Tabla de Contenidos: “…Using gestures -- Pinch to zoom -- Waving -- Part 2 The Grand Tour -- Chapter 6 Unlocking the Secrets of the Screens -- The Lock Screen versus the Home Screen(s) -- What you can do on the lock screen -- Accessing the lock screen -- Configuring the lock screen -- What you can do on the home screen(s) -- Securing Access to the Phone with the Lock Screen -- Changing your password -- Setting up facial recognition -- Chapter 7 G-Whiz: The Google Experience -- Keeping Tabs on Your Life -- Calendar -- Clock/Alarm -- Emailing and Sending Messages -- Gmail -- Email categories -- Deleting and archiving email -- Searching for email -- Recovering email -- Messages -- Sending texts -- Deleting texts -- Blocking senders -- Capturing Special Moments -- Camera -- Photos -- Albums -- Timeline -- Library -- Figuring Out the Functional Side of Google -- Maps -- Chrome -- Drive -- GPay -- Chapter 8 Investigating Apps for Everything -- Exploring the Preinstalled Apps -- The apps on every new Android phone -- Phone -- Files -- Keep Notes -- Play Movies and Play Music -- Settings -- YouTube -- Carrier-installed apps and why you can't remove them -- Installing New Apps -- Finding the perfect app for what you need -- Recommended for you -- Suggested for you -- Searching for apps -- Interpreting Google Play listings -- Choosing an install location -- Viewing App Information -- Moving and Organizing Apps -- Moving apps to your home screen(s) -- Creating app folders -- Adding more home screens -- Sideloading Apps -- The dangers of sideloading -- How to find legitimate apps outside of the Play Store -- Chapter 9 Finding Widgets for Your Gadget -- What Is a Widget? …”

Tabla de Contenidos: “…A Digital Fundraising Mix -- Search Engine Optmization (Seo) -- Natural or Organic Search -- Pay Per Click -- Ad Rank -- Quality Scores -- Cost Per Action Bidding -- Google Ad Grants -- Digital Public Relations -- Cornerstones of a Digital PR Strategy -- Display Advertising -- Designing an Effective Ad -- Behavioral Targeting -- Paying for Display Advertising -- Google Analytics -- Opt-In Email -- Making Email Work -- Viral Marketing -- Website Design and Optimization -- Giving Page Design -- Mobile -- Benefits of Mobile -- Mobile Apps -- Conclusion -- Discussion Questions -- References -- Chapter 12 Social Media -- Objectives -- Introduction -- The Major Players -- Facebook -- Twitter (Now X) -- LinkedIn -- YouTube -- Instagram -- TikTok -- Pinterest -- Other Social Networks -- Snapchat -- Reddit -- Tumblr -- Periscope -- Flickr -- Developing a Strategy -- People -- Objectives -- Strategy -- Technology -- Formulating a Content Strategy -- Integrating Your Approach -- Website -- Events -- Email -- Direct Mail -- Other Ideas -- Leveraging Fans, Followers, and Influencers -- Algorithms and Getting Your Content Seen -- Measuring the Effectiveness of Your Social Media Efforts -- Safeguarding Contacts -- Summary -- Discussion Questions -- References -- Chapter 13 Donor Retention and Development -- Objectives -- Introduction -- What Do We Mean By Loyalty and Retention? …”

Tabla de Contenidos: “…Understanding the five-zone temperature logger system architecture -- Hardware system architecture -- Software system architecture -- Creating and configuring the five-zone temperature sensors and the ESP32 module-based temperature hub -- Changing the Mi Bluetooth thermometer firmware -- Uploading the ESP32 Tasmota firmware variant to the temperature hub -- Connecting the sensors data to a database using Node-RED -- Double measurement sensor data capturing and formatting -- Temperature hub data capturing and formatting -- Configuring the data to be stored in the InfluxDB database -- Storing data in a database using InfluxDB -- Presenting the InfluxDB data using Grafana -- Using the five-zone temperature sensor in Home Assistant -- Summary -- Chapter 11: The Road Ahead in Home Automation Technologies -- Technical requirements -- New technologies and trends in home automation -- Using current and new technologies to interact with your home -- Using different smart devices in your home -- Using a single home automation communication protocol -- Using energy-efficient systems -- Including security in home automation -- Home Automation and Home Assistant FAQs -- Home automation FAQ -- Home Assistant FAQ -- How to get ideas for projects to automate your home -- Additional resources -- Websites -- YouTube channels -- Online forums and communities -- Podcasts -- Books -- Summary -- Index -- Other Books You May Enjoy…”

