Tabla de Contenidos: “…The magic of television; Colour television; 3. Video recording - the impossible dream; Early developments; Helical scan; U-Matic; Domestic video formats; 4. …”

Tabla de Contenidos: “…Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing…”