence -- 1.1 Introduction -- 1.2 Tools and Techniques -- 1.2.1 Tools and Techniques -- 1.3 What Is Quality? …”

Tabla de Contenidos: “…Validating, calibrating, and integrating your churn model -- Improving churn insights with generative AI -- Combating churn with customer retention strategies -- Personalizing customer interactions -- Enhancing customer support -- Implementing loyalty programs -- Conducting regular feedback and follow-up initiatives -- Using exit surveys and win-back campaigns -- Ramping Up Your Measurement Operations -- Letting AI drive data collection and monitoring -- Optimizing measurement operations with AI techniques -- Incorporating visualization and reporting solutions -- Checking Out Tools for Churn Modeling and Measurement Operations -- Part 4 Transforming Brand Content and Campaign Development -- Chapter 12 Using AI for Ideation and Planning -- Engaging AI to Ideate on Behalf of Human Beings -- Deciding whether AI Hallucinations Are a Feature or a Bug -- Bringing in unexpected ideas and concepts -- Branching out with non-traditional storytelling -- Facilitating testing and experimentation -- Staying the course with generative AI -- Following Practical Steps for Idea Generation with AI -- Starting with the right prompts -- Stepping through an AI-for- ideation exercise -- Deciding on AI Ideation Tools to Use -- Chapter 13 Perfecting Prompts for Conversational Interfaces -- Reviewing Use Cases for Conversational Interfaces -- Writing Strong Prompts to Guide AI Responses -- Setting the voice and tone -- Defining a role -- Identifying the AI's task -- Specifying the format -- Good and Bad Marketing Prompt Design Examples -- Refining and Iterating Strong Prompts -- Fighting AI Bias in Prompt Writing -- Using Prompt Design Apps -- Chapter 14 Developing Creative Assets -- Trying Out an AI-Generated Where's Waldo? …”

Tabla de Contenidos: “…9.6.3 Receiving, offering, and presenting digital credentials -- 9.6.4 Revoking and expiring digital credentials -- 9.6.5 Authenticating: Logging you in -- 9.6.6 Applying digital signatures -- 9.7 Backup and recovery -- 9.7.1 Automatic encrypted backup -- 9.7.2 Offline recovery -- 9.7.3 Social recovery -- 9.7.4 Multi-device recovery -- 9.8 Advanced features of wallets and agents -- 9.8.1 Multiple-device support and wallet synchronization -- 9.8.2 Offline operations -- 9.8.3 Verifying the verifier -- 9.8.4 Compliance and monitoring -- 9.8.5 Secure data storage (vault) support -- 9.8.6 Schemas and overlays -- 9.8.7 Emergencies -- 9.8.8 Insurance -- 9.9 Enterprise wallets -- 9.9.1 Delegation (rights, roles, permissions) -- 9.9.2 Scale -- 9.9.3 Specialized wallets and agents -- 9.9.4 Credential revocation -- 9.9.5 Special security considerations -- 9.10 Guardianship and delegation -- 9.10.1 Guardian wallets -- 9.10.2 Guardian delegates and guardian credentials -- 9.11 Certification and accreditation -- 9.12 The Wallet Wars: The evolving digital wallet/agent marketplace -- 9.12.1 Who -- 9.12.2 What -- 9.12.3 How -- Reference -- 10 Decentralized key management -- 10.1 Why any form of digital key management is hard -- 10.2 Standards and best practices for conventional key management -- 10.3 The starting point for key management architecture: Roots of trust -- 10.4 The special challenges of decentralized key management -- 10.5 The new tools that VCs, DIDs, and SSI bring to decentralized key management -- 10.5.1 Separating identity verification from public key verification -- 10.5.2 Using VCs for proof of identity -- 10.5.3 Automatic key rotation -- 10.5.4 Automatic encrypted backup with both offline and social recovery methods -- 10.5.5 Digital guardianship -- 10.6 Key management with ledger-based DID methods (algorithmic roots of trust)…”

Tabla de Contenidos: “…Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding the Fundamentals of Costs -- Chapter 1 So You Want to Know about Cost Accounting -- Comparing Accounting Methods -- Considering your shareholders -- Mulling over creditors -- Addressing concerns of regulators -- Using management accounting -- Fitting in cost accounting -- Using Cost Accounting to Your Advantage -- Starting with cost-benefit analysis -- Planning your work: Budgeting -- Controlling your costs -- Setting a price -- Improving going forward -- Chapter 2 Brushing Up on Cost Accounting Basics -- Understanding the Big Four Terms -- Comparing direct and indirect costs -- Mulling over fixed and variable costs -- Fitting the costs together -- Covering Costs in Different Industries -- Reviewing manufacturing costs -- Considering costs for retailers -- Adding up costs for e-commerce firms -- Finding costs most companies incur -- Why Are You Spending? …”

Tabla de Contenidos: “…-- Loans/Subsidies from the Chinese Government-China Development Bank -- Chapter 10: China: Place => Partnerships -- How They Sell: Selling Direct versus via Partners -- Selling Direct -- Selling with Partners -- Partnerships and Alliances: Coopetition -- Partnerships -- Local Presence -- Partnering with Customers -- Market Access Exchange -- Alliances -- Challenges -- Chapter 11: China: Promotion => Customer Relationships and Culture -- Customer Relationships -- Customer Reference Accounts Are Key -- High-Touch Customer Relationship Model -- Attaining High Customer Satisfaction -- Invest in Customers -- Influence at All Levels -- Relationships with Greater Intentions (Ulterior Motives) -- Partnerships to Aid in Market Penetration -- Communications -- Marketing and Conferences -- Associations and Standards Bodies -- Brands -- Chapter 12: China: Politics => The 5th P-The Geopolitical Dimension -- Politics: The Geopolitical Dimension -- Nationalistic Philosophy-Venturing Out with Team China -- A Partnership Approach -- Countries with Resources -- Ethics and Boundaries: Unfair Trade Practices -- Security Concerns -- Why Do You All Hate Me?! …”

Tabla de Contenidos: “…-- Optimizing Social Networking Pages -- Integrate Social Media into an Offline Conference or Event -- Build a Passionate Fan Base -- Social Networking and Crisis Communications -- Why Participating in Social Media Is Like Exercise -- 15: Blogging to Reach Your Buyers -- What Should You Blog About? …”

Tabla de Contenidos: “…-- Optimizing Social Networking Pages -- Integrate Social Media into an Offline Conference or Event -- Build a Passionate Fan Base -- Social Networking and Crisis Communications -- Why Participating in Social Media Is Like Exercise -- 13 Blogging to Reach Your Buyers -- Understanding Blogs in the World of the Web…”