Integrating customer requirements into product designs

por Bailetti, Antonio J.
Publicado 1995

Forms of market orientation in UK companies

por Greenley, Gordon E.
Publicado 1995

Measuring market orientation a multifactor, multi-item approach

por Deng, Shengliang
Publicado 1994

Building a customer-orientated organization

por Cornish, Frank
Publicado 1988

International marketing indicators

por Barnes, W. N.
Publicado 1980

Developing market responsiveness throughout your company

por Masiello, Thomas
Publicado 1988

A marketing mix for the 21st century

por Harvey, Michael G.
Publicado 1996

Becoming market oriented

por Lichtenthal, J. David
Publicado 1992

Bank marketing myth or reality?

por Baker, Michael John, 1935-
Publicado 1993

Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm

por Webster, Cynthia
Publicado 1993

Guidelines for developing international marketing strategies

por Wind, Yoram
Publicado 1973

Made in the USA does it still matter?

por Brinker, Kaye
Publicado 1992

An experiment on the salience of country-of-origin in the era of global brands

por Tse, David K.
Publicado 1993

Facets of country of origin image an empirical assessment

por Parameswaran, Ravi
Publicado 1994

An ex voto of the previously unrecognized viceroy Setmose

por Bohleke, Briant
Publicado 1985

Forecasting sales of new contingent products an application to the compact disc market

por Bayus, Barry L.
Publicado 1987

Another look at consumer dissatisfaction as a measure of market performance

por Wikström, Solveig
Publicado 1983

Satisfaction with the informational value of magazine and television advertising

por Soley, Lawrence C.
Publicado 1983

How the Japanese came to dominate the machine tool business

por Rendeiro, Joao O.
Publicado 1985

Théorie du comportement de l'acheteur

por Howard, John A. 1915-
Publicado 1976