“…Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media…”

“…As the population ages, the economy struggles, and healthcare costs soar, the focus of the nation and the H ealthcare Industry is on determining the means to reduce costs and make the delivery process more effective. …”

“…This highly accessible guide to working in film and television includes perspectives from industry insiders on topics such as breaking in; pitching; developing and nurturing business relationships; juggling multiple projects; and more. …”

“…Science fiction writing, the entertainment industry, art, and modern interior design and architecture movements have also contributed to defining our aspirations around a future and now more present and possible ‘smart’ home. …”

“…Adapt your career as a database administrator to the changing industry. Learn where the growth and demand for DBA talent are occurring and how to enhance your skill set. …”

“…Artificial intelligence techniques are becoming a fundamental component of business growth across a wide range of industries. Enterprise technologies that automate and detect patterns can augment human expertise, empowering both employees and applications to make richer, more data-driven decisions. …”

“…Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.Written byleading film industry professional Robert G. Barnwell, GuerrillaFilm Marketingteaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;Assemble behind-the-scenes pictures, videos and documentaries;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); andMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.GuerrillaFilm Marketingis filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. …”

“…A must-read for service professionals of every level, this essential book takes the proven Lean principles of the bestselling Toyota Way series and applies them directly to the industries where quality of service is crucial for success. …”

“…Someone has broken down the very complex industry of Digital Marketing! I hope that every college assigns this book to first year marketing and business students and that everyone who is currently in marketing reads it to understand that digital marketing is not just advertising online. …”

“…It shows how to solve some of the most common and pressing issues facing institutions in the financial industry, from retail banks to hedge funds. This video course focuses on Machine Learning and covers a range of analysis tools, such as NumPy, Matplotlib, and Pandas. …”

“…Over the next few decades, machine learning and data science will transform the finance industry. With this practical book, analysts, traders, researchers, and developers will learn how to build machine learning algorithms crucial to the industry. …”

“…Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers: Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability Predictive analytics: forecasting, demand managing, data and text mining Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing…”

“…This book offers easy-to-understand definitions of cybersecurity technical terminology and hacker jargon related to automated control systems common to buildings, utilities, and industry, and explains the threats and vulnerabilities of critical infrastructure. …”

“…The book then features the valuation models that can be used to determine the value of banks and insurance companies including the Discounted Cash Flow, Dividend Discount Model, and Residual Income Model (with the appropriate estimation techniques for the cost of capital and cash flow in financial industries). The main techniques to perform the relative valuation of financial institutions are then presented: along the traditional multiples (P/E, P/BV, P/TBV, P/NAV), the multiples based on industry-specific value drivers are discussed (for example, P/Pre Provision Profit, P/Deposits, P/Premiums, P/Number of branches). …”

“…Thus came a nearly inevitable shock, as the daily rhythms of life--rising before dawn to prepare for a long day of maintaining livestock and crops; returning for a late lunch and siesta; joining in a game of soccer followed by dinner in the evening--transformed forever in favor of a new tourist industry and the compromises required to support it. …”

“…It provides a wealth of historical and current information of interest to both energy industry professionals and policy makers. Nuclear power has grown steadily since the early 1960s. …”

“…The book also includes interviews with industry experts, providing an additional layer of insight into the world of robotics. …”

“…In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. …”

“…Includes applications to service industries to help managers understand the role of Six Sigma in nonmanufacturing industries. …”

“…. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. …”