Tabla de Contenidos: “…Marketing: The One-Semester Introduction; Copyright; Contents; 1 Introduction to marketing; 2 The marketing-orientated organisation; 3 The marketing environment; 4 The functions of marketing; 5 Market segmentation, targeting and positioning of marketing; 6 Buyer behaviour; 7 Marketing communications I; 8 Marketing communications II - personal selling; 9 Channels of distribution; 10 Physical distribution management; 11 Pricing; 12 Product policy; 13 Marketing research; 14 Sales forecasting; 15 International marketing; 16 Societal marketing; 17 Marketing strategy, planning and control…”

Tabla de Contenidos: “…Chapter 1 - Great issues: flexibility - reduction of the costs - creativity . and the current solutions: relocation and outsourcing Chapter 2 - Crowdsourcing: a new form of outsourcing Chapter 3 - The forms of crowdsourcing Chapter 4 - Crowdsourcing and value creation: how to manage a crowdsourcing operation Chapter 5 - The dangers of crowdsourcing…”

“…We're also updating existing lessons and creating new ones in response to your questions, along with special "challenge lessons" that will test your skills. …”

Materias:

“…Books 1-3…”

Resumen
Libreto

“…Salas and Hille's calculus : one and several variables…”

+información

Materias: “…Prosa histórica latina clásica s. I a.C.-I…”