“…Spanning a number of countries, and covering subjects from nineteenth-century novels to rave culture, the chapters together constitute an informed, diverse and wide-ranging discussion. …”

Tabla de Contenidos: “…Why people stop marketing here -- SIX How toturn a lead into a customer -- The 6 fundamentals of converting Leads into Customers -- Overselling and underselling -- Creating and delivering a sales process -- SEVEN How to turn a customer into a fan -- The growth dilemma -- Net promoter score -- Setting the bar -- Defining the bar -- Raising the bar -- The mindset needed to create lifetime Fans -- EIGHT How to turn a fan into jam -- The mindset you need to engage raving Fans -- The 3 Jam Rs -- Bringing itall together -- Index -- EULA…”

Tabla de Contenidos: “…Y LA CURACIÓN YA EMPEZÓ -- YOU KNOW WHAT THEY'RE WRITING ABOUT -- YA SABES DE QUÉ ESCRIBEN -- SUMMERTIME IN ENGLAND -- VERANO EN INGLATERRA -- CELTIC RAY -- RAYO CELTA -- DWELLER ON THE THRESHOLD -- ALOJADO EN EL UMBRAL -- BEAUTIFUL VISION -- HERMOSA VISIÓN -- SHE GIVES ME RELIGION -- ELLA ME DA RELIGIÓN -- CLEANING WINDOWS -- LIMPIACRISTALES -- HIGHER THAN THE WORLD -- EN LA CIMA DEL MUNDO -- RIVER OF TIME -- EL RÍO DEL TIEMPO -- CRY FOR HOME -- LLAMADA AL HOGAR -- RAVE ON, JOHN DONNE/RAVE ON, PART TWO -- DALE, JOHN DONNE/DALE, SEGUNDA PARTE -- TORE DOWN À LA RIMBAUD -- DERROTA A LA RIMBAUD -- GOT TO GO BACK -- TENGO QUE VOLVER -- IN THE GARDEN -- EN EL JARDÍN -- ONE IRISH ROVER -- UN VAGABUNDO IRLANDÉS -- FOREIGN WINDOW -- VENTANA AJENA -- TIR NA NOG -- TIR NA NOG -- I FORGOT THAT LOVE EXISTED -- OLVIDÉ QUE EXISTÍA EL AMOR -- SOMEONE LIKE YOU -- ALGUIEN COMO TÚ -- ALAN WATTS BLUES -- BLUES DE ALAN WATTS -- DID YE GET HEALED? …”

Copia digital: Universidad Pontificia de Salamanca. Acceso al texto completo.

Biblioteca Digital Hispánica

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Tabla de Contenidos: “…t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isnâ€?…”