Tabla de Contenidos: “…The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Social media and your targeted audience -- The content-rich website -- Marketing and PR in real time -- Artificial intelligence and machine learning for marketing and PR -- You are what you publish: Building your marketing and PR plan -- Growing your business: How marketing and PR drive sales -- Strategies for creating awesome content -- How to write for your buyers -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and your buyers -- Audio content via podcasting and social audio -- How to use news releases to reach buyers directly -- Your newsroom: A front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen…”

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Materias:

Tabla de Contenidos: “…Contents at a Glance; Contents; About the Author; About the Technical Reviewer; Acknowledgments; Playing with Mathematics; Chapter 1: Simple Surprises; City of Mutants; From Math Mutation podcast 1; Two Plus Two Equals Five; From Math Mutation podcast 210; Stupid Number Tricks; From Math Mutation podcast 23; Deceptive Digits; From Math Mutation podcast 206; Nonrandom Randomness; From Math Mutation podcast 193; A True Holiday Celebration; From Math Mutation podcast 50; Forgotten Knowledge; From Math Mutation podcast 151; Exponents Squared; From Math Mutation podcast 64; Giving You the Fingers…”

“…Popular Follow My Lead Podcaster John Eades delivers a proven method to boost staff performance, improve retention, and build a world-class team culture. …”

Tabla de Contenidos: “…Getting started with iTunes -- Working with the iTunes store -- Building your iTunes library -- Listening to music with iTunes -- Watching video with iTunes -- Working with information in your iTunes library -- Creating and using playlists -- Subscribing and listening to podcasts -- Streaming music and video through an AirPlay network -- Obtaining and configuring an iCloud account -- Putting your photos on the cloud with Photo Stream -- Streaming your music with iTunes match -- Downloading content onto iPads, iPhones, or iPad Touches -- Synchronizing iTunes content with iOS devices -- Listening to music with the music App -- Listening to podcast with the podcast App -- Watching video with the videos App -- Reading books with a iBooks App -- Working with photos video with the camera and photos Apps…”

“…Popular Follow My Lead Podcaster John Eades delivers a proven method to boost staff performance, improve retention, and build a world-class team culture. …”

Tabla de Contenidos: “…Labor Law -- Labor Law Employment Law Cheat Sheet -- Labor Law Practice Questions -- Key Concept Research Questions -- Test Your Labor Law Terminology Knowledge -- Conclusion -- Additional Resources -- Websites -- Podcasts -- YouTube Channels -- Chapter 3 Business Management and Strategy -- Business Management and Strategy Questions -- Key Concept Research Questions -- Test Your Business Management and Strategy Terminology Questions -- Conclusion -- Additional Resources -- Websites -- Podcasts -- YouTube Channels -- Chapter 4 Talent Planning and Acquisition -- Talent Planning and Acquisition Practice Questions -- Key Concept Research Questions -- Test Your Talent Planning and Acquisition Terminology -- Conclusion -- Additional Resources -- Websites -- Podcasts -- YouTube Channels -- Chapter 5 Learning and Development -- Learning and Development Practice Questions -- Key Concept Research Questions -- Test Your Learning and Development Terminology Knowledge -- Conclusion -- Additional Resources -- Websites -- Podcasts -- YouTube Channels -- Chapter 6 Total Rewards -- Total Rewards Practice Questions -- Key Concept Research Questions -- Test Your Total Rewards Terminology Knowledge -- Conclusion -- Additional Resources -- Websites -- Podcasts -- YouTube Channels -- Chapter 7 Risk Management -- Risk Management Practice Questions -- Key Concept Research Questions -- Test Your Risk Management Terminology Knowledge…”

Tabla de Contenidos: “…History -- Technology -- Writing for the web -- Data journalism -- How to blog -- Podcasts and audio slideshows -- Video -- Interactivity -- User-generated content -- Law and online communication…”

Tabla de Contenidos: “…Using the iPod ; Using the iTunes software ; Using the iTunes store -- Applications. Music ; Podcasts ; Audiobooks ; Photos ; Videos ; Games -- Special uses. …”

Tabla de Contenidos: “…The Other Co-Best Answer: StanzaTwo Freak Solutions For Wikipedia; Maps; Making Noise: iNewscaster; Ending Info-Hunger; Chapter 16: Podcasts; What Happens With a Podcast; The iTunes Podcast Directory; Other Podcast Directories; Subscribing to a Podcast; Managing Podcasts; Syncing Podcasts To Your iPhone; Chapter 17: Downloading Music from Places Other than iTunes; Downloading Music For Free; Freebies from Music Blogs; Downloading Music For Pay; Chapter 18: Audio Streams; Capturing Audio To a File; Capturing Specific Shows And Stations Automatically…”

Tabla de Contenidos: “…E-mail marketing -- bk. 6. Blogging and podcasting -- bk. 7. Social media marketing -- bk. 8. …”

Tabla de Contenidos: “…Test and shareIterating design based on user feedback; Your app is now ready for the iTunes App Store; Consulted; Notes; 3 Basic Dashcode development:creating a Podcastapplication; User narrative: envisioning how a library patron will use the podcast app; iPhone podcast app design theory; Create a podcast feed; Customize the podcast template; Dashcode workflow step 1: provide podcast; Dashcode workflow step 2: set attributes; Dashcode workflow step 3: design webclip icon; Dashcode workflow step 4: test and share; Iteration based on use: questions to ask users about this app; Consulted…”

Tabla de Contenidos: “…Choosing Visuals for Your BlogEditing Photos; Inserting Photos into Blog Posts with Flickr; Chapter 13: Starting a Podcast; Deciding to Podcast; Planning Your Podcast; Assessing the Tools; Dressing Up Your Podcast with Music and Sound Effects; Publishing Your Podcast; Promoting Your Podcast; Chapter 14: Diving into Vlogging; Defining Vlogging; Setting the Stage; Editing Your Vlog; Promoting Your Vlog; Chapter 15: Leveraging Communitywith Forums; Deciding Whether Forums Will Work for You; Researching Software Options; Choosing between Free and Commercial Forum Software…”

Tabla de Contenidos: “…Choosing Visuals for Your BlogEditing Photos; Inserting Photos into Blog Posts with Flickr; Chapter 12: Starting a Podcast; Deciding to Podcast; Planning Your Podcast; Assessing the Tools; Dressing Up Your Podcast with Music and Sound Effects; Publishing Your Podcast; Promoting Your Podcast; Chapter 13: Leveraging Community with Forums; Deciding Whether Forums Will Work for You; Researching Software Options; Choosing between Free and Commercial Forum Software; Getting Finicky about Features; Installing Forum Software; Cultivating Community Standards; Part V: Marketing and Promoting Your Blog…”