Acceso abierto

Tabla de Contenidos: “…APROPIACIÓN DEL AUDIOVISUAL: YOUTUBE -- 6.2. EL ACCESO A LA INFORMACIÓN DE ACTUALIDAD -- 6.3. …”

Tabla de Contenidos: “…CAPÍTULO 1.BARRERAS A LA PARTICIPACIÓN DEL ALUMNADO EN LAS / ACTIVIDADES ESCOLARES, JOSÉ FERNÁNDEZ CERERO, MARTA MONTENEGRO RUEDA, JUAN JOSÉ, VICTORIA MALDONADO, INMACULADA ÁVALOS RUIZ -- CAPÍTULO 2.LA INCLUSIÓN DE LAS REDES SOCIALES EN LAS AULAS / JUAN JOSÉ VICTORIA MALDONADO, INMACULADA ÁVALOS RUIZ, MARTA MONTENEGRO RUEDA Y JOSÉ FERNÁNDEZ CEREZO -- CAPÍTULO 3.NUEVAS ANSIEDADES DERIVADAS DE LAS REDES SOCIALES : EL TÉRMINO FOMO ENTRE LOS ESTUDIANTES / CARMEN RODRÍGUEZ JIMÉNEZ, NATALIA CAMPOS SOTO, SANTIAGO POZO SÁNCHEZ Y JOSÉ ANTONIO MARTÍNEZ DOMINGO -- CAPÍTULO 4.EL MODELO FLIPPED CLASSROOM Y EL RECURSO EDUCATIVO YOUTUBE / MARÍA NATALIA CAMPOS-SOTO, JOSÉ ANTONIO MARTÍNEZDOMINGO, MAGDALENA RAMOS-NAVAS-PAREJO Y CARMEN ROCÍO FERNÁNDEZ-FERNÁNDEZ -- CAPÍTULO 5.EL PATRIMONIO CULTURAL EN LA ERA DIGITAL: EL CASO DE LOS VIDEOJUEGOS / MARÍA ENCARNACIÓN CAMBIL HERNÁNDEZ, MARÍA PILAR CÁCERES RECHE Y DANIEL CAMUÑAS GARCÍA -- CAPÍTULO 6.E-LIDERAZGO Y ENSEÑANZA A DISTANCIA EN EDUCACIÓN SUPERIOR : PRINCIPALES CLAVES / JOSÉ MANUEL PALOMINO FERNÁNDEZ, Ma PILAR CÁCERES RECHE Y MAGDALENA RAMOS NAVAS-PAREJO -- CAPÍTULO 7.PROMOTION OF ICT FOR DIGITAL EDUCATION. …”

Tabla de Contenidos: “…Real-life applications for labeling audio data -- Audio data fundamentals -- Hands-on with analyzing audio data -- Example code for loading and analyzing sample audio file -- Best practices for audio format conversion -- Example code for audio data cleaning -- Extracting properties from audio data -- Tempo -- Chroma features -- Mel-frequency cepstral coefficients (MFCCs) -- Zero-crossing rate -- Spectral contrast -- Considerations for extracting properties -- Visualizing audio data with matplotlib and Librosa -- Waveform visualization -- Loudness visualization -- Spectrogram visualization -- Mel spectrogram visualization -- Considerations for visualizations -- Ethical implications of audio data -- Recent advances in audio data analysis -- Troubleshooting common issues during data analysis -- Troubleshooting common installation issues for audio libraries -- Summary -- Chapter 11: Labeling Audio Data -- Technical requirements -- Downloading FFmpeg -- Azure Machine Learning -- Real-time voice classification with Random Forest -- Transcribing audio using the OpenAI Whisper model -- Step 1 - importing the Whisper model -- Step 2 - loading the base Whisper model -- Step 3 - setting up FFmpeg -- Step 4 - transcribing the YouTube audio using the Whisper model -- Classifying a transcription using Hugging Face transformers -- Hands-on - labeling audio data using a CNN -- Exploring audio data augmentation -- Introducing Azure Cognitive Services - the speech service -- Creating an Azure Speech service -- Speech to text -- Speech translation -- Summary -- Chapter 12: Hands-On Exploring Data Labeling Tools -- Technical requirements -- Azure Machine Learning data labeling -- Label Studio -- pyOpenAnnotate -- Data labeling using Azure Machine Learning -- Benefits of data labeling with Azure Machine Learning -- Data labeling steps using Azure Machine Learning…”

