Tabla de Contenidos: “…Blog post titles -- Blog content -- Excerpts -- A featured image -- Author -- Comments -- Categories and tags -- Blog archive pages -- Strategies for creating a helpful and amazing blog -- The purpose of your blog -- The tone of your blog -- The subject of your blog articles -- A posting schedule -- A content calendar -- How to get visitors to your blog -- Content to include on your blog articles -- Building Your Homepage Last -- Row 1: A strong message -- Links to other pages and content -- Videos -- Social proof -- Awards and accolades -- Specific numbers and data -- Galleries and portfolios -- Features and benefits -- Lead magnets -- News articles and blog posts -- Upcoming events -- Chapter 8 Preparing Your Site's Content -- Generating and Preparing Excellent Copy -- Create an outline and brainstorm topics -- Outline your copy -- Generate your copy -- Use AI to write content -- Steer clear of duplicate content -- Creating and Sourcing Your Images -- Stock photography vs your own photos -- Find an illustrator -- Choose a photographer -- Take great photos -- Find good stock photography -- Understanding Image Formats and Naming Conventions -- JPG images -- PNG images -- GIF images -- WebP images -- SVG images -- HEIC images -- Name your images -- Optimize your images -- Proper resolution -- Color mode -- Dimensions -- Compress your images -- Use alt tags -- Producing Video for Your Website -- Where to purchase videos -- Where to host videos -- Choose a video hosting service -- Vimeo -- YouTube -- Wistia -- Part 4 Designing and Laying Out Your Website -- Chapter 9 Deconstructing the Anatomy of Web Pages -- Determining Your Website Theme -- Choose a good theme -- Features and functionality -- The visual design of your website -- How customizable the theme is -- How performant the theme is -- Is the theme supported by the developer?…”

Tabla de Contenidos: “…-- Traditional vs Self-Publishing -- Pricing Your Book -- The Cost of Self-Publishing a Book -- Building the Book Launchers' Brand -- On Managing Her YouTube Channel -- Chapter Twenty Two: When Should You Use a Ghost Writer? …”

Tabla de Contenidos: “…Focus on the Associate-level certifications -- Get experience wherever you can -- The best way to get certified -- Getting started in AWS -- Online courses -- A Cloud Guru -- Udemy courses -- YouTube videos -- Books -- Practice exam websites -- AWS practice question sets -- Whizlabs -- BrainCert -- Tutorials Dojo -- Certification preparation approach -- Some frequently asked questions about the AWS certifications -- How long will it take to get certified? …”

Tabla de Contenidos: “…Generating Traffic and Capturing an Audience -- Search engine optimization -- Link benefits -- Organic growth -- Establishing Yourself as an Expert -- Gaining Online Exposure -- Networking with Other People in Your Niche -- Branching Out Beyond Your Blog -- Chapter 3 Choosing Your Niche -- Determining Your Niche Blogging Goals -- Building your expertise -- Sharing your passion -- Offering your opinion and sharing your knowledge -- Networking and building relationships -- Making money -- Identifying Niches That Might Work for You -- Determining the Audience Potential for a Niche Blog -- Researching existing niche blogs -- Google Alerts -- Social media searches -- Performing keyword searches -- Google search -- Google Trends -- Chapter 4 Writing for Your Niche -- Creating Content -- Writing different types of posts -- Choosing your voice and style -- Linking -- Finding inspiration for new content -- Branding Your Blog -- Networking and Commenting -- Creating Off-Blog Content for Your Niche Blog -- Email campaigns -- Newsletter subscriptions -- E-books and printables -- Social networking and content sharing -- YouTube videos -- Facebook and LinkedIn groups and pages -- SlideShare presentations -- Flickr -- Self-published books -- Book 3 Corporate and Non-Profit Blogging -- Chapter 1 Starting a Business Blog -- Revealing Why Organizations Blog -- Finding Companies That Do It Right -- Southwest Airlines -- Dell -- John Deere -- Disney Parks -- Compassion International -- Benefiting from a Corporate or Non-Profit Organization Blog -- Building an online presence -- Marketing and publicity -- Brand building -- Customer relations versus customer service -- Employee retention -- Employee referrals and new hiring -- Knowledge, experience, and expertise -- Search engine optimization -- Chapter 2 Developing a Blog Plan -- Researching the Competition…”

Tabla de Contenidos: “…-- Internet access -- It's A World Wide Web We Weave: -- Finding another web browser -- Locating the web browser commands -- Going undercover on the web -- Browsing tips -- Printing web pages -- Searching-the-web tips -- Get Stuff From A Web Page: -- Saving an image from a web page -- Copying text from a web page -- Sharing a web page -- Email Messages: -- Understanding email acronyms -- Finding an email program -- Hello, Other Gizmo: -- AutoPlay: -- Dealing with another device -- Manually summoning AutoPlay -- Setting AutoPlay options -- Connect Something To Your PC: -- Importing images -- Getting video into you PC -- Ripping music from a CD -- Images Digital: -- Image Resolution: -- Understanding resolution -- Setting resolution -- Digital camera tips -- Scanner: -- Introducing the scanner -- Scanning an image -- Picture Files: -- Storing pictures in Windows -- Viewing pictures in Windows -- Printing your digital photos -- Changing picture file formats -- Electronic Entertainment: -- PC Movies: -- Storing video in Windows -- Viewing a video -- Uploading a video to YouTube -- Sharing your videos -- Your PC Is A TV: -- Getting a TV tuner -- Watching Internet TV -- Your TV is a PC -- Your PC Is Your Stereo: -- Enjoying music from the stream -- Running Windows media player --…”

