“…It explores the changing dynamics of audiovisual narratives, emphasizing the role of scripts in storytelling and production across different media platforms. …”

“…It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. …”
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“…Judith Nyfeler untersucht die daran beteiligten Akteure samt ihrer spezifischen Organisationsweisen (Routinen, Technologien, Projekte, Kooperationen) und sprachlichen Ausdrucksformen (Narrative, Shows, Storytelling). Dabei zeigt sich: Anstatt sich ständig zu erneuern, werden Varianten gebildet, wodurch die formale Fassade der Kreativität und die operativen Aktivitäten der Produktion organisatorisch voneinander gelöst werden. …”

“…Based on years of fieldwork, the study traces the history of storytelling across the continent of Africa. This revised edition makes Finnegan's ground-breaking research available to the next generation of scholars. …”

“…This open access book captures and elaborates on the skill of storytelling as one of the distinct leadership features of Xi Jinping, the General Secretary of the Communist Party of China and the President of the People’s Republic of China. …”

“…New in this edition is help with storytelling—adapted to PCs, tablets, and smartphones—and the building of a data narrative. …”

“…This new edition offers: - A fresh look at production workflows, from celluloid to Digital Cinema, to help you streamline your editing - Expanded sections on new software tools, workstations, and dialogue mixing, including mixing "in the box" - Fresh approaches to working with digital video and to moving projects from one workstation to another - An insider's analysis of what happens on the set, and how that affects the dialogue editor - Discussions about the interweaving histories of film sound technology and film storytelling - Eye-opening tips, tricks, and insights from film professionals around the globe - A companion website (www.focalpress.com/cw/purcell) with project files and video examples demonstrating editing techniques discussed in the book Don't allow your dialogue to become messy, distracting, and uncinematic! …”

Tabla de Contenidos: “…How to Build Websites and Landing Pages That Consistently Capture Internet Leads 3 Content Is Not King if Your Goal Is Capturing and Converting Leads--Design, Being Purposeful, and Landing Pages Are King 3 How to Quickly and Inexpensively Turn a Website into a Lead-Generating Machine 8 Landing Pages are the New Black 11 Microwave Marketing Mentality 13 Get the Most Out of Your Website and Landing Pages by Retargeting the Visitors Who Do Not Convert 18 Chapter 2 Writing the Perfect Blog Post 21 Headline 22 Storytelling Hook 22 Fewer Characters per Line at First 23 Featured Image 23 The 1,500+ Word Sweet Spot 24 Soundbites for Social Sharing 25 Now You're Creating Content That Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines 25 Chapter 3 Optimizing Your Content for Lead Generation, Social Media, and Search Engines 27 Optimizing Your Content for Lead Generation 27 Optimizing Your Content for Social Media 31 Optimizing Your Content for Search Engines 31 Chapter 4 Advanced Facebook Marketing and Advertising Techniques That Generate "Ready to Buy" Leads 37 Facebook Profile Pro Tips 38 Facebook Groups 45 Facebook Pages 47 Facebook Ads 48 The Essentials of Running a Great Facebook Ad 51 The Perfect Facebook Ad Funnel 54 Four Facebook Ad Types Everyone Should Run 60 Chapter 5 Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages 65 Email Marketing 66 Retargeting 67 Curation 69 YouTube 70 Twitter 72 Instagram 74 Guest Blogging 75 Podcasting 76 Webinars 77 PART II CREATE QUALITY APPOINTMENTS The Scheduler's Creed 84 Chapter 6 How to Use CRM, SMS, and Marketing Automation to Immediately Turn a New Lead into a Hot Appointment 85 The Fortune Is in the Follow-Up 86 Speed + Tenacity + Script = Highest Conversion Rate Possible 88 SMS > Email 91 Emails That Work 91 Chapter 7 Need More Appointments? …”

“…In Screen Adaptation: Beyond the Basics, award-winning screenwriter Eric Williams uses examples from award-winning screenplays to explain new storytelling techniques. His real-world examples illustrate a range of advanced approaches — including new ways to identify and craft tension, how to reimagine structure and character, and how to strengthen emotional depth in your characters and in the audience. …”

“…This book puts into context the storytelling choices an editor will have to make against a background of theory, history, and practice. …”

“…Screenwriter's Compass presents a new way of approaching screenwriting, examining how effective screen storytelling must be grounded in the vivid imagining and presentation of character. …”

Tabla de Contenidos: “…Diary Studies -- 31. Directed Storytelling -- 32. Elito Method -- 33. Ergonomic Analysis -- 34. …”

“…Although this conjoining of disabilityand adolescence began as a storytelling convention, disability became much morethan a metaphor as the process of medicalizing adolescence intensified by the1990s, with parenting books containing neuro-scientific warnings about theincomplete and volatile “teen brain.” …”