Tabla de Contenidos: “…Traffic Analysis and Telemetry -- Google Search Console -- Server-Side Log Analysis -- JavaScript Trackers -- Tag Managers -- Search Engine Tools and Features -- Autocomplete -- Google Ads Keyword Planner -- Google Trends -- Google News -- Related -- Search Operators -- SEO Platforms -- Semrush -- Ahrefs -- Searchmetrics -- Moz Pro -- Rank Ranger -- Other Platforms -- Automation -- YouTube Optimization -- Conclusion -- 5. SEO Planning -- Strategy Before Tactics -- The Business of SEO -- Ethical and Moral Considerations -- The Escape Clause -- Deciding on Accepting Work -- Typical Scenarios -- Startups (Unlaunched) -- Startups (Launched) -- Established Small Businesses -- Large Corporations -- Initial Triage -- Document Previous SEO Work -- Look for Black Hat SEO Efforts -- Watch for Site Changes That Can Affect SEO -- Identify Technical Problems -- Know Your Client -- Take Inventory of the Client's Relevant Assets -- Perform a Competitive Analysis -- Information Architecture -- SEO Content Strategy -- The Long Tail of Search -- Examples of Sites That Create Long-Tail Content -- Why Content Breadth and Depth Matter -- Can Generative AI Solutions Help Create Content? …”

Tabla de Contenidos: “…The properties of sound -- Microphone types -- Microphone pickup patterns -- Microphone placement -- Syncing audio -- Auto-syncing audio to video -- Manually syncing audio to video -- Fixing sound -- De-Esser -- Removing hum -- Changing stereo to mono -- Noise reduction -- Voice isolation -- Summary -- Questions -- Further reading -- Chapter 4: Adding Narration, Voice Dubbing, and Subtitles -- Technical requirements -- Welcome to the Edit page -- Edit Index -- Sound Library -- Metadata -- Mixer -- Importance of subtitles and closed captions -- Legal requirements to add subtitles to your video -- Subtitling and SEO -- Lower thirds -- Subtitles versus closed captions -- Creating and working with subtitles -- Creating your own subtitles -- Adding a new subtitle clip -- Adding a new subtitle track -- Renaming a subtitle track -- Changing default subtitle settings -- Formatting our subtitles -- Exporting and importing subtitles -- Exporting subtitles to upload to YouTube or Vimeo -- Exporting subtitles in the File menu -- Exporting subtitles in the Subtitle track header -- Exporting subtitles on the Deliver page -- Importing subtitles into Resolve -- Positioning subtitle clips on the Timeline -- Welcome to the Fairlight page -- Index -- Meters -- ADR -- Creating a new audio track -- Patching, arming, and recording -- Patching tracks -- Arming tracks -- Recording audio -- Voice dubbing in Fairlight using ADR -- Creating a new Timeline using selected footage -- Adding scene cuts -- Scene Detect -- Ripple deleting clips on the Edit page -- Ripple-deleting clips on the Cut page -- Smooth Cut -- The ADR interface -- Summary -- Questions -- Further reading -- Chapter 5: Creating Additional Sound -- Technical requirements -- Enhancing the vocals -- Pitch -- Vocal Channel -- Dialogue Processor -- Importing audio effects plug-ins…”

Tabla de Contenidos: “…Color -- Black and White -- Fun Edits -- Special Edits -- Photomerge -- Expert Edit mode: Tool bar -- VIEW tools -- SELECT tools -- ENHANCE tools -- DRAW tools -- MODIFY tools -- COLOR Picker -- Drop-down menus -- File menu -- Edit menu -- Image menu -- Enhance menu -- Layer menu -- Select menu -- Filter menu -- View menu -- Window menu -- Help menu -- The Panels -- (Quick and Expert Modes) -- Layers panel -- Effects panel -- Filters panel -- Styles panel -- Graphics panel -- Actions panel -- Color swatches -- More tabs -- Histogram panel -- History panel -- Favorites panel -- Navigator panel -- Info panel -- Create Menu -- Slideshow -- Photo Collage -- Photo Prints -- Quote Graphic -- Photo Book -- Greeting Card -- Photo Calendar -- Video Story -- Video Collage -- Share menu -- Email -- Twitter -- Flickr -- Facebook -- Vimeo and YouTube -- PDF Slideshow -- Glossary -- Other Books You May Enjoy -- Index…”

