The hidden power of advertising how low involvement processing influences the way we choose brands

by Heath, Robert, 1947-
Published 2003

Is your advertising working? a guide to evaluating campaign effectiveness

by West, Colin
Published 2003

Brands & advertising how advertising effectiveness influences brand equity

by Franzen, Giep
Published 1999

Getting it right the first time can we eliminate ineffective adverstising before it is run?

by Jones, John Philip
Published 1996

Tracing advertising and monitoring brands

by West, Colin
Published 2000

Goodthinking a guide to qualitative research

by Gordon, Wendy
Published 1999

Why your direct marketing doesn't work_ and what you can do about it

by Rayfield, Tom
Published 1999

When to advertise

by Broaddent, Simon
Published 1999

Tantrums and talent how to get the best from crative people

by Fletcher, Winston
Published 1999