Tabla de Contenidos: “…3.1.2 Es gilt deutsches Recht -- 3.1.3 Verhältnis zur Plattform / Investitionsschutz -- 3.1.4 Nutzungsbedingungen -- 3.2 Account-Name -- 3.2.1 Wahl des Account-Namens -- 3.2.2 ID-Grabbing -- 3.3 Impressum in Social Media -- 3.3.1 Impressumspflicht -- 3.3.2 Platzierung des Impressums -- 3.4 Gewinnspiele -- 3.4.1 Gewinnspiele und Glücksspiele -- 3.4.2 Rechtsrahmen von Gewinnspielen -- 3.4.3 Teilnahmebedingungen -- 3.4.4 Datenschutz -- 3.4.5 Besonderheiten bei Facebook -- 3.4.6 Besonderheiten in anderen sozialen Netzwerken -- 3.5 Schleichwerbung in Social Media -- 3.5.1 Falsche Fans -- 3.5.2 Gekaufte Bewertungen -- 3.5.3 Verkaufte Posts -- 3.5.4 Einsatz von Testimonials -- 3.6 Preisangaben in Social Media -- 3.7 User Generated Content in sozialen Netzwerken -- 3.7.1 Umgang mit User-Kommentaren -- 3.7.2 Urheberverletzungen durch Nutzer-Content -- 3.7.3 Community-Regeln -- 3.7.4 Besonderheiten bei Unternehmens-Blogs -- 3.8 Direktnachrichten -- 3.9 Werbeanzeigen auf Social-Media-Plattformen -- 3.10 Like-Button und Social-Plug-ins auf der Unternehmenswebsite -- 3.11 Social Media Guidelines -- 3.12 Betreuung von Social-Media-Kanälen durch Agenturen -- 3.13 Social Media Monitoring und CRM-Systeme -- 3.13.1 Datenschutzrechtliche Themen -- 3.13.2 Urheberrechtliche Probleme -- 3.13.3 Verbindung mit CRM-Tools -- 3.14 Verkauf von Blogs und Social-Media-Präsenzen -- 3.14.1 Verkauf eines Blogs -- 3.14.2 Übertragung von Profilen auf Facebook und Twitter -- Kapitel 4: Website-Inhalte und Content Marketing -- 4.1 Texte -- 4.2 Fotos -- 4.2.1 Urheberschutz an Fotos -- 4.2.2 Verwendung von Fotos auf der Unternehmenswebsite -- 4.2.3 Abgebildete Personen -- 4.2.4 Fotos von Firmenevents -- 4.3 Zeichnungen, Grafiken und Stadtpläne -- 4.4 Musik, Podcasts und Videos -- 4.5 Games -- 4.6 Links und Frames -- 4.6.1 Links - Verweisungen auf andere Seiten…”

Tabla de Contenidos:

“…Practical, approachable coverage that completely flattens the Microsoft Visio 2010 learning curve Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Microsoft Visio 2010 users Companion website offers supplemental media including video, screencast tutorials, podcasts, and much more…”

“…Store and see song and film recommendations, discover podcasts, and send gift certificates. Buy music from the iTunes Wi-Fi Music Store and sync songs with your computer. …”

“…Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers. …”

“…Practical, approachable coverage that completely flattens the Microsoft OneNote 2010 learning curve Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Microsoft OneNote 2010 users Companion website offers supplemental media including video, screencast tutorials, podcasts, and much more…”

“…This exceptional book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help users achieve real mastery. …”

“…Perfect for newcomers and experienced sound designers alike, this foundational guide teaches readers how to master classic and cutting-edge Foley techniques to create rich and convincing sound for any medium, be it film, television, radio, podcasts, animation, or games…”

“…For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail: http://drupaleasy.com/podcast/2011/08/drupaleasy-podcast-63-epic…”

“…Buy: Find tips on shopping in the iTunes Store, and get advice on sharing your purchases with family members and among your various Apple devices. Podcasts: You'll be sampling and subscribing to podcasts in no time with Kirk's advice, plus you'll pick a method of syncing podcast episodes to your iPhone or iPad and even learn about creating your own podcast station. …”

Tabla de Contenidos: “…APLICACIONES WEB 2.0 -- 2.1 CARACTERÍSTICAS -- 2.2 CONCEPTOS Y TERMINOLOGÍA -- 2.3 RSS, FEEDS, AGREGADORES Y SINDICACIÓN -- 2.4 MARCADORES SOCIALES -- 2.5 BLOGS -- 2.6 WIKIS -- 2.7 PODCASTS -- 2.8 HERRAMIENTAS MULTIMEDIA ON LINE -- 2.8.1 Presentaciones -- 2.8.2 Organizadores y editores de imágenes -- 2.8.3 Diseño web -- 2.8.4 Edición de vídeo -- 2.8.5 Edición de audio -- 2.8.6 Conversión de archivos -- RESUMEN DEL CAPÍTULO -- EjERCICIOS PROPUESTOS -- TEST DE CONOCIMIENTOS -- 3. …”

“…Popular Follow My Lead Podcaster John Eades delivers a proven method to boost staff performance, improve retention, and build a world-class team culture. …”

“…Popular Follow My Lead Podcaster John Eades delivers a proven method to boost staff performance, improve retention, and build a world-class team culture. …”

“…There have never been so many ways of producing news and news-like content. From podcasts, to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. …”

“…, and MSN Make free calls anywhere on Earth, with Skype Create podcasts (and more) with Audacity . . . or download podcasts with Juice Build your own Web site with NVU Create and edit digital art with Inkscape and The GIMP Protect your Windows computer with Spybot and ClamWin Discover great free games, including Flightgear, the better flight simulator There's more--from handy utilities like CD Ripper to pro-quality desktop publishing software for all your newsletters and brochures. …”

“…Along the way, you’ll produce movies, photobooks, podcasts, websites, blogs, and custom DVDs. • Master the iLife suite of tools quickly through fun, real-world projects • Turn your photos into cards, picture books, calendars, or a web gallery • Add motion and music to a slideshow, then publish it online • Create a video with polished transitions, music, effects, and even greenscreen • Learn “Hollywood-style” techniques for making better videos • Build a soundtrack in GarageBand, and learn to score a simple movie • Create websites, blogs, podcasts, and DVD menus in a snap. …”

“…Learn how to: • Make the most of Apple’s newest iPod touch 3.0 software • Connect your iPod touch to Wi-Fi networks and the Internet • Move content onto your iPod touch • Synchronize your iPod touch with a computer, MobileMe, or Exchange • Listen to music, podcasts, and other audio • Watch movies, TV shows, music videos, and video podcasts • Surf the Web and email • Create, manage, display, and edit contacts and calendar entries • Store, view, and share your photos • Find, install, use, and maintain iPod touch applications • Customize, maintain, and troubleshoot your iPod touch BONUS MATERIAL: Find additional tasks and other helpful information on this book’s website at www.informit.com/title/9780789742391…”

“…Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Microsoft Project 2010 users."…”

“…Along the way, you’ll produce podcasts, websites, blogs, video blogs, and custom DVDs. …”

“…It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more…”