Tabla de Contenidos: “…Data that is not pre-embedded -- Chains -- Agents -- Long-term memory and referring to prior conversations -- Ensuring continuous relevance through incremental updates and automated monitoring -- Reviewing a simple LangChain setup in a Jupyter notebook -- Setting up a LangChain pipeline with Python -- LLMs in the cloud -- AWS -- Microsoft Azure -- GCP -- Concluding cloud services -- Summary -- Chapter 9: Exploring the Frontiers: Advanced Applications and Innovations Driven by LLMs -- Technical requirements -- Enhancing LLM performance with RAG and LangChain - a dive into advanced functionalities -- LangChain pipeline with Python - enhancing performance with LLMs -- Advanced methods with chains -- Asking the LLM a general knowledge question -- Requesting output structure - making the LLM provide output in a particular data format -- Evolving to a fluent conversation - inserting an element of memory to have previous interactions as reference and context for follow-up prompts -- Retrieving information from various web sources automatically -- Retrieving content from a YouTube video and summarizing it -- Prompt compression and API cost reduction -- Prompt compression -- Experimenting with prompt compression and evaluating trade-offs -- Multiple agents - forming a team of LLMs that collaborate -- Potential advantages of multiple LLM agents working simultaneously -- Concluding thoughts on the multiple-agent team -- Summary -- Chapter 10: Riding the Wave: Analyzing Past, Present, and Future Trends Shaped by LLMs and AI -- Key technical trends around LLMs and AI -- Computation power - the engine behind LLMs -- The future of computational power in NLP -- Large datasets and their indelible mark on NLP and LLMs -- Purpose - training, benchmarking, and domain expertise -- Value - robustness, diversity, and efficiency…”

Tabla de Contenidos: “…-- 12.2 DESCARGAR E INSTALAR GOOGLE CHROME -- 12.3 ESTRUCTURA DE GOOGLE CHROME -- 12.4 MENÚ DE GOOGLE CHROME -- 12.5 ACCIONES QUE PODEMOS REALIZAR CON GOOGLE CHROME -- 12.5.1 Trabajar con la herramienta para desarrolladores -- 12.5.2 Accesos especiales desde la barra de direcciones -- 12.5.3 Borrar datos de navegación -- 12.5.4 Realizar descargas con el navegador web -- 12.5.5 Jueguecillo de Chrome -- 12.5.6 Iniciar y cerrar sesión en Google Chrome -- 12.5.7 Trabajar con impresoras en modo remoto -- 12.6 GOOGLE CHROME EN EL MÓVIL -- 13 VARIOS GOOGLE (...) -- 13.1 YOUTUBE -- 13.1.1 Subir nuestros videos -- 13.1.2 Crear lista de reproducción -- 13.2 GOOGLE KEEP -- 13.3 PANORAMIO -- 13.3.1 Subir imagen a Panoramio -- 13.4 GOOGLE EARTH -- 13.5 GOOGLE STORE -- 13.6 MARCADORES -- 14 GOOGLE DRIVE (...) -- 14.1 ACCESO A GOOGLE DRIVE -- 14.2 CREAR Y EDITAR DOCUMENTOS -- 14.3 LÍMITES GOOGLE DRIVE -- 14.4 PROPIEDADES DE DOCUMENTOS ALMACENADOS EN GOOGLE DRIVE -- 14.5 CONFIGURACIÓN DE GOOGLE DRIVE -- 14.6 GOOGLE DRIVE EN NUESTRO ESCRITORIO -- 14.6.1 Uso de Google Drive en nuestro escritorio -- 15 GOOGLE HANGOUT (...) -- 15.1 ACCESO A GOOGLE HANGOUT -- 15.2 INICIAR UNA CONVERSACIÓN -- 15.3 CONFIGURACIÓN DE GOOGLE HANGOUT -- 15.4 COMPLEMENTO GOOGLE HANGOUT PARA GOOGLE CHROME -- 15.4.1 Pantalla del complemento Google Hangout Figura -- 15.4.2 Añadir crédito para llamadas offline -- 15.4.3 Tarifas -- 15.5 INICIAR HANGOUT EN DIRECTO -- 16 GOOGLE WEBMASTERS (...) -- 16.1 GOOGLE SEARCH CONSOLE -- 16.1.1 ¿Qué podemos hacer con Google Search Console?…”

Tabla de Contenidos: “…Reaping other links from social media -- Chapter 3 Optimizing Social Media for Internal and External Searches -- Placing Search Terms on Social Media -- Optimizing Blogs -- Optimizing WordPress -- Optimizing Blogger -- Optimizing Wix -- Assigning permalinks -- Optimizing Images, Video, and Podcasts -- Optimizing Specific Social Media Platforms -- Optimizing Twitter -- Optimizing Facebook -- Optimizing Instagram -- Optimizing Pinterest -- Optimizing LinkedIn -- Optimizing YouTube -- Optimizing for Mobile Search -- Gaining Visibility in Real-Time Search -- Gaining Traction on Google with Social Media -- Monitoring Your Search Engine Ranking -- Chapter 4 Using Social Bookmarks, News, and Share Buttons -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Executing your plan -- Monitoring results -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Selecting content for social news services -- Preparing social news stories for success -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Follow Us buttons -- Share buttons -- Book 3 Content Marketing -- Chapter 1 Growing Your Brand with Content -- Introducing Content Marketing -- Defining content marketing -- Examining how content marketing can help your business -- Determining the Best Content Platform for Your Needs -- Selling Your Brand through Content Marketing -- Making Your Content Stand Out -- Chapter 2 Exploring Content-Marketing Platforms -- Building a Blog -- Understanding how blogging can benefit your business -- Deciding if blogging is right for you -- Setting up your blog -- Using Podcasts and Video on Your Blog or Website…”

Tabla de Contenidos: “…Conference session tracks -- Hallway tracks -- After-hour conference events -- A respectful professional environment -- Becoming Familiar with GitHub Events -- GitHub Universe -- GitHub Satellite -- GitHub Constellation -- Git Merge -- Speaking at Events -- Everyone has a story to tell -- Benefits of being a speaker -- Finding Funding for Events -- Part 7 The Part of Tens -- Chapter 18 Ten Ways to Level Up on GitHub -- Trial and Error -- GitHub Help Docs -- GitHub Skills -- GitHub In-Person Training -- Project-Specific Documentation -- External Community Places -- Online Coding Tutorials -- Online Courses and Tutorials -- Blogs, YouTube, Twitter, TikTok, and Other Social Media -- Community Forum -- Chapter 19 Ten Ways to Improve Your Development Workflow -- Drafting Pull Requests -- Git Aliases -- Run Tests Automatically -- Take Breaks -- Prototype User Interfaces -- Scaffold Apps with Yeoman -- Chrome Web Developer Tools -- StackOverflow -- Code Analysis Tools -- Project Boards -- Chapter 20 Ten Tips for Being an Effective Community Member -- Be Respectful and Kind -- Report Bad Behavior -- Write Good Bug Reports -- Be Responsive -- Submit Pull Requests to Correct Documentation -- Document Your Own Code -- Give Credit Where It's Due -- Help Get the Word Out -- Be Proactive and Mentor Others -- Contribute Outside of GitHub -- Index -- EULA…”

Tabla de Contenidos: “…Using the Find Menu -- Adjusting Date and Time for different time zones -- Reinstating your Catalog -- Resolution issues: Adding Pixels -- Remove Color Cast -- Fixing Skin Tones -- Altered reality: adding Lens Flare -- Altered Reality: Correcting Camera Distortion -- Altered Reality: Creating Depth of Field FX -- Altered Reality: Tilt Shift Effect -- Altered Reality: Changing Eye Color -- Altered Reality: The Liquify filter -- Using the Help Menu -- Summary -- Chapter 12: Feature Appendix -- Home Screen -- Organizer - Import -- Organizer-its five view spaces -- Quick Edit mode: Tool bar -- Quick Edit: Adjustments -- Guided Edit mode -- Basics -- Color -- Black and White -- Fun Edits -- Special Edits -- Photomerge -- Advanced Edit mode: Tool bar -- VIEW tools -- SELECT tools -- ENHANCE tools -- DRAW tools -- MODIFY tools -- Color Picker -- Drop-down menus -- File menu -- Edit menu -- Image menu -- Enhance menu -- Layer menu -- Select menu -- Filter menu -- View menu -- Window menu -- Help menu -- The Panels -- (Quick/Advanced Modes) -- Color swatches -- Actions panel -- Graphics panel -- Styles panel -- Filters panel -- Effects panel -- Layers panel -- More tabs -- Histogram panel -- History panel -- Favorites panel -- Navigator panel -- Info panel -- Create Menu -- Slideshow -- Photo Collage -- Photo Reel -- Quote Graphic -- Photo Book -- Greeting Card -- Photo Calendar -- Video Story -- Video Collage -- Highlight Reel -- Share menu -- Email -- Flickr -- Facebook -- Vimeo and YouTube -- PDF Slideshow -- Glossary -- Other Books You May Enjoy -- Index…”

Tabla de Contenidos: “…Survey the Landscape -- Conclusion -- Do's and Don'ts -- About the Experts -- Resource Review -- Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study -- Facebook -- Twitter -- LinkedIn -- YouTube -- Instagram -- Pinterest -- Chapter 18 Mobile Fundraising -- Introduction -- Critical Skills and Competencies -- 1. …”

Tabla de Contenidos: “…-- Building a Business One YouTube Video at a Time -- Have Fun with Your Videos -- Audio Content Delivery through Podcasting -- Hack the Entrepreneur Podcast Delivers New Customers for Host's Business -- Grammar Girl Podcast -- 7: Going Viral: The Web Helps Audiences Catch the Fever -- Minty-Fresh Explosive Marketing -- Monitoring the Blogosphere for Viral Eruptions -- Creating a World Wide Rave -- Rules of the Rave -- Film Producer Creates a World Wide Rave by Making Soundtrack Free for Download -- Using Creative Commons to Facilitate Mashups and Spread Your Ideas -- Viral Buzz for Fun and Profit -- The Virgin Mary Grilled Cheese Sandwich and Jerry Garcia's Toilet -- Clip This Coupon for 1 Million Off Fort Myers, Florida, Home -- When You Have Explosive News, Make It Go Viral -- 8: The Content-Rich Website -- Political Advocacy on the Web -- Content: The Focus of Successful Websites…”

Tabla de Contenidos: “…GPT-4 creates a function to show the YouTube presentation of GPT-4 by Greg Brockman on March 14, 2023 -- 3. …”

Tabla de Contenidos: “…-- Business-Casual Video -- Have Fun with Your Videos -- Stop Obsessing Over Video Release Forms -- Your Smartphone Is All You Need -- Video Made for Just £100 Grows Fans of a Welsh Hardware Store -- Facebook Live Is Great for Real-Time Content Marketing -- Create and Connect Through Live Video -- Video to Showcase Your Expertise -- A Lawyer with Seven Million TikTok Followers -- Creating a Great Virtual Event -- Getting Started with Video -- Building a Business One YouTube Video at a Time -- 16 Audio Content via Podcasting and Social Audio -- Grammar Girl Podcast -- Podcasting 101 -- Clubhouse and Other Social Audio Apps -- Creating Elegant Calls to Action in Social Audio and on Podcasts -- 17 How to Use News Releases to Reach Buyers Directly -- News Releases in a Web World -- The New Rules of News Releases -- If They Find You, They Will Come -- Driving Buyers into the Sales Process -- Developing Your News Release Strategy…”

Tabla de Contenidos: “…-- Getting on TV -- Why Bother Being on Radio and Podcast -- Trying Out New Platforms -- Setting up Your Home Studio -- Staying Relevant -- Chapter Four: Speaking at Events -- Reinforcing the Power of Purpose -- Breaking Into a New Market -- Why VaynerSpeakers Remain Tech-Agnostic -- It All Boils Down to Authenticity -- Leveraging the Internet -- It's Not About Fame, But the Ability to Share -- Chapter Five: The Law of Reciprocity -- Navigating LinkedIn -- From Waiter to Entrepreneur -- The Law of Reciprocity -- How to Get Your Audience's Attention -- On Remaining Authentic -- Chapter Six: Avoid Podcast Fade -- Know Your Why -- Who Should Do a Podcast -- Focusing on What's Possible -- Planning Podcast Content -- How to Get Other People on Your Show -- How to Monetise Your Podcast -- On Uploading Your Podcast on YouTube -- Chapter Seven: Get Onto Digital Platforms -- The Evolution of Platforms -- What Can Small- and Mid-size Companies Do? …”