Tabla de Contenidos: “…-- Über die Autoren -- Teil I: Suchmaschinenoptimierung in der Praxis - Schritt für Schritt -- Kapitel 1: Grundlagen der Suchmaschinenoptimierung -- 1.1 Einordnung in das Suchmaschinenmarketing -- 1.2 Die Funktionsweise einer Suchmaschine -- 1.3 Wichtige Google-Updates‌ -- 1.4 Google-Richtlinien -- 1.5 Checkliste‌ -- Kapitel 2: Keyword- und Potenzialanalyse‌ -- 2.1 Identifikation relevanter Suchbegriffe -- 2.2 Klassifizierung von Keywords -- 2.2.1 Keyword-Klassifizierung‌ nach der Suchintention -- 2.2.2 Keyword-Klassifizierung‌ nach der Termlänge -- 2.2.3 Keyword-Klassifizierung‌ nach ihrem Auftreten entlang der Customer Journey‌ -- 2.3 Prozess der Keyword-Recherche‌ -- 2.3.1 Recherche -- 2.3.2 Bewertung und Auswahl -- 2.3.3 Keyword-Strategie‌ und -Mapping‌ -- 2.4 Potenzialbewertung und Zieldefinition -- 2.5 Checkliste‌ -- Kapitel 3: Content-Optimierung (Onpage-Optimierung) -- 3.1 Themendefinition‌ -- 3.2 SERP-Analyse‌ -- 3.2.1 Identifikation der Suchintention -- 3.2.2 Content-Analyse‌ der Wettbewerber -- 3.2.3 Eigene Themenrecherche‌ -- 3.3 Semantische Analyse‌ -- 3.3.1 WDF*IDF-Analyse‌ -- 3.3.2 Entitäten‌-Analyse -- 3.3.3 KI-basierte SEO-Tools‌ -- 3.3.4 Resultierende semantische SEO-Strategien‌ -- 3.4 Content-Strategie‌ -- 3.5 Contenterstellung -- 3.5.1 Inhaltliche Gliederung‌ -- 3.5.2 Texterstellung‌ -- 3.5.3 Keyword-Verwendung‌ -- 3.5.4 Snippet-Optimierung (Title-Tag‌ und Meta Description‌) -- 3.5.5 Überschriften -- 3.5.6 Bildauszeichnung‌ -- 3.6 Checkliste‌ -- Kapitel 4: Technisches SEO -- 4.1 Crawling‌ und Indexierbarkeit‌ -- 4.2 Ranking-Faktor‌ Ladezeit -- 4.3 Analyse der Ladezeit…”

Tabla de Contenidos: “…A Digital Fundraising Mix -- Search Engine Optmization (Seo) -- Natural or Organic Search -- Pay Per Click -- Ad Rank -- Quality Scores -- Cost Per Action Bidding -- Google Ad Grants -- Digital Public Relations -- Cornerstones of a Digital PR Strategy -- Display Advertising -- Designing an Effective Ad -- Behavioral Targeting -- Paying for Display Advertising -- Google Analytics -- Opt-In Email -- Making Email Work -- Viral Marketing -- Website Design and Optimization -- Giving Page Design -- Mobile -- Benefits of Mobile -- Mobile Apps -- Conclusion -- Discussion Questions -- References -- Chapter 12 Social Media -- Objectives -- Introduction -- The Major Players -- Facebook -- Twitter (Now X) -- LinkedIn -- YouTube -- Instagram -- TikTok -- Pinterest -- Other Social Networks -- Snapchat -- Reddit -- Tumblr -- Periscope -- Flickr -- Developing a Strategy -- People -- Objectives -- Strategy -- Technology -- Formulating a Content Strategy -- Integrating Your Approach -- Website -- Events -- Email -- Direct Mail -- Other Ideas -- Leveraging Fans, Followers, and Influencers -- Algorithms and Getting Your Content Seen -- Measuring the Effectiveness of Your Social Media Efforts -- Safeguarding Contacts -- Summary -- Discussion Questions -- References -- Chapter 13 Donor Retention and Development -- Objectives -- Introduction -- What Do We Mean By Loyalty and Retention? …”

Tabla de Contenidos: “…. -- There's more... -- Creating ranking metrics -- Getting ready -- How to do it... -- How it works... -- There's more... -- Exercise 19 -- Grouping at a different level (level metrics) -- Getting ready -- How to do it... -- How it works... -- There's more... -- Exercise 20 -- Embedding filters inside metrics -- Getting ready -- How to do it... -- How it works... -- There's more... -- Exercise 21 -- Using Metric Join Type in reports -- Getting ready -- How to do it... -- How it works... -- There's more... -- More Info -- Creating a previous month metric (transformation) -- Getting ready -- How to do it... -- How it works... -- There's more... -- Exercise 22 -- See also -- 5. …”

