Tabla de Contenidos: “…5.4 Healthcare Practitioners -- 5.4.1 Smart Medical Devices -- 5.4.2 Time to Diagnosis -- 5.4.3 Electronic Health Records (EHRs), the Electronic Medical Records (EMRs) -- 5.4.4 Using AI and Analytics to Determine Dental Group Practice Quality -- 5.4.5 Some Ways Various Healthcare Professionals Are Using Textual Analytics -- 5.5 Manufacturing Practitioners -- 5.5.1 Predictive Maintenance to Proactively Identify and Address Impending Equipment Failure -- 5.6 Retail Practitioners -- 5.7 Telecommunication Practitioners -- 5.8 Energy Practitioners -- 5.8.1 Major Energy Producer Unites Data Scientists and Subject Matter Experts -- 5.8.2 Large Utility Company Adds AI Project to Its Digital Transformation Project -- 5.9 Insurance Practitioners -- 5.9.1 CEO of Property and Casualty Insurance Company Delivers Analytics Mandate -- 5.10 Other Practitioners -- 5.11 Conclusion and Next Steps for Practitioners -- Reference -- 6 The Leaders -- 6.1 Introduction -- 6.2 Some Characteristics of Leaders -- 6.2.1 Organizational and Structural Differences -- 6.2.1.1 Notes on Organizational Structure and Design -- 6.2.2 Data Excellence -- 6.2.2.1 The Use of Unstructured Data-New Horizon Leaders Are Tapping Into -- 6.2.3 Self-Service That Enables Everyone in the Organization -- 6.3 Healthcare Leaders -- 6.3.1 Using Regulations and Mandates as a Catalyst for Innovation -- 6.4 Manufacturing Leaders -- 6.4.1 Smarter Identification of Defects with Text Analytics -- 6.5 Retail Leaders -- 6.5.1 Assortment -- 6.5.2 Right Value Proposition -- 6.5.3 Right Time/Location/Delivery -- 6.6 Energy Leaders -- 6.6.1 Global Top Five Oil Producer Manages Equipment with Text Analytics -- 6.7 Financial Services and Insurance Leaders -- 6.7.1 Insurance Holding Company Reduces Fraud Risk and Improves Operations with Text Mining (Analytics) -- 6.7.1.1 The Pilot -- 6.7.1.2 Results after Two Years…”

Tabla de Contenidos: “…Cover -- Contents -- Syllabus -- Preface -- About the Authors -- Part I: Principles of Marketing -- Chapter 1: Marketing: Adding Value to Customers -- 1.1 Satisfying Customer Needs -- 1.2 Evolution of Marketing -- 1.3 Marketing: Concepts -- 1.3.1 Traditional Concept of Marketing -- 1.3.2 Modern Concept of Marketing -- 1.4 Definition of Marketing -- 1.5 Scope of Marketing -- 1.6 Nature of Marketing -- 1.7 Features of Marketing -- 1.8 Functions of Marketing -- 1.8.1 Functions Related to Merchandizing -- 1.8.2 Functions Related to Logistics -- 1.8.3 Functions Related to Supportive Activities -- 1.9 Importance of Marketing -- 1.10 Goals of Marketing -- 1.11 Tasks of Marketing -- 1.12 Basic Elements of Marketing -- 1.12.1 Need, Want and Demand -- 1.12.2 Exchange -- 1.12.3 Market -- 1.12.4 Marketer and Prospect -- 1.12.5 Offering -- 1.12.6 Value and Satisfaction -- 1.12.7 Relationship Marketing -- 1.12.8 Marketing Channels -- 1.12.9 Supply Chain -- 1.12.10 Competition -- 1.13 Classification of Markets -- 1.14 Marketing Philosophy -- 1.14.1 Production Orientation -- 1.14.2 Product Orientation -- 1.14.3 Selling Orientation -- 1.14.4 Marketing Orientation -- 1.14.5 Societal Orientation -- 1.15 Difference Between Selling and Marketing -- 1.16 Online Marketing -- 1.17 Challenges of Marketing -- 1.18 Ethical Issues in Marketing -- 1.19 Growing Relevance of Marketing in India -- 1.20 Impact of Global Marketing on India -- 1.21 Marketing Management -- 1.21.1 Definition of Marketing Management -- 1.21.2 Scope of Marketing Management -- 1.21.3 Objectives of Marketing Management -- 1.21.4 Significance of Marketing Management -- 1.21.5 Functions of Marketing Managers -- 1.21.6 Responsibilities of Marketing Managers -- Summary -- Key Words -- Students' Ready Reckoner -- Review Questions -- References -- Chapter 2: Marketing Environment: An Ever-changing Force…”

