Tabla de Contenidos: “…Contents; About the Author; Introduction; Chapter 1: Trust; The Ultimate Goal and How It Intersects with Trust; Intent; Capability; Dedication; Results; It All Matters; The Value of a Personal Relationship; Example; Summary; Chapter 2: Identify the Silent Sales Killers; "We Have a Guy for That"; Example; Habitual Purchasing; Example; Not in the Market; Example; More on the Status Quo; Understand the Opportunity Trap; How Buyers View You; These Leads Suck; Example; Example; Summary; Chapter 3: The Buyer Process; The Buying Cycle; Status Quo; Needs Analysis; Evaluation; Purchase; Implement…”

Tabla de Contenidos: “…Intro -- seamless -- Contents -- About the author -- Acknowledgements -- Prologue -- Failing to succeed - a futurist's confessions -- Introduction -- The modern metaphor of seamless -- The mythical origins of seamlessness -- Embracing the frictive hero's journey -- Butterflies, bow ties and infinity -- 1: Status quo -- The love letter to my superhero -- Text and textiles -- ideas and fabrics -- Physiological -- Safety -- Love/belonging -- Esteem -- Self-actualisation -- Reinvention and transformationis friction -- Mental fetters and identity imprisonment in Languedoc-Roussillon -- Breaking with tradition -- Spilling wine on a textiles brand -- 2: Call to adventure -- The love letter continues - a call to adventure -- The fabric of adventure -- Storytelling as content marketing -- Tradition killed the radio star -- Language loss and the loss of wisdom -- When do people change? …”

“…What if a religious tradition orders the expulsion or killing of those who leave the faith community and adopt another worldview? …”