Tabla de Contenidos: “…Introduction -- Activism / Christina Neumayer -- Amateur / Karen Cross -- Archiving / Jess Baines -- Authenticity / Lina Dencik -- Autonomous movements / Cristina Flesher Fominaya -- Big data / Stefania Milan -- Citizen journalism / Einar Thorsen -- Citizen science / Gwen Ottinger -- Citizenship / Engin Isin -- Civil disobedience / Ian Alan Paul -- Civil society / Manès Weisskircher -- Commons / Fruela Fernández -- Community media / Clemencia Rodriguez -- Conflict & humanitarian studies and citizen media / Derya Yüksek -- Content moderation and volunteer participation -- Convergence / Henry Jones -- Co-optation / Julia Rone -- Crowdsourcing and crowdfunding / Alexandra Reynolds -- Culture jamming / Vince Carducci -- Digital storytelling / Çiğdem Bozdağ and Sigrid Kannengießer -- Direct action / Benjamin Franks -- Disability media / Filippo Trevisan -- Diversity / Julie Boéri -- Documentary filmmaking / Mark R. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright and Credits -- Endorsements for Gamification for Product Excellence -- Description -- Dedication -- Foreword -- Contributors -- Table of Contents -- Preface -- Chapter 1: Gamification Basics -- Introduction to gamification -- Games as a business -- Gamification basics -- History of gamification -- The birth of games -- Games as motivators -- Gaming goes electronic -- Games in the home and everyday life -- Connectivity in game design -- Key concepts in gamification -- Reward systems -- Progress tracking -- Narrative and storytelling -- Social engagement -- Game psychology -- Where gamification stands today -- Gamification ethics and planning -- Industry acceptance -- Summary -- Further reading -- Chapter 2: Gamification for Product Managers -- Product manager core competencies -- Product managers' emotional quotient (PMEQ) -- "Elite eight" product manager skills -- How this book fits into your product career -- Gamification increases user engagement -- Benefits of gamification for user engagement -- Why the app was created -- Gamification can give "nudges" to desired behaviors -- Gamification differentiates your product and breaks the status quo -- Summary -- Chapter 3: Gamification Frameworks and Experts -- Gamification frameworks and methodologies -- The MDA framework -- The Fogg Behavior Model -- The SCARF Model -- HEXAD User Type Framework -- The Octalysis Framework -- The Hooked Model -- The RAMP framework -- SAPS Reward Framework -- RECIPE Framework -- The Game Thinking Framework -- The PBL Model -- 6D Framework -- 4 Keys 2 Fun -- Additional players in the game -- Jane McGonigal -- Celia Hodent -- Mihaly Csikszentmihalyi -- Summary -- Further reading -- Chapter 4: Understanding Your User -- Market research, data, and collection methods -- Primary research -- Secondary research…”

Tabla de Contenidos: “…Crónica, educación y algo más -- Escenarios de la estrategia -- Crónica y competencias comunicativas -- Conocimiento y lectura -- Escenarios de la red -- No olvidar el "storytelling" -- La enseñanza de la crónica -- Crónica y cambio social -- En síntesis -- Actividad de cierre y asignaciones -- Referencias…”

Tabla de Contenidos: “….] -- Contributions of developmental psychology to peace education / Louis Oppenheimer -- Peace education and political science / Marc Howard Ross -- The contributions of communication and media studies to peace education / Donald Ellis and Yael Warshel -- Peace and morality : two children of the same parents / Fritz Oser, Christine Riegel, and Sibylle Steinmann -- Philosophy of peace education in a postmetaphysical era / Ilan Gur-Ze'ev -- Teaching about culture of peace as an approach to peace education / Joseph de Rivera -- Storytelling and multiple narratives in conflict situations : from the TRT group in the German-Jewish context to the dual-narrative approach of PRIME / Dan Bar-On -- The contribution of history teaching to peace building / Alan McCully -- Peace education in the classroom : creating effective peace education programs / David W. …”

Tabla de Contenidos: “…Cover; Title Page; Copyright Page; Dedication; Table of Contents; List of Figures; Acknowledgements; Introduction; World-building as a Human Activity; Toward a Theory of Imaginary Worlds; 1 Worlds within the World; The Philosophy of Possible Worlds; Imagination, Creation, and Subcreation; Degrees of Subcreation; Story vs. World: Storytelling and World-building; Invention, Completeness, and Consistency; Invention; Completeness; Consistency; Immersion, Absorption, and Saturation; World Gestalten: Ellipsis, Logic, and Extrapolation; Catalysts of Speculation…”

Tabla de Contenidos: “…CHAPTER 3 Timing, Pacing, and Trajectory PhrasingTiming; Pacing; Trajectory Phrasing; Summary; CHAPTER 4 Tension, Release, and Synchronization; Tension and Release; Synchronization; Case Study in Tension, Release, and Synchronization: Broadcast News; Summary; CHAPTER 5 Physical, Emotional, and Event Rhythms; Three Kinds of Movement; CHAPTER 6 Physical Rhythm; Rechoreographing; Physical Storytelling; Dancing Edits; Singing the Rhythm; Case Study: "Now" Scene from Thursday's Fictions; Summary; CHAPTER 7 Emotional Rhythm; Prepare, Action, Rest; The Actor's Actions; Beats; Case Study: The Hours…”

Tabla de Contenidos: “…Telling Stories; Vignettes; Back Stories; Comics; Political LEGO; Diorama Storytelling; Brick Flicks…”