Tabla de Contenidos: “…; ""PLANNING""; ""Setting Strategy""; ""Conducting Research""; ""Fundamentals of Planning""; ""CREATING""; ""Essential Criteria""; ""Creativity and Knowledge""; ""IMPLEMENTING""; ""Logo Launch""; ""Consistent Flexibility""; ""Practical Considerations""; ""CASE STUDIES""; ""LOGO GALLERY""; ""Consumer""; ""Corporate""; ""Creative""; ""Food and Beverage""; ""Media and Entertainment""; ""Nonprofit""; ""Retail""; ""CONTRIBUTORS""; ""ABOUT CAPSULE""…”