Tabla de Contenidos: “…The Pin Drop Principle; Contents; Introduction; Chapter 1 Understand the Secrets of Persuasion; Intention and Objective; Defining Your Objective; Choosing an Intention; Putting Intention and Objective into Practice; Intention Cues; Primary and Secondary Intentions; The How of Intention Cues; Chapter 2 Tell a Good Story; The Power of Storytelling; Why is Storytelling so Effective?; How to Craft a Good Story; Structuring Your Story; The Power of Surprise; Using Humor; Finding Your Voice as a Storyteller; Chapter 3 Craft a Compelling Narrative; Composing Your Message: an Overview…”

“…This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. …”
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“…Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. …”

“…In this lesson, you’ll explore the complex issue of bullying in the workplace through the insights of Dr Lalith Wijedoru, an independent well-being consultant specialising in personal storytelling in the workplace. The lesson discusses real-life examples of bullying, highlighting the emotional and professional impacts on the individuals involved. …”

“…The book serves as a personal narrative filled with anecdotes, reflections on creativity, and the impact of collaboration and love throughout his life. Gilliam's storytelling is characterized by a candid and self-deprecating style, as he navigates through various episodes of his career, including his experiences in Hollywood and his unique artistic contributions. …”

“…Readers will learn all the fundamentals of concept development, gameplay design, core mechanics, user interfaces, storytelling, and balancing. They’ll be introduced to designing for mobile devices and touch screens, as well as for the Kinect and motion-capture gameplay. …”

“…Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. …”

“…In Pause & Effect , Mark Stephen Meadows examines the intersection of storytelling, visual art, and interactivity. He takes the key principles from these areas and applies them to the design, architecture, and development of successful interactive narrative. …”

“…Digital just makes it easier. Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences. …”

“…Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. …”

“…The author describes each of the tools--including storytelling, mathematical modeling, and design thinking--in a stand-alone chapter, intertwining each with a consistent narrative and full-color visual structure…”

“…participatory culture? and?transmedia storytelling? as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for the humanities. …”

“…The book illuminates the importance of innovative educational strategies in connecting formal, non-formal and informal education – experiential learning in museums, heritage places and communities, inquiry-based pedagogy, digital storytelling, environmental online games, narrative geographies, and the use of geospatial technologies…”

“…A pair of business strategists decided to test whether the tool can support ideation, experimentation, evaluation, and storytelling as part of the strategy creation process. …”

“…The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. …”

“…Presentación del editor: "Neuroscience sheds light on the human proclivity for storytelling. Humans would not produce narratives so prolifically if they weren't somehow good for human brains and embodied interactions with the world. …”

“…Much has been written about journalism ethics, but the discussion has often focused on spectacularly bad decisions - such as Jayson Blair's and Jack Kelley's use of fraudulent narrative - rather than the ethical dimension of day-to-day choices about the building blocks of journalistic storytelling. The Ethics of the Story fills a gap in current work on ethics, writing, and editing. …”

“…Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. …”

“…But if you consistently apply it to each character, scene, and dramatic beat, it is the principle that will empower your storytelling, and illuminate all the other techniques you bring to the craft. …”

“…And when I say everything, I mean everything.The way series are bought.The way series are conceived.The way stories are told.The way series are consumed.The kinds of stories that can be told.The limitations on content at every level.The limitations on form at every level.It’s a whole different ball game.My new book, Creating The Series, will discuss the new expectations that come with storytelling. You can no longer walk into a pitch with an idea. …”