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“…Beyond powerful radio : a communicator's guide to the Internet age : news, talk, information and personality for broadcasting, podcasting, Internet, radio…”

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Tabla de Contenidos: “…Chapter 6: Audio Content Delivery through PodcastingChapter 7: Forums, Wikis, and Your Targeted Audience; Chapter 8: Going Viral: The Web Helps Audiences Catch the Fever; Chapter 9: The Content-Rich Web Site; Part III: Action Plan for Harnessing the Power of the New Rules; Chapter 10: You Are What You Publish: Building Your Marketing and PR Plan; Chapter 11: Online Thought Leadership to Brand Your Organization as a Trusted Resource; Chapter 12: How…”

Tabla de Contenidos: “…-- Business-Casual Video -- Have Fun with Your Videos -- Stop Obsessing Over Video Release Forms -- Your Smartphone Is All You Need -- Video Made for Just £100 Grows Fans of a Welsh Hardware Store -- Facebook Live Is Great for Real-Time Content Marketing -- Create and Connect Through Live Video -- Video to Showcase Your Expertise -- A Lawyer with Seven Million TikTok Followers -- Creating a Great Virtual Event -- Getting Started with Video -- Building a Business One YouTube Video at a Time -- 16 Audio Content via Podcasting and Social Audio -- Grammar Girl Podcast -- Podcasting 101 -- Clubhouse and Other Social Audio Apps -- Creating Elegant Calls to Action in Social Audio and on Podcasts -- 17 How to Use News Releases to Reach Buyers Directly -- News Releases in a Web World -- The New Rules of News Releases -- If They Find You, They Will Come -- Driving Buyers into the Sales Process -- Developing Your News Release Strategy…”

Tabla de Contenidos: “…Foreword -- Introduction -- How the web has changed the rules of marketing and PR -- The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Web-based communications to reach buyers directly -- Blogs : tapping millions of evangelists to tell your story -- The new rules of news releases -- Audio content delivery through podcasting -- Forums, wikis, and your targeted audience -- Going viral : the web helps audiences catch the fever -- The content-rich web site --…”

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Materias: “…Ästhetik, Ermittlungspraktiken, Ethik, Fiktionalität, Film, Gegenwartsliteratur, Hörspiel, Kriminalität, Kriminalroman, Podcast, Rezeption, True-Crime, Verbrechen, Kriminalliteratur…”

“…Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes." -- Publisher's description…”