“…Software of the mind : intercultural cooperation and its importance for survival…”

“…Empire of the mind…”

“…"From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization -- for good reason. …”

“…Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. …”

“…Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career. …”

Tabla de Contenidos: “…-- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? …”

“…There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. …”

Tabla de Contenidos: “…Intro -- CONTENTS -- ABOUT THE AUTHOR -- ACKNOWLEDGEMENTS -- PROLOGUE -- INTRODUCTION -- PART I: The fighters size each other up -- 1: Digital disruption -- Everything that can be digitised will be digitised -- Digital is an omnipresent force for change -- A digital wave of change -- Awareness of yourself and your surroundings is the first step -- Endnotes -- 2: Analogue versus digital -- Hearts versus minds? -- Rational versus emotional -- Analogue culture - analogue opportunity -- Endnotes -- 3: Bringing the old and the new together -- The convergence of the digital and the analogue -- Laptops and lederhosen -- The importance of translation in the continuation of the analogue story -- Endnotes -- 4: Digilogue -- Providing value to digital minds and connecting with analogue hearts -- The digilogue mix -- The Digilogue Strategy Map -- Digital examples -- Analogue examples -- Endnotes -- Taking stock -- PART II: The battle heats up -- 5: Digital grapevine -- Big Brother, big data -- Death of demographics, and marketing as a science -- The precursor to the digital grapevine - Wagga Wagga -- Endnotes -- 6: Analogue escapism -- Reconnecting by disconnecting: Burning Man -- We learn the analogue through the digital -- Enabling reconnection by disconnection -- Endnotes -- Taking stock -- 7: Digital diffusion of ideas -- Diffusing ideas in a digitally disrupted era -- We're all in media now -- Endnotes -- Taking stock -- 8: Analogue location drives digital innovation -- The importance of local connections -- Analogue trust, analogue connections -- Business is still local -- Wrapping up the fight -- Endnotes -- PART III: Hanging up the gloves and meeting in the middle -- 9: Standing the test of time -- The business life cycle -- Kodak's missed moment -- Georg Sörman -- Waves of change -- Toy Story reinvented: LEGO -- Endnotes -- Taking stock…”

“…"The post-Kleinian model of the mind, as developed by W. R. Bion and Donald Meltzer, is essentially an aesthetic one. …”