“…Dazu thematisiert das Buch bei vielen Modellen Ansatzpunkte zu ihrer Optimierung.Der Autor stellt YouTube-Videos zu einigen der Modelle online, bisher z.B.• Rotationstransformator: https://youtu.be/wrXIokBRNiA • Magnetrührer: https://youtu.be/yQeL0DnLxrI • R2D2: https://youtu.be/yDWxPuqcN68…”

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Tabla de Contenidos: “…12.1 ANUNCIOS CON SÚPER FILTROS -- 12.2 PALABRAS CLAVE DE ALTA CONVERSIÓN -- 12.3 FLYERS 3.0 -- 12.4 REMARKETING ESPÍA -- 12.5 CAMPO DE MINAS -- 12.6 SEO INTELIGENTE -- 12.7 DAVID Y GOLIAT -- 12.8 PEEL &amp -- STICK -- 12.9 INCLUYE A TU COMPETENCIA EN TU LANDING -- 12.10 AUTOMATIZACIONES EN ADWORDS -- 13 ANUNCIOS DE VÍDEO EN YOUTUBE -- 13.1 TIPOS DE ANUNCIO DE VÍDEO -- 13.1.1 TrueView In-Stream -- 13.1.2 TrueView In-Display -- 13.2 VAMOS A CREAR UNA CAMPAÑA TRUEVIEW -- 13.2.1 Anuncio de vídeo In-Display -- 13.2.2 Anuncio de vídeo In-Stream -- ANEXO I -- ÍNDICE ALFABÉTICO…”

Tabla de Contenidos: “…2.3 Electronic Mail in the Internet -- 2.3.1 SMTP -- 2.3.2 Mail Message Formats -- 2.3.3 Mail Access Protocols -- 2.4 DNS-The Internet's Directory Service -- 2.4.1 Services Provided by DNS -- 2.4.2 Overview of How DNS Works -- 2.4.3 DNS Records and Messages -- 2.5 Peer-to-Peer File Distribution -- 2.6 Video Streaming and Content Distribution Networks -- 2.6.1 Internet Video -- 2.6.2 HTTP Streaming and DASH -- 2.6.3 Content Distribution Networks -- 2.6.4 Case Studies: Netflix and YouTube -- 2.7 Socket Programming: Creating Network Applications -- 2.7.1 Socket Programming with UDP -- 2.7.2 Socket Programming with TCP -- 2.8 Summary -- Homework Problems and Questions -- Socket Programming Assignments -- Wireshark Labs: HTTP -- Wireshark Lab: DNS -- Interview: Tim Berners-Lee -- Chapter 3: Transport Layer -- 3.1 Introduction and Transport-Layer Services -- 3.1.1 Relationship Between Transport and Network Layers -- 3.1.2 Overview of the Transport Layer in the Internet -- 3.2 Multiplexing and Demultiplexing -- 3.3 Connectionless Transport: UDP -- 3.3.1 UDP Segment Structure -- 3.3.2 UDP Checksum -- 3.4 Principles of Reliable Data Transfer -- 3.4.1 Building a Reliable Data Transfer Protocol -- 3.4.2 Pipelined Reliable Data Transfer Protocols -- 3.4.3 Go-Back-N (GBN) -- 3.4.4 Selective Repeat (SR) -- 3.5 Connection-Oriented Transport: TCP -- 3.5.1 The TCP Connection -- 3.5.2 TCP Segment Structure -- 3.5.3 Round-Trip Time Estimation and Timeout -- 3.5.4 Reliable Data Transfer -- 3.5.5 Flow Control -- 3.5.6 TCP Connection Management -- 3.6 Principles of Congestion Control -- 3.6.1 The Causes and the Costs of Congestion -- 3.6.2 Approaches to Congestion Control -- 3.7 TCP Congestion Control -- 3.7.1 Classic TCP Congestion Control -- 3.7.2 Network-Assisted Explicit Congestion Notification and Delayed-based Congestion Control -- 3.7.3 Fairness…”

