“…It was recognised that although the concept has many facets and continues to evolve, a shared understanding of this concept was necessary. …”

“…This book equips sales and marketing professionals with: * The keys to solving the mystery of how customer decisions are really made * Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront * Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them. …”

“…What You Will Learn Enable Cassandra to co-exist with RDBMS and other legacy data stores Explore various design patterns to build effective and robust storage solutions Migrate from RDBMS-based data stores and caching solutions to Cassandra Understand the behaviour of Cassandra when trying to balance the needs of consistency, availability, and partition tolerance Deal with time stamps related to data effectively See how Cassandra can be used in analytical use cases Apply the design patterns covered in this book in real-world use cases In Detail There are many NoSQL data stores used by big data applications. …”

“…This guide will help you Leverage your existing programming knowledge to quickly master core Java syntax Understand how encapsulation, classes, and inheritance work in Java Master interfaces, inner classes, and lambda expressions for functional programming Improve program robustness with exception handling and effective debugging Write safer, more readable programs with generics and strong typing Use pre-built collections to collect multiple objects for later retrieval Master concurrent programming techniques from the ground up Build modern cross-platform GUIs with standard Swing components Deploy configurable applications and applets, and deliver them across the Internet Simplify concurrency and enhance performance with new functional techniques If you're an experienced programmer moving to Java SE 8, Core Java®, Tenth Edition, will be your reliable, practical companion-now and for many years to come. Look for the companion volume, Core Java®, Volume II-Advanced Features, Tenth Edition (ISBN-13: 978-0-13-417729-8), for coverage of Java 8 streams, input and output, XML, databases, annotations, and other advanced topics. …”

“…You will • Gain new clarity about what concurrency really is, and how concurrent processes work • Master best practices for writing concurrent code that’s more robust and less susceptible to weird, hard-to-diagnose errors • Review the Java concurrency mechanisms Android’s constructs are built upon • Shape an approach to concurrency that reflects the unique characteristics of the Android environment • Avoid widespread misconceptions that lead Android developers into trouble • Make the most of AsyncTask—but only when it’s the right tool for the job • Leverage the powerful, lightweight Looper/Handler framework to support scheduled, asynchronous tasks and execute many message types • Use the Android Service component to separate business logic from UI • Understand..…”

“…What You Will Learn Discover the power and prevalence of OAuth 2.0 and use it to improve your application's capabilities Step through the process of creating a real-world application that interacts with Facebook using OAuth 2.0 Examine the various workflows described by the specification, looking at what they are and when to use them Learn about the many security considerations involved with creating an application that interacts with other service providers Develop your debugging skills with dedicated pages for tooling and troubleshooting Build your own rich, powerful applications by leveraging world-class technologies from companies around the world In Detail OAuth 2.0 is a powerful authentication and authorization framework that has been adopted as a standard in the technical community. …”

“…What You Will Learn Get a solid understanding of the data processing toolbox available in Java Explore the data science ecosystem available in Java Find out how to approach different machine learning problems with Java Process unstructured information such as natural language text or images Create your own search engine Get state-of-the-art performance with XGBoost Learn how to build deep neural networks with DeepLearning4j Build applications that scale and process large amounts of data Deploy data science models to production and evaluate their performance In Detail Java is the most popular programming language, according to the TIOBE index, and it is a typical choice for running production systems in many companies, both in the startup world and among large enterprises. …”

“…Omar is the author of numerous books, video courses, white papers, and articles, and has delivered technical presentations at many conferences. You can follow Omar on Twitter: @santosomar Topics covered include the following: Lesson 1: Introduction to the Security Threat Landscape Lesson 2: Security Fundamentals Lesson 3: Attack Methods Lesson 4: Evolution of Attacks in Network Infrastructure Lesson 5: Improving the Security Posture Skill Level Beginner to Intermediate What You Will Learn Lesson 1: Introduction to the Security Threat Landscape Lesson 2: Security Fundamentals Lesson 3: Attack Methods Lesson 4: Evolution of Attacks in Network Infrastructure Lesson 5: Improving the Security Posture Who Should Take This Course Network and security professional..…”

