Materias: “…YouTube (Recurso electrónico)…”
Enlace del recurso

“…Tomando como estudio de caso dos youtubers trans, Elsa Ruiz Cómica y Alejandro P. E., pretendemos entender cómo se configuran sus contrapúblicos, así como sus estrategias de apropiación tecnológica y activismo. …”
Enlace del recurso

Materias: “…YouTube (Recurs electrònic)…”

Materias: “…YouTube (Recurs electrònic)…”

Tabla de Contenidos: “…Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. …”

Materias: “…Youtube (Electronic Resource)…”

Materias: “…YouTube (Firm)…”

Tabla de Contenidos: “…YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight…”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- A New Version of American Life -- Part 1 The Power of Youtube -- Chapter 1 YouTube Marketing Power -- A New Marketing Option -- A Challenge for Businesses -- Our Journey on YouTube -- Our Goals on YouTube -- Finding Your Way to Business Benefits -- Chapter 2 24 Business Benefits of YouTube Marketing -- Traffic to Your Website from YouTube -- Social Discovery on YouTube -- Selling Goods and Services -- Brand Building -- Conclusions -- Chapter 3 Why Companies Fail at YouTube Marketing -- The Corporate Challenges -- I'm That Guy -- Why Entrepreneurs Have It Easier -- Your First Step Toward a Marketing Plan -- There Are Only Three Possible Uses for YouTube -- The Most Common Mistake -- The Second Most Common Mistake -- Conclusions -- Part 2 Getting Started Successfully -- Chapter 4 There Are Only Two Reasons People Will Watch Your Video -- The Two Reasons People Will Watch Your Video -- Always Capitalize on the Two Reasons -- Good Ways to Capitalize on the Two Reasons -- Effective Video Styles That Resonate with the Two Reasons -- Chapter 5 Defining Your Style -- Our Challenges at Liberty Jane Clothing -- The On-Screen Persona -- Common On-Screen Personas -- Close Up with Rhett & Link -- Chapter 6 Seven Ways to Get Your Videos Done -- The System is the Solution -- 1. …”

“…More than 3 hours of video to help marketers learn how to utilize YouTube as part of their marketing plans. YouTube Marketing includes 20 online video lessons that lead marketers through the steps necessary to adopt a successful YouTube marketing plan. …”

Tabla de Contenidos: “…YouTube and Video Marketing; Acknowledgments; About the Author; Foreword; Introduction; YouTube Has Grown Dramatically; Who Should Read This Book; What Is Covered in This Book; How to Contact the Author; Chapter 1: A Short History of YouTube; Life before YouTube; 2005-2006: Early Days; 2007-2008: Middle Years; 2009-2010: Coming of Age; Chapter 2: Map Out Your Video Marketing Strategy; Four P's vs. …”

Materias: “…YouTube (Firma)…”
Accés restringit als usuaris d'ESADE

Accés off campus usuaris Blanquerna
Accés restringit als usuaris de la URL (Blanquerna)

Materias: “…YouTube (Recurs electrònic)…”

Tabla de Contenidos: “…Cover -- Shifting from YouTube to Ustream and Beyond -- Tas Tip -- Two Options for Viewing Video -- Case Study -- Case Study -- To Do…”

Visualitzar TFM

Accés restringit als usuaris de la URL (Blanquerna)
Accés off campus usuaris Blanquerna