“…Spanning a number of countries, and covering subjects from nineteenth-century novels to rave culture, the chapters together constitute an informed, diverse and wide-ranging discussion…”

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Tabla de Contenidos: “…; Addiction ; Legal drugs : alcohol and tobacco ; Polydrug use/polysubstance use ; Common illicit drugs ; Typologies of drug use : use-misuse-abuse and problematic-recreational use ; Binge-drinking ; Raves and circuit parties ; Dance drugs/club drugs ; Cross-cultural and traditional drug use ; Gender, ethnicity and social class ; Normalisation. -- Drug effects. …”
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Tabla de Contenidos: “…Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography …”

Tabla de Contenidos: “…Action plan for harnessing the power of the new rules -- You are what you publish : building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- How web content influences the buying process -- How to use news releases to reach buyers directly -- The online media room : your front door for much more than the media -- The new rules for reaching the media -- Blogging to reach your buyers -- Podcasting and video made, well, as easy as possible -- Social networking sites and marketing -- Search engine marketing -- Make it happen -- Acknowledgments -- Index -- About the author -- World wide rave : creating triggers that get milions of people to spread your ideas and share your stories [excerpt]…”

Tabla de Contenidos: “…Déjame ser tu fantasía: el Verano del Amor y la expansión de las raves, 1986-1992 / Javier Blánquez ; 12. Aventuras en el ultramundo: Ambient, IDM y electrónica post-rave, 1989-2002 / Javier Blánquez ; 13. …”

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