“…Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available…”

Tabla de Contenidos: “…t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isnâ€?…”

Tabla de Contenidos: “…-- Building a Business One YouTube Video at a Time -- Have Fun with Your Videos -- Audio Content Delivery through Podcasting -- Hack the Entrepreneur Podcast Delivers New Customers for Host's Business -- Grammar Girl Podcast -- 7: Going Viral: The Web Helps Audiences Catch the Fever -- Minty-Fresh Explosive Marketing -- Monitoring the Blogosphere for Viral Eruptions -- Creating a World Wide Rave -- Rules of the Rave -- Film Producer Creates a World Wide Rave by Making Soundtrack Free for Download -- Using Creative Commons to Facilitate Mashups and Spread Your Ideas -- Viral Buzz for Fun and Profit -- The Virgin Mary Grilled Cheese Sandwich and Jerry Garcia's Toilet -- Clip This Coupon for 1 Million Off Fort Myers, Florida, Home -- When You Have Explosive News, Make It Go Viral -- 8: The Content-Rich Website -- Political Advocacy on the Web -- Content: The Focus of Successful Websites…”

Tabla de Contenidos: “…Assembly Language in Small Embedded Systems; 3.8 Brief Ravings on Copy-Protected Development Tools; 3.9 An Example 8-Bit Project Using AVR and Free Tools; Chapter 4. …”

Tabla de Contenidos: “…; Set and Manage Expectations to Create Raving Fans; Action Steps for Improving the Way You Manage Expectations; Listen Before You Leap; Use the "3Ws" Formula; Make Your Prospect's Brain Hurt; Get to the Real Pain; Determine the Commitment to Change; Agree and Align…”

Tabla de Contenidos: “…ye wild winds, that roar and rave' 46 Babylon 47 Love [Almighty Love!] 48 Exhortation to the Greeks 50 'Come hither, canst thou tell me if this skull' 51 The Dying Man to His Friend 54A 'The musky air was mute' 55 The Outcast 58A The Invasion of Russia by Napoleon Buonaparte 59 Playfellow Winds 61 Home 62 'Among some Nations Fate hath placed too far' 63 To Poesy [O God, make this age great] 64 The Lark 67 Timbuctoo 73* Mariana 75 Madeline 78* Supposed Confessions of a Second-Rate Sensitive Mind 79 The Burial of Love 83 Recollections of the Arabian Nights 84 Ode to Memory 87 Adeline 88* A Character 91 The Poet 95 Hero to Leander 99 The Grasshopper 101 Chorus, in an Unpublished Drama, Written Very Early 106 To a Lady Sleeping 107 Sonnet [Could I outwear my present state of woe] 108 Sonnet [Though Night hath climbed her peak of highest noon] 109 Sonnet [Shall the hag Evil die with child of Good] 110 Sonnet [The pallid thunderstricken sigh for gain] 124 Amy 126 Memory [Ay me!] …”

Tabla de Contenidos: “…; A Powerful Effect; Insurance; Fairness; A Powerful Magnet; 8: The Second Key; Our First Contract; Seven Days a Week; Be the Best; Only One Instruction; Pursue Competence; 9: The Third Key; As Long as We Were Paid; A New Definition; It Focused Us; Best Serve Their Interests; The Power of Caring; Staying with Us; With Great Power; 10: A Rare Thing Indeed; The Sad Truth; Raving Fans…”

Tabla de Contenidos: “…-- Five Key Tactics -- Master Database -- Customer ID Scheme -- Basic Segmentation Rules -- Program Automation Capability -- Dedicated Staff -- Conclusion -- Chapter 10: Campaign Creation: Segments, Logic, and Automation Are Your Friends, and Great Creative Matters More Than Ever -- Segments Matter -- Logic, Queries, and Data, Oh My -- Automating for Epic Scale -- Great Creative Matters More Than Ever -- Chapter 11: Behaviors and Mobile: Yes, It's Radically Different Than Every Other Channel -- The History of Serious Mobile -- Email versus SMS versus Apps -- The Fragmentation of Communication Itself -- Conclusion -- Chapter 12: Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts -- Mixing the Right Channels -- Five Deeper Views -- Repeat Purchasers -- Deep Considerers -- Raving Fans -- Disinterested Recipients -- Percentage of Completed Records -- Being Your Own Harshest Critic -- Scoring: The Holy Grail of Objective Measurement -- Conclusion -- Part Three: Success Beyond the Behavioral Marketing Basics -- Chapter 13: It's All About the Team: Staffing the Right Players to Succeed -- The Marketer Persona -- Two Key Traits: Potential and Grit -- Making Great Marketing Managers -- Chapter 14: Managing Upwards: Socialize If You Must, Prove Results Every Time -- Seeing the Tree among the Forest -- Where to Begin When You're Alone -- Plan Less, Experiment More, and Document Everything -- Knowing You've Won or Lost -- Conclusion…”