Tabla de Contenidos: “…2.8.1 Machine Learning Projects -- 2.8.2 Spam Detection Using Machine Learning -- 2.8.3 Spam Detection for YouTube Comments Using Naïve Bayes Classifier -- 2.8.4 Fake News Detection -- 2.8.5 House Price Prediction -- 2.8.6 Gold Price Prediction -- Bibliography -- Chapter 3 Multilayer Perceptron (in Neural Networks) -- 3.1 Multilayer Perceptron for Digit Classification -- 3.1.1 Implementation of MLP using TensorFlow for Classifying Image Data -- 3.2 Training Multilayer Perceptron -- 3.3 Backpropagation -- References -- Chapter 4 Kernel Machines -- 4.1 Different Kernels and Their Applications -- 4.2 Some Other Kernel Functions -- 4.2.1 Gaussian Radial Basis Function (RBF) -- 4.2.2 Laplace RBF Kernel -- 4.2.3 Hyperbolic Tangent Kernel -- 4.2.4 Bessel Function of the First-Kind Kernel -- 4.2.5 ANOVA Radial Basis Kernel -- 4.2.6 Linear Splines Kernel in One Dimension -- 4.2.7 Exponential Kernel -- 4.2.8 Kernels in Support Vector Machine -- References -- Chapter 5 Linear and Rule-Based Models -- 5.1 Least Squares Methods -- 5.2 The Perceptron -- 5.2.1 Bias -- 5.2.2 Perceptron Weighted Sum -- 5.2.3 Activation Function -- 5.2.3.1 Types of Activation Functions -- 5.2.4 Perceptron Training -- 5.2.5 Online Learning -- 5.2.6 Perceptron Training Error -- 5.3 Support Vector Machines -- 5.4 Linearity with Kernel Methods -- References -- Chapter 6 Distance-Based Models -- 6.1 Introduction -- 6.1.1 Distance-Based Clustering -- 6.2 K-Means Algorithm -- 6.2.1 K-Means Algorithm Working Process -- 6.3 Elbow Method -- 6.4 K-Median -- 6.4.1 Algorithm -- 6.5 K-Medoids, PAM (Partitioning Around Medoids) -- 6.5.1 Advantages -- 6.5.2 Drawbacks -- 6.5.3 Algorithm -- 6.6 CLARA (Clustering Large Applications) -- 6.6.1 Advantages -- 6.6.2 Disadvantages -- 6.7 CLARANS (Clustering Large Applications Based on Randomized Search) -- 6.7.1 Advantages -- 6.7.2 Disadvantages…”

Tabla de Contenidos: “…Intro -- Instagram-Marketing für Unternehmen -- Impressum -- Über die Autorin -- Kapitel 1: Instagram in der Aufmerksamkeitsökonomie -- 1.1 Relevanz aus Unternehmenssicht -- 1.1.1 App-Architektur und Nutzerführung -- 1.1.2 Nah an den kommunikativen und technologischen Trends -- 1.1.3 Reichweite, Wachstum und Nutzerstruktur -- 1.1.4 Nutzungsintensität -- 1.1.5 Überdurchschnittliches Engagement der Nutzer -- 1.1.6 Marken- und Kaufaffinität der Nutzer -- 1.1.7 Kreativität der Community -- 1.1.8 Werbemöglichkeiten -- 1.1.9 Unternehmensadaption -- 1.2 Relevanz aus Nutzersicht -- 1.2.1 Instagram als Teil der Online-Identität -- 1.2.2 Instagram und die Sehnsucht nach Authentizität -- 1.2.3 Instagram als Ort für Gemeinschaft -- 1.2.4 Instagram - das General-Interest-Magazin für die Hosentasche -- 1.2.5 Instagram als Ort des Lernens -- 1.2.6 Instagram als Einnahmequelle -- 1.3 Abgrenzung zu anderen Social-Media-Plattformen -- 1.3.1 TikTok‌ -- 1.3.2 BeReal‌ -- 1.3.3 Facebook‌ -- 1.3.4 WhatsApp -- 1.3.5 Snapchat -- 1.3.6 Pinterest -- 1.3.7 YouTube -- 1.3.8 LinkedIn -- Kapitel 2: Grundlagen - Wichtigste Funktionalitäten und Kanäle der App -- 2.1 Instagram-Profil -- 2.2 Instagram-Business-Profil -- 2.2.1 Einrichten Ihres Business-Profils -- 2.2.2 Verifizierte Profile -- 2.2.3 Verwaltung mehrerer Accounts -- 2.2.4 Wahl Ihres »Benutzernamens« und »Namens« -- 2.2.5 Ihr Profilfoto -- 2.2.6 Ihre Biografie -- 2.2.7 Hashtags und Markierungen in der Biografie -- 2.2.8 Ihre URL in der Biografie -- 2.2.9 Optische Gestaltung Ihrer Biografie -- 2.2.10 Fixierte Posts‌ -- 2.3 Creator-Profil -- 2.4 Instagram-Webprofil -- 2.4.1 Upload von Fotos und Videos über den Desktop -- 2.4.2 Verwaltung von Drittanbieter-Apps -- 2.5 Verknüpfung Ihres Profils mit anderen Social-Media-Profilen -- 2.6 Verknüpfung mit Ihrer Website -- 2.6.1 Einbetten von Instagram-Beiträgen…”

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“…¿Cómo puede tu empresa sacarle partido a Facebook, a Twitter o a Youtube? ¿Por dónde empezar? ¿Cómo medir los resultados?…”
Acceso restringido con credenciales UPSA