“…In Detail Over the last few years, the wave of the cybercrime has risen rapidly. We have witnessed many major attacks on the governmental, military, financial, and media sectors. …”

“…Create storyboards that many developers can work on at once, even as projects grow to hundreds or thousands of files. …”

“…He is also a noted speaker and has given many invited lectures. He holds a Ph.D. in theoretical physics from the State University of New York at Stony Brook. …”

“…What You Will Learn Key capabilities, architecture, and components of Reporting Services New features that have been added to Reporting Services Design the architecture for reporting solutions Design the architecture for BI solutions Implement reporting solutions using Reporting Services Improve the performance, availability, and scalability of the reporting solution Enhance reporting solutions with custom programming and improved security In Detail Microsoft SQL Server 2016 Reporting Services comes with many new features. It offers different types of reporting such as Production, Ad-hoc, Dashboard, Mash-up, and Analytical. …”

“…R provides an extensive ecosystem to mine text through its many frameworks and packages. Starting with basic information about the statistics concepts used in text mining, this book will teach you how to access, cleanse, and process text using the R language and will equip you with the tools and the associated knowledge about different tagging, chunking, and entailment approaches and their usage in natural language processing. …”

“…Learn how to develop a marketing and sales strategy and develop profitable pricing strategies for your software services and products Gain insights through real case studies and insights provided from industry experts Who This Book Is For Going the self employed route in software development offers many opportunities to develop awareness and skills to enhance your career. …”

“…Calagione shared the challenges of evolving from a founder-driven entrepreneurial company where he was the sole creative and strategic director into a more collaborative collective where he is now one of many creative and strategic voices in the company. …”

“…Use automation and cross-validation to find a best model and focus on it for a data product Choose among the best algorithm of many or use them together in an ensemble. Create your own estimator with the simple syntax of sklearn Explore the feed-forward neural networks available in scikit-learn In Detail Python is quickly becoming the go-to language for analysts and data scientists due to its simplicity and flexibility, and within the Python data space, scikit-learn is the unequivocal choice for machine learning. …”

“…What You Will Learn Review fundamental concepts including supervised and unsupervised experiences, common tasks, and performance metrics Classify objects (from documents to human faces and flower species) based on some of their features, using a variety of methods from Support Vector Machines to Naïve Bayes Use Decision Trees to explain the main causes of certain phenomena such as passenger survival on the Titanic Evaluate the performance of machine learning systems in common tasks Master algorithms of various levels of complexity and learn how to analyze data at the same time Learn just enough math to think about the connections between various algorithms Customize machine learning algorithms to fit your problem, and learn how to modify them when the situation calls for it Incorporate other packages from the Python ecosystem to munge and visualize your dataset Improve the way you build your models using parallelization techniques In Detail Machine learning, the art of creating applications that learn from experience and data, has been around for many years. Python is quickly becoming the go-to language for analysts and data scientists due to its simplicity and flexibility; moreover, within the Python data space, scikit-learn is the unequivocal choice for machine learning. …”

“…Implement blockchain principles in your choice of domain using Ethereum Key Features Build permissioned enterprise-grade blockchain applications from scratch Implement Blockchain-as-a-Service to enterprises in terms of deployment and security Achieve privacy in blockchains using proxy re-encryption algorithms Book Description The increasing growth in blockchain use is enormous, and it is changing the way business is done. Many leading organizations are already exploring the potential of blockchain. …”

“…You will also learn about imagination-augmented agents, learning from human preference, DQfD, HER, and many more of the recent advancements in reinforcement learning. …”

“…You will dive deeper into niche areas such as high-performance configurations, optimizing SQL statements, configuring large-scale sharded clusters, and many more. You will also master best practices in overcoming database failover, and master recovery and backup procedures for database security. …”