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2441
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2442Publicado 2001Tabla de Contenidos: “…What Positioning Is All About -- Chapter 2. The Assault on the Mind -- Chapter 3. Getting Into the Mind -- Chapter 4. …”
Libro electrónico -
2443Publicado 2001“…This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking…”
Grabación no musical -
2444Publicado 2023“…The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. …”
Grabación no musical -
2445Publicado 2023“…The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. …”
Grabación no musical -
2446
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2447
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2448
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2449
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2450
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2451
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2452
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2453
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2454
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2455
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2456Publicado 1997Biblioteca Universidad de Deusto (Otras Fuentes: Biblioteca de la Universidad de Navarra)Libro
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2457por Gross, Richard D.
Publicado 1992Biblioteca Universidad de Deusto (Otras Fuentes: Biblioteca de la Universidad de Navarra)Libro -
2458por Hofstede, Geert, 1928-
Publicado 1991Biblioteca Universidad de Deusto (Otras Fuentes: Biblioteca de la Universidad de Navarra)Libro -
2459Publicado 2002“…Ashgate epistemology and mind series…”
Libro -
2460