Tabla de Contenidos: “…III IoT in Industry -- ch. 9 Manufacturing -- An Introduction to Connected Manufacturing -- An IoT Strategy for Connected Manufacturing -- Business Improvements Driven Through IoT -- An Architecture for the Connected Factory -- Industrial Automation and Control Systems Reference Model -- The CPwE Reference Model -- CPwE Resilient Network Design -- Resilient Ethernet Protocol (REP) -- Business Value of Resiliency in Converged Networks -- CPwE Wireless -- CPwE Wireless Network Architecture -- Real-Time Location System (RTLS) -- Industrial Automation Control Protocols -- EtherNet/IP and CIP -- PROFINET -- The PROFINET Architecture -- Media Redundancy Protocol (MRP) -- Modbus/TCP -- Connected Factory Security -- A Holistic Approach to Industrial Security -- Network Address Translation in the Factory -- The Industrial DMZ -- Factory Security Identity Services -- Edge Computing in the Connected Factory -- Connected Machines and Edge Computing -- Summary -- References -- ch. 10 Oil and Gas -- An Introduction to the Oil and Gas Industry -- Defining Oil and Gas -- The Oil and Gas Value Chain -- Current Trends in the Oil and Gas Industry -- Industry Key Challenges as Digitization Drivers -- IoT and the Oil and Gas Industry -- Improving Operational Efficiency -- The Purdue Model for Control Hierarchy in Oil and Gas Networks -- Oil and Gas Use Cases for IoT -- The Connected Pipeline -- The Connected Refinery -- IoT Architectures for Oil and Gas -- Control Room Networks for Oil and Gas -- Wired Networks for Oil and Gas -- Wireless Networks for Oil and Gas -- Wireless Use Cases in the Oil and Gas Industry -- Mobile Process Control Network Operator -- Plant Turnaround -- The Risk Control Framework for Cybersecurity in IoT -- Securing the Oil and Gas PCN: Background -- Securing the Oil and Gas PCN: Use Cases and Requirements -- Real-Time Asset Inventory -- Remote Access Control -- Patch Management -- Antivirus (AV) Management -- Security Intelligence and Anomaly Detection -- Data Analytics for Predictive Asset Monitoring -- Summary -- References -- ch. 11 Utilities -- An Introduction to the Power Utility Industry -- The IT/OT Divide in Utilities -- The GridBlocks Reference Model -- GridBlocks: An 11-Tiered Reference Architecture -- The Primary Substation GridBlock and Substation Automation -- SCADA -- IEC 61850: The Modernization of Substation Communication Standards -- IEC 61850 Station Bus -- IEC 61850 Process Bus -- Migration to IEC 61850 -- Network Resiliency Protocols in the Substation -- Parallel Redundancy Protocol -- High-Availability Seamless Redundancy -- System Control GridBlock: The Substation WAN -- Defining Teleprotection -- Distance Protection -- Current Differential (87L) Protection -- Designing a WAN for Teleprotection -- The Field Area Network (FAN) GridBlock -- Advanced Metering Infrastructure -- Other Use Cases -- Demand Response -- Distribution Automation -- Securing the Smart Grid -- NERCCIP -- Smart Grid Security Considerations -- The Future of the Smart Grid -- Summary -- References -- ch. 12 Smart and Connected Cities -- An IoT Strategy for Smarter Cities -- Vertical IoT Needs for Smarter Cities -- Global vs. Siloed Strategies -- Smart City IoT Architecture -- Street Layer -- City Layer -- Data Center Layer -- Services Layer -- On-Premises vs. …”

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“…This collection of essays provides new insight into the complex realities of labour and employment market globalization. The pluridisciplinary and multi-faced understanding of globalization is based upon ground research in ten countries from South to North…”

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