Tabla de Contenidos: “…-- Bit-string mutation for binary encoding -- Flip-bit mutation for binary encoding -- Populating the next generation -- Exploration vs. exploitation -- Stopping conditions -- Configuring the parameters of a genetic algorithm -- Use cases for evolutionary algorithms -- Summary of evolutionary algorithms -- 5 Advanced evolutionary approaches -- Evolutionary algorithm life cycle -- Alternative selection strategies -- Rank selection: Even the playing field -- Tournament selection: Let them fight -- Elitism selection: Choose only the best -- Real-value encoding: Working with real numbers -- Real-value encoding at its core…”

Tabla de Contenidos: “…Review Questions -- Chapter 6 Developing the Project Budget and Engaging Stakeholders -- Creating the Cost Management Plan -- Performing Plan Cost Management -- Creating the Cost Management Plan -- Estimating Costs -- Estimating Techniques -- Estimating Costs for an Agile Project -- Creating the Cost Estimates -- Establishing the Cost Baseline -- Techniques for Developing the Project Budget -- Developing the Cost Baseline -- Understanding Stakeholders -- Exam Spotlight -- Analyzing Stakeholders -- Stakeholder Engagement Plan -- Mentoring Stakeholders -- Engaging Stakeholders in an Adaptive Methodology -- Communicating the Plan -- Planning Communications -- Determining Communication Needs -- Documenting the Communications Management Plan -- Communicating on an Agile Team -- A Closer Look at Adaptive Methodologies -- Exam Spotlight -- Other Methodologies -- Combining Methodologies -- Understanding How This Applies to Your Next Project -- Summary -- Exam Essentials -- Review Questions -- Chapter 7 Identifying Project Risks -- Understanding Risk -- Creating the Risk Management Plan -- Exam Spotlight -- Risk Attitude -- Conducting Risk Meetings -- Documenting the Risk Management Plan -- Identifying Potential Risks -- Data Gathering and Data Analysis Techniques for Identifying Risks -- Documenting the Risk Register -- Identifying Risks Using an Agile Approach -- Analyzing Risks Using Qualitative Techniques -- Performing Qualitative Risk Analysis -- Ranking Risks in the Risk Register -- Quantifying Risk -- Performing Quantitative Risk Analysis -- Updating the Risk Report -- Developing a Risk Response Plan -- Exam Spotlight -- Strategies for Creating Risk Responses -- Documenting the Risk Responses Plan -- Assessing Risks Using an Agile Approach -- Planning for Project Compliance -- Project Case Study: New Kitchen Heaven Retail Store…”

Tabla de Contenidos: “…-- MDM design patterns -- MDM architecture for a data mesh -- Build versus buy -- Popular MDM tools -- Summary -- Chapter 11: Monitoring and Data Observability -- Piecing it all together - the importance of data mesh monitoring and data observability -- How data mesh monitoring differs -- Baking diagnostic logging into the landing zone templates -- Azure Platform Metrics -- Azure platform logs -- Enabling diagnostic settings in an ARM template -- Designing a data mesh operations center -- Step 1 - collection -- Step 2 - rank the critical metrics and events -- Step 3 - build a threshold logic for each service in a data product -- Step 4 - build a monitoring view for each resource -- Step 5 - build a threshold logic for each data product -- Step 6 - build a threshold logic for each data landing zone -- Step 7 - set up alerts for critical metrics -- Step 8 - host the dashboards in one location -- Tooling for the DMOC -- Azure Monitor -- Log Analytics -- Azure Data Explorer -- Grafana -- Power BI -- Data observability -- Setting up alerts -- Piecing it all together -- Summary…”

Tabla de Contenidos: “…Transposing a matrix -- Inverting a matrix -- Solving a system of linear equations -- System of linear equations -- The solution to matrix-vector equations -- Geometric interpretation of solving a system of linear equations -- Obtaining a unique solution to a system of linear equations -- Overdetermined and underdetermined systems of linear equations -- Summary -- Chapter 8: Intermediate Linear Algebra in R -- Technical requirements -- Introducing the matrix determinant -- Interpreting the determinant -- Connection to the matrix rank -- Introducing the matrix trace -- Special properties of the matrix trace -- Understanding the matrix norm -- Understanding the vector norm -- Calculating the ​​L​​ 1​​-norm of a vector -- Calculating the ​​L​​ 2​​-norm of a vector -- Calculating the ​​L​​ ∞​​-norm of a vector -- Understanding the matrix norm -- Calculating the ​​L​​ 1​​-norm of a matrix -- Calculating the Frobenius norm of a matrix -- Calculating the infinity norm of a matrix -- Getting to know eigenvalues and eigenvectors -- Understanding scalar-vector multiplication -- Defining eigenvalues and eigenvectors -- Computing eigenvalues and eigenvectors -- Introducing principal component analysis -- Understanding the variance-covariance matrix -- Connecting to PCA -- Performing PCA -- Summary -- Chapter 9: Calculus in R -- Technical requirements -- Introducing calculus -- Differential and integral calculus -- More on functions -- Vertical line test -- Functional symmetry -- Increasing and decreasing functions -- Slope of a function -- Function composition -- Common functions -- Understanding limits -- Infinite limit -- Limit at infinity -- Introducing derivatives -- Common derivatives -- Common properties and rules of derivatives -- Introducing integral calculus -- Indefinite integrals -- Indefinite integrals of basic functions…”

Tabla de Contenidos: “…Using the YEAR, MONTH, DAY, and DATEPART Functions -- Date Logic -- Using the DATETRUNC and DATEADD Functions -- Using the DATEDIFF and TODAY Functions -- Type Conversion -- Data Types -- Using the STR and MAKEDATE Functions -- Boolean Calculated Fields -- Boolean Functions -- Using the IN Function -- IF Logic -- Using the IIF Function and Creating an IF Statement -- CASE Statements -- Writing a CASE Statement -- Table Calculations -- Building a Table Calculation -- Moving Calculations -- Percent of Total -- Running Sum -- Difference and Percent of Difference -- Percentile -- Custom Table Calculations -- INDEX -- Rank -- First-and Last -- Summary -- Exam Readiness Drill - Chapter Review Questions -- Chapter 4: Grouping and Filtering -- Introduction -- Data Grouping -- Sets -- Creating a Fixed Set and Filtering Data -- Creating a Top N Set -- Creating a Conditional Set -- Combining Sets for Advanced Analysis -- Groups -- Creating a Group from Data Points in a View -- Editing the Group -- Hierarchies -- Creating a Product Hierarchy -- Using a Hierarchy in a View -- Bins -- Creating a Sales Bin and Counting the Customers in Each -- Filtering -- Types of Filters -- Filtering Directly from the View -- Filter Configuration -- Creating a Wildcard Filter -- Creating a Conditional Filter -- Creating a Top N Filter -- Creating a Date Filter -- Creating a Table Calculation Filter -- Applying Filters to Single or Multiple Sheets -- Applying a Filter to Multiple Worksheets -- Filtering and the Order of Operations -- Creating a Data Source Filter -- Context Filtering Exercise -- Parameters -- Parameter Creation -- Creating a String Parameter from an Existing Field -- Creating an Integer Parameter -- Creating a Date Parameter -- Parameters in Calculated Fields -- Using a Parameter in a Calculated Field -- Filtering with Parameters -- Filtering with a Parameter…”

Tabla de Contenidos: “…Experimental comparison of Post-Study usability questionnaires -- Post-task questionnaires -- ASQ (After-Scenario Questionnaire) -- Description of the ASQ -- Psychometric evaluation of the ASQ -- SEQ (Single Ease Question) -- Description of the SEQ -- Psychometric evaluation of the SEQ -- SMEQ (Subjective Mental Effort Question) -- Description of the SMEQ -- Psychometric evaluation of the SMEQ -- ER (Expectation Ratings) -- Description of expectation ratings -- Psychometric evaluation of expectation ratings -- UME (Usability Magnitude Estimation) -- Description of UME -- Psychometric evaluation of UME -- Experimental comparisons of POST-TASK questionnaires -- Questionnaires for assessing perceived usability of websites -- WAMMI (Website Analysis and Measurement Inventory) -- Description of the WAMMI -- Psychometric evaluation of the WAMMI -- SUPR-Q (Standardized User Experience Percentile Rank Questionnaire) -- Description of the SUPR-Q -- Psychometric evaluation of the SUPR-Q -- Other questionnaires for assessing websites -- Other questionnaires of interest -- CSUQ (Computer System Usability Questionnaire) -- USE (Usefulness, Satisfaction, and Ease-of-Use) -- HQ (hedonic quality) -- EMO (emotional metric outcomes) -- ACSI (American customer satisfaction index) -- NPS (Net Promoter Score) -- CxPi (Forrester customer experience index) -- TAM (technology acceptance model) -- Key points -- Chapter review questions -- Answers to chapter review questions -- References -- Chapter 9 - Six enduring controversies in measurement and statistics -- Introduction -- Is it OK to average data from multipoint scales? …”

Tabla de Contenidos: “…-- The Importance of Keyword Research -- Researching Keywords -- Implementing Keywords into On-Page Optimization -- Building Credibility with Links -- Links Replicate Human Judgement -- Gaining Links Is About Quality, not Quantity -- Link Structure -- Link Attributes -- Building Links -- Website Architecture and Technical SEO -- Architecture -- Duplicate Content -- Canonical URLs -- Redirects -- Robots.txt -- Sitemaps -- Speed (Load Time) -- Hreflang Attribute -- Search Engine Algorithms -- Major Algorithm Updates -- How to Handle Updates -- Measuring SEO Results -- The Problem with Measuring Rankings -- Analytics Is the Objective Measurement…”

Tabla de Contenidos: “…Evaluation of Stopping Criteria for Ranks in Solving Linear Systems -- 10.1. Introduction -- 10.2. …”

Tabla de Contenidos: “…Fine-Tuning Proactive Caching -- ROLAP Dimensions -- Linking -- Writeback -- Cube and Dimension Processing Options -- Summary -- Chapter 10: Introduction to MDX -- The Importance of MDX -- Writing Your First MDX Queries -- MDX Object Names -- Other Elements of MDX Syntax -- MDX Core Functions -- Filtering MDX Result Sets -- Calculated Members and Named Sets -- Creating Objects by Using Scripts -- The TopCount Function -- Rank Function and Combinations -- Head and Tail Functions -- Hierarchical Functions in MDX -- Date Functions -- Using Aggregation with Date Functions -- About Query Optimization -- Summary -- Chapter 11: Advanced MDX -- Querying Dimension Properties -- Looking at Date Dimensions and MDX Seasonality -- Creating Permanent Calculated Members -- Creating Permanent Calculated Members in BIDS -- Creating Calculated Members Using MDX Scripts -- Using IIf -- About Named Sets -- About Scripts -- Understanding SOLVE_ORDER -- Creating Key Performance Indicators -- Creating KPIs Programmatically -- Additional Tips on KPIs -- Using MDX with SSrS and PerformancePoint Server -- Using MDX with SSRS 2008 -- Using MDX with PerformancePoint Server 2007 -- Summary -- Chapter 12: Understanding Data Mining Structures -- Reviewing Business Scenarios -- Categories of Data Mining Algorithms -- Working in the BiDS Data Mining Interface -- Understanding Data Types and Content Types -- Setting Advanced Data Properties -- Choosing a Data Mining Model -- Picking the Best Mining Model Viewer -- Mining Accuracy Charts and Prediction -- Data Mining Algorithms -- Microsoft Naïve Bayes -- Microsoft Decision Trees Algorithm -- Microsoft Linear Regression Algorithm -- Microsoft Time Series Algorithm -- Microsoft Clustering Algorithm -- Microsoft Sequence Clustering -- Microsoft Association Algorithm -- Microsoft Neural Network Algorithm -- Microsoft Logistic Regression…”

Tabla de Contenidos: “…-- Carve‐outs -- Sub‐portfolios -- Cash sectors -- Individual security returns -- Multi‐period component returns -- Abnormal returns -- Short positions -- Contribution to Return -- Composite Returns -- 4 Benchmarks -- Benchmarks -- Benchmark attributes -- Best benchmark practice -- The Role of Benchmarks -- Types of Benchmarks -- Commercial Indexes -- Calculation methodologies -- Aggregate price index (price‐weighted index or Carli type) -- Geometric (or Jevons type) index -- Market capitalisation index -- Laspeyres index -- Paasche index -- Marshall-Edgeworth index -- Fisher index -- Equal‐weighted indexes -- Fundamental indexes -- Optimised indexes (efficient or minimum variance indexes) -- Style‐ and factor‐based indexes -- Fixed income indexes -- Index providers -- Choice of index provider -- Self‐indexing -- Benchmark regulation -- Choice of index -- Currency effects in benchmarks -- Hedged indexes -- Customised Indexes -- Capped indexes -- Peer Groups and Universes -- Percentile rank -- Random Portfolios -- Exchange‐traded Funds (ETFs) -- Target Returns -- Blended Benchmarks (or Balanced Benchmarks) -- Fixed‐weight and dynamised benchmarks -- Spliced Indexes -- Money‐weighted Benchmarks (or Public Market Equivalents) -- Normal Portfolio -- Benchmark Statistics…”

Tabla de Contenidos: “…Welfarism 82 -- 2.4.3. Sum-Ranking 84 -- 2.4.4. Konsequentialismus 85 -- 2.5. …”