Tabla de Contenidos: “…Principios generales de la fijación de los costosElementos que componen el costo de producción; Clasificación de costos; Costo variable total; Costo fijo total; Costo total; Precio de venta; Estructura de costos; Contribución marginal y punto de equilibrio; 5 Departamento de comercialización; Marketing; Segmentación de mercado; Packaging; Clasificación de precios; Franquicias; Merchandising:; E-commerce; Comercio internacional; Derechos de exportación; 6 Departamento de administración y contable; Departamento de administración; ¿De dónde provienen los fondos?…”

Tabla de Contenidos: “…GDP growth, percentage change over previous year; Modest trade growth projected for near-term; Table 1.2. World merchandise trade, percentage change over previous year; Trade drives global maritime and air freight volumes; Figure 1.1. …”

Tabla de Contenidos: “…Las diferentes técnicas de venta. Merchandising para bebidas y comidas -- 4. Fases de la venta -- 5. …”

Tabla de Contenidos: “…Personalidad corporativaElementos que conforman la imagen de la empresa; El proceso de formación de la imagen corporativa; Satisfacción de pertenencia; Imagen corporativa y posicionamiento de producto; Ejemplos de la importancia del cambio de imagen; Planificación estratégica de la imagen corporativa; La campaña publicitaria; Los elementos de promoción y merchandising; Material impreso, algunos ejemplos; La investigación de la imagen; Definición de cliente; El poder de la imagen. …”

Tabla de Contenidos: “…Los elementos de promoción y merchandisingMaterial impreso, algunos ejemplos; La investigación de la imagen; El poder de la imagen. …”

Tabla de Contenidos: Acceso restringido usuarios UPSA

Tabla de Contenidos: “…Publicidad testimonial; 2.4. ""Merchandising""; 3. Patrocinio; 4. Esponsorización…”

Tabla de Contenidos: “…Venta sin establecimiento físico; 6. Merchandising; 6.1. Diseño del punto de venta (pLv); 6.2. …”
Acceso restringido con credenciales UPSA

Tabla de Contenidos: “…EL IMPACTO DE LA CLASIFICACIÓN Y LAS ENTREGAS DE LOS DISTRIBUIDORESEL COLOR EN EL VISUAL MERCHANDISING; EL COLOR EN SU CONTEXTO; LIMITACIONES EN LA APLICACIÓN DEL COLOR; MÁS ALLÁ DE LA ROPA: LA INFLUENCIA DE LAS TENDENCIAS DE COLOR; ¿QUÉ QUIEREN REALMENTE LOS CONSUMIDORES?…”

Tabla de Contenidos: “…International ---(a) System of National Accounts, 1993 ---(b) Fifth edition of the IMF Balance of Payments Manual ---(c) Central Product Classification, Version 1.0 ---(d) International Standard Industrial Classification of All Economic Activities, Revision 3 ---(e) International Merchandise Trade Statistics ---(f) International migration frameworks and the Recommendations on Statistics of International Migration ---(g) Tourism Satellite Accounts: Recommended Methodological Framework --2. …”

Tabla de Contenidos: “…Interactive Entertainment -- Interactive Media -- Media Content and Broadcasting -- Telecommunications -- Chapter 10 Consumer Discretionary -- Auto Manufacturing -- Auto Components -- Auto Parts and Service -- Auto Retail -- Casinos and Gaming -- General Merchandise Stores -- Homebuilding -- Hotels, Resorts, and Cruise Lines -- Household Durables -- Internet Retail -- Leisure Products -- Luxury Goods -- Restaurants -- Textiles and Apparel Retail -- Chapter 11 Consumer Staples -- Beverages -- Grocery and Convenience Stores -- Household Products -- Hypermarkets -- Packaged Foods -- Tobacco -- Chapter 12 Energy -- Coal -- Energy Equipment and Services -- Exploration and Production -- Integrated Oil and Gas -- Refining and Marketing -- Storage and Transportation -- Chapter 13 Financials -- Asset Management -- Banks -- Capital Markets -- Consumer Finance -- Financial Conglomerates -- Financial Data and Analytics -- Life and Health Insurance -- Property and Casualty Insurance -- Securities Exchanges -- Chapter 14 Healthcare -- Biotechnology -- Healthcare Equipment and Supplies -- Healthcare Facilities -- Healthcare Services -- Life Science Tools and Services -- Pharmaceuticals -- Chapter 15 Industrials -- Aerospace and Defense -- Air Freight and Courier Services -- Air Travel -- Building Products -- Commercial Services -- Construction and Engineering -- Electrical Equipment -- Environmental and Facility Services -- Heavy Equipment -- Industrial Conglomerates -- Industrial Machinery -- Infrastructure Management -- Marine Shipping -- Railroads -- Trading and Distribution -- Trucking and Logistics -- Chapter 16 Information Technology -- Communications Equipment -- Electronic Components -- Fintech and Payment Processing -- IT Consulting -- Semiconductors -- Semiconductor Equipment -- Software -- Technology Hardware -- Chapter 17 Materials…”

Tabla de Contenidos:

Tabla de Contenidos: “…Documentation and Commenting -- Code Review and Quality Assurance -- Predictive Troubleshooting -- Personalized Learning and Skill Development -- Ethical Implications and Best Practices -- Future Prospects -- Prompts for Entertainment and Gaming -- Storyline Generation -- Character Design and Evolution -- Dynamic Game Environments -- Music and Sound Effects -- Dialogue Generation -- Real-Time Player Feedback -- Predictive Gaming Trends -- Virtual Reality (VR) and Augmented Reality (AR) Experiences -- Ethical Gaming Practices -- Personalized Gaming Experiences -- Crowd Control and Online Moderation -- Gamification of Non-gaming Platforms -- Merchandising and Ancillary Content -- Advanced Techniques Personalized and Adaptive Prompts -- The Need for Personalization and Adaptability -- Personalized Prompts-Beyond Generic Queries -- Adaptive Prompts-Respondingto Dynamic Contexts -- Balancing Privacy with Personalization -- Feedback Loops for Adaptive Prompting -- Branching Prompts for Multistep Interactions -- Real-World Application: E-learning Platforms -- Personalized Health Care Recommendations -- Entertainment and Media Consumption -- E-commerceand Online Retail -- Challenges Ahead -- Continuous Learning and Evolution -- Chapter 9 Advanced Topics in Prompt Engineering -- A/B Testing of Prompts -- Understanding A/B Testing -- Why A/B Testing Is Crucial -- Setting the Right Metrics -- Crafting Variations -- Sample Size and Duration -- Analyzing Results -- Iterative Testing -- Potential Pitfalls -- Beyond Binary Testing -- Ethical Considerations -- Personalized and Adaptive Prompts -- The Rise of Personalization -- What Is a Personalized Prompt? …”

Tabla de Contenidos: “…-- Machine Learning in Market Research -- Marketplace Segmentation -- Social Media Monitoring -- Competitive Analysis -- Raising Awareness -- Public Relations -- Direct Response -- Database Marketing -- Advertising -- Pay-per-Click (PPC) Search -- Search Optimization (aka Content Marketing) -- Social Media Engagement -- Social Snooping -- Socialbots -- Social Posting -- In Real Life -- The B2B World -- Lead Scoring -- Sales Management Advisory -- DIY-Some Models Are Useful -- Notes -- Chapter 5: Using AI to Persuade -- The In-Store Experience -- Shopping Assistance -- Restaurants -- Store Operations -- On the Phone -- The Onsite Experience-Web Analytics -- Landing Page Optimization -- A/B and Multivariate Testing -- Onsite User Experience -- Recommendation Engines -- Personalization -- Merchandising -- Pricing -- Market Basket Analysis -- Closing the Deal -- Remarketing -- E-mail Marketing -- Back to the Beginning: Attribution -- Notes -- Chapter 6: Using AI for Retention -- Growing Customer Expectations -- Retention and Churn -- Many Unhappy Returns -- Customer Sentiment -- Customer Service -- Call Center Support -- Bots -- Predictive Customer Service -- Notes -- Chapter 7: The AI Marketing Platform -- Supplemental AI -- Salesforce -- Adobe -- Marketing Tools from Scratch -- Communicating Insightsâ€"Narratives from Data -- Customer Journey Journal -- Recommender in Chief -- Build a Whole Website -- A Word about Watson -- Hey, Check This Out -- That Was Easy…”

Tabla de Contenidos: “…Artículos promocionales (merchandising) -- 9.4. Explotación de estadios -- 9.5. …”

Tabla de Contenidos: “…5.4.1 Business relationship roles -- 5.4.2 Customer service roles -- 5.4.3 Marketing manager role -- 5.4.4 Operational roles -- 5.4.5 Organizational management roles -- 5.4.6 Product management and merchandising roles -- 5.5 For more information -- Part 2 Development guidelines -- Chapter 6. …”

Tabla de Contenidos: “…EL APRENDIZAJE DE LAS REGLAS Y TÉCNICAS DE MERCHANDISING MEDIADO POR LAS TIC -- GUÍA PARA LA AUTOEVALUACIÓN DOCENTE EN CONTEXTOS VIRTUALES ORIENTADOS A (...) -- EL IMPACTO DE LA TECNOLOGÍA EN EL MICROCURRÍCULO DE LA MATEMÁTICA EN LA (...) -- LAS TIC EN LA ENSEÑANZA DE LAS MATEMÁTICAS: UNA MIRADA DESDE EL EMPODERAMIENTO (...) -- USO PROBLEMÁTICO DE LAS REDES SOCIALES ONLINE POR ESTUDIANTES DE LA (...) -- DESARROLLO DE UN VIDEOJUEGO COMO TÉCNICA DE EVALUACIÓN DE CONTENIDOS (...) -- INTERACCIONES DE LOS ESTUDIANTES A TRAVÉS DE LA MODALIDAD VIRTUAL UDE@ PARA EL (...) -- PROPUESTA PEDAGÓGICA PARA REDUCIR LA BRECHA DIGITAL EN LA EDUCACIÓN INFANTIL (...) -- LA PREPARACIÓN DEL DOCENTE PARA UTILIZAR EL AULA VIRTUAL. …”

Tabla de Contenidos: “…-- Chapter 12 Power Tools -- A Robust Payment System -- Targeted Promotional Merchandise…”

Tabla de Contenidos: “…International Product and Factor Flows -- Commentary -- Table 4.1 Imports and exports of goods -- Table 4.2 and Figure 4.1 Imports and exports of commercial services -- Table 4.3 Trade in commercial services as a share of merchandise trade -- Table 4.4 Import penetration rates and export intensities for manufacturing industries -- Table 4.5 Regional shares of manufacturing imports -- Table 4.6 Export specialisation for manufacturing industries, 1992 -- Table 4.7 Stocks of foreign direct investment -- Table 4.8 Direct investment flows -- Table 4.9 Stocks of foreigners or foreign-born population -- 5. …”

Tabla de Contenidos: “…1.8.3 Production and Total Quality Management -- 1.8.4 Personnel and Behavioural Aspects -- 1.8.5 Strategic Decisions of Top Management -- 1.9 Corporate Social Responsibility -- 1.10 Financial Planning -- 1.10.1 Steps in Financial Planning -- 1.10.2 Tools of Financial Planning -- 1.10.3 Limitations of Financial Planning -- 1.11 Careers in Finance -- 1.11.1 Corporate Finance -- 1.11.2 Financial Planning -- 1.11.3 Commercial and Retail Banking -- 1.11.4 Insurance -- 1.11.5 Mutual Fund -- 1.11.6 Real Estate -- 1.11.7 International Finance -- 1.11.8 Investment Banking -- Key Terms -- Summary -- Classroom Exercises -- Case Application -- Endnotes -- Chapter 2: Fundamentals of Financial Statements -- 2.1 Introduction -- 2.1.1 Forms of Business Organizations -- 2.1.2 Types of Business Operations -- 2.1.3 Objectives of Accounting -- 2.1 Service, Merchandising and Manufacturing Companies -- 2.2 Best Corporate Governance Practices -- 2.1.4 The Accounting Process -- 2.1.5 Accrual Basis and Cash Basis -- 2.1.6 Users of Accounting Information -- 2.2 Accounting and Bookkeeping -- 2.3 Generally Accepted Accounting Principles (GAAP) -- 2.3 ICICI's Net Profit in FY 2004 Differs Under U.S. and Indian GAAP -- 2.4 Fundamentals of Accounting -- 2.4.1 Basic Assumptions -- Business Insight 2.1: Gross Income and Net Income -- 2.4.2 Some Basic Accounting Principles -- 2.5 The Basic Accounting Equation -- 2.5.1 The Elements of Accounting -- 2.5.1.1 Assets -- 2.5.1.2 Liabilities -- 2.5.1.3 Owner's equity -- 2.5.2 The Accounting Equation -- 2.5.3 Recording the Transactions in the Accounting Equation -- 2.5.4 The Interrelationship of Assets, Liabilities and Owner's Equity -- 2.6 Accounting Statements -- 2.6.1 The Income Statement/Profit and Loss Account -- 2.6.1.1 Contents of the income statement -- 2.6.1.2 Types of income statements -- 2.6.1.3 Determining the cost of goods sold…”