Tabla de Contenidos: “…Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index…”

Tabla de Contenidos: “…Next-generation assessments of 21st Century competencies: Insights from the learning sciences -- Defining the conceptual assessment framework for complex competencies -- -- Cross-cultural validity and comparability in assessments of complex constructs -- 21st Century competencies: Challenges in education and assessment -- Conclusions and implications -- Framing the focus of new assessments of 21st Century competencies -- Analysing and integrating new sources of data reliably in innovative assessments -- Artificial Intelligence-enabled adaptive assessments with Intelligent Tutors -- Assessing complex problem-solving skills through the lens of decision making -- Exploiting technology to innovate assessment -- Foreword -- Measuring self-regulated learning using feedback and resources -- Designing innovative tasks and test environments -- Executive summary -- A tale of two worlds: Machine learning approaches at the intersection with educational measurement -- Editorial -- Introduction: Arguments in support of innovating assessments -- Uses of process data in advancing the practice and science of technology-rich assessments…”

Tabla de Contenidos: “…Self-directed learning-oriented assessment and assessment literacy: essential for 21st century learning -- Assessing axiologolects: exploring the language of situated self-directed learning-oriented assessment -- Self-directed multimodal assessment: Towards assessing in a more equitable and differentiated way -- Aligning metaliteracy with self-directed learning to expand assessment opportunities -- Leveraging student self-directed learning through online tutoring and integrated ipsative assessment -- Assessment as an epistemological tool to facilitate metacognitive awareness and promote self-directed learning -- Value of feedback during the implementation of the group-individual-group cooperative learning method of assessment -- Assessment: The driving force behind self-directed learning in English teacher training -- Using digital technology as formative assessments to enhance self-directed learning -- The role of teachers' assessment beliefs in fostering self-directed learning skills within the school learning context and its implications for higher education…”

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“…Elabora una estrategia pedagógica que integre los contenidos curriculares con las necesidades de la formación permantente del profesor tutor…”
Acceso restringido con credenciales UPSA

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