“…This select group of mavericks and iconoclasts-which includes The Body Shop's Anita Roddick, Patagonia's Yvon Chouinard, Vanguard's John Bogle, and Busboys and Poets' Andy Shallal-give us, Nader writes, ""